Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin
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- čas přidán 30. 06. 2024
- #90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive tool. Erika Kullberg and Seth discuss the balance between consistency and creativity, the significance of professional resilience, and strategies for building a loyal, engaged audience in a rapidly evolving digital landscape.
Timestamps:
00:00 - Intro
02:09 - What you should do to be a better marketer
05:10 - Is there such a thing as “natural marketers”?
07:37 - How to become irreplaceable by AI
10:19 - Seth’s biggest failures that he’s proud of
12:59 - How to show up even when you don’t want to
15:50 - The importance of focusing on one platform
31:11 - What people should look forward to in content creation
37:27 - How to stay relevant in your content
42:36 - Time spent on content creation vs. marketing
44:31 - Deciding to work solo: career evolution and career decisions
52:01 - Balancing impact and earning in marketing
54:08 - Your homework as you start marketing
54:41 - Seth Taught Me
Get Seth Godin's book "The Practice: Shipping Creative Work" here: erika.com/the-practice
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Grateful for Seth’s general replies to Erika’s specific questions tying to her own business. Not everyone is in personal finance business so it was nice to hear his perspective to marketing. Love how he teaches! I could sit in his class for hours
One of the many gems that standout for me is Seth's take on authenticity: "Professionals do great work even when they don't feel like it" (12:20). This resonates with me so much!
“Being charismatic does NOT make you a leader, but being a leader makes you charismatic”.
POWERFUL 🔥🔥🔥🔥🔥
Focus on the impact you want to have and share from the possibility of that reality! Love this!
ERIKA! I loved how you personalized your questions. They seemed raw and vulnerable as if you are trying to fix leaks in your business today. Very relatable!!! Thank you.
Any time I see Seth Godin I’m always in for a treat. Always has excellent advice!
Same here
You have impact on CZcams but it's the algorithm 's fault at that time and even now. You can't blame you for the system manipulation on your service. You're still providing totally useful information for people who need it. Thank you for that! 😁🤗
I just started reading "This is Marketing" by Seth Godin. So this interview was great timing. I was impressed with his view of helping people and not all the other stuff.
You got the marketing GOAT on the show
Erika, you seem like a very sweet lady, but this was a squandered opportunity to interview a legend!
for me, there were too many “how should I…” questions which came across as too personal/selfish.
love seth ❤ thanks for interviewing him
Given the persisting global economic crisis, it's essential for individuals to focus on diversifying their income streams independent of governmental reliance. This involves exploring options such as stocks, gold, silver, and digital currencies. Despite the adversity in the economy, now is an opportune moment to contemplate these investment avenues.
The pathway to substantial returns doesn't solely rely on stocks with significant movements. Instead, it revolves around effectively managing risk relative to reward. By appropriately sizing your positions and capitalizing on your advantage repeatedly, you can progressively work towards achieving your financial goals. This principle applies across various investment approaches, whether it be long-term investing or day trading.
I agree, that's the more reason I prefer my day to day investment decisions being guided by an advisor, seeing that their entire skillset is built around going long and short at the same time both employing risk for its asymmetrical upside and laying off risk as a hedge against the inevitable downward turns, coupled with the exclusive information/analysis they have, it's near impossible to not out-perform, been using my advisor for over 2years+ and I've netted over 2.8million.
I think this is something I should do, but I've been stalling for a long time now. I don't really know which firm to work with; I feel they are all the same but it seems you’ve got it all worked out with the firm you work with so i surely wouldn’t mind a recommendation.
I definitely share your sentiment about these firms. Finding financial advisors like Monica Lisa Payne who can assist you shape your portfolio would be a very creative option. There will be difficult times ahead, and prudent personal money management will be essential to navigating them.
Monica has the appearance of being a great authority in her profession. I looked her up online and found her website, which I reviewed and went through to learn more about her credentials, academic background, and employment. She has a fiduciary duty to protect my best interests. I sent her an email outlining my objectives and also booked a session with her; thanks for sharing.
Do both!! The 60 seconds might inspire them to go to the Blog!!
Thank you that was an interesting perspective.
Erika, 10 years from now you will rewatch this video, and you will get Seth’s message.
The follow up is key**
Seth 👏
Awesome
Erika's videos contain great content. And she's ridiculously cute!!
Yaaas
Hi 😊
EARLY
Hey there , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
Get on her emailing list and send her stuff!!