List Segmentation For Marketers in HubSpot (Active Lists)

Use HubSpot's free tools, including list segmentation: clickhubspot.com/w8n
HubSpot's Devin Bellamy explains how to use lists to segment data in a CRM, including creating contact-based lists, using filters to narrow prospects, and the benefits of active versus static lists. This tutorial also introduces the concept of using lists for targeted email marketing, automation and smart content, as well as creating random samples for testing.
Chapters:
00:00 Intro
00:25 Creating a list
01:04 Active lists vs. static lists
01:34 Adding filters
03:06 Create a random list for testing
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
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The videos on our CZcams channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

[@HubSpot-CRM]

Use HubSpot's free tools, including list segmentation: clickhubspot.com/ws4

[@Lifeofqris]

Love it. Devin is this kind of teacher i want for every f**king instruction! Thank You, Devin

[@drkskwlkr]

2:40 "Personally, I love active lists, they are super versatile"
...and personally, I hate the way HubSpot has designed this feature. In a very real sense, the active list is static, because the criteria are set once and that's it. If I later want to use a part of that list to create an ad hoc audience (e.g. anyone over 45 years old, or anyone born in the month of May), I can't do that - I need to create a new active list and narrow down the filtering. And before I know it, my lists list (no typos here) is full of entries that have been created only to be used once or maybe twice.
I don't understand why HubSpot is playing with words like that ("create list segmentation by making a ... list). Lists are lists, segments have a different purpose, and and it looks as if those two can't work together inside HS.