This "Natural" Clothing Brand is Greenwashing - OGL Move Review
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- čas přidán 6. 08. 2024
- Let's investigate what's going on with this "sustainable", "natural" and "plastic free" brand OGL Move. Here are some red flags to keep an eye our for.
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Hi! My name is Verena but most people call me Erin (my middle name). I studied Fashion Design & Technology and through this became aware of and passionate about environmental and ethical issues in the fashion industry. On this channel I share my journey to live more consciously and create videos to help you build a wardrobe that reflects both your style and values. 🌎
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#greenwashing #SustainableFashion - Jak na to + styl
I love that they say their clothes are “100% degradable.” Well, yeah-everything degrades. It’s called entropy. It’s literally one of the laws of thermodynamics!
I bought a few things from this brand and I really do love them, but I did think their sustainability statements were VERY sus. Plus it's way too affordable to be ethically produced. I think I was hoping against hope I was wrong :(((((
Exactly! I was on the fence but figured it was worth a shot, but once I saw they were selling sweaters for $10, I was like, there's no way
I love the style of their clothes but haven’t bought any. What is a sustainable brand with a similar style? I’m willing to pay more for a higher quality product that is sustainable but I haven’t seen sustainable companies making similar styles.
Would love to see more of this type of video (eg. Kotn and Frank and Oak). It should be a habit to analyze the company and process involved with the product before checking out items in the shopping cart online or offline.
Thank you for this sneak peek into your process for checking out a brand’s actual sustainability. A huge red flag is when nothing is mentioned about where the clothes are made and by whom.
Eye-opener. Also continually amazed on your fabric knowledge and all of the insights when analyzing a website. Still trying to understand how to keep sustainability not just in the product used but at the core of the overall production. Thank you so much!
God It must be one if the things that trigger me the most all these "sustainable brand" almost none of them use natural fibers. The one that actually indicate the fiber content because a lot is not even listed. Like they will list "made of Crepe" "made of a light fabric" THAT MEANS NOTHING. It's like a sandwich and the ingredient list would be "Made of bread" 😬 I can't stand it.
Love that you're sharing this! Thank you!!
That was really enlightening! Love the work that you do 💚
Thanks so much for this amazing video! So great that you share how to evaluate brands. More videos like this please! 💚💚💚
Thank you so much for walking us through the process! This was super helpful and I feel like I have a better sense on how to judge corporations on their sustainability practices
Thank you! I was just about to order, but I already picked up some red flags (vague About Me; cheap prices; yes, the fabrics did not seem that different from generic brands; and grammatical errors in the advertising). I really love the styles, so this will be an exercise in desire vs. environmental values. I really appreciate your breakdown.
Thanks so much for your great work! This shows once again that you should really inform yourself well and go deeper. A good reminder that next time I will take more time and not blindly trust what the companies publish on their site is certainly true
This is really helpful! I don't know much about fabrics or how they're made.
This is great! Looking closer at what a brand is saying about themselves and thinking critically about the information they provide is a good practice. I'd love to see a guide to next steps. Where to verify the brands claims. Reliable 3rd party organizations that assess and report which companies are actually sustainable.
I just got an email from this brand for a collaboration so I VERY much appreciate this video!!
Yeah I just got an ad for them and I'm always looking for sustainable brands bc I typically thrift shop but sometimes want a new item :) their website had too many grammar errors and unsubstantiated claims for me to take their "sustainability" at face value. So I'm here lol. Thank you for looking into this
I LOVE that you do these types of education videos! I send them to so many of my friends as a sort of "here's something to learn about that can easily help you make more conscious choices"
That's wonderful to hear!
Thank you, this video was great and so informative.
I knew immediately when I saw the price of the items and how hard they were shoving "eco" and "sustainable" down my throat that they were greenwashing.
Thanks for this video ❤ it really helps.
Thank you! More of these videos please :)
Very interesting and helpful - thanks.
I love this video and how you walked us through it! So many people don’t know these things and just buy stuff of marketing.
I myself work with several companies that do drop shipping and many times the certifications aren’t even real :(
Oof, it seems like more and more shady brands are popping up with fake certifications. 😞
@@MyGreenCloset yes I think so too. And customers aren’t asking so they get away with fake certifications.
ugh hate when brands do this, thank you for letting us know!
such an informative video, thank you!
i thought it was SO suspicious when i looked into their materials and it was “ecosy™” fabric or some thing like that. like.. no seriously what is the material???
very informative, thank you!
omg I wish I had seen this video before a put in an order. Def had some greenwashing vibes... Hopefully returns aren't a hassle. Thank you for this video so I don't make the same mistake again!
Great video! I would love to see a series on this one since the brand reached out to you. Send them an email with your questions and let us know how they respond. Especially about the recycled materials certification, this is confusing! I would love to know how brands react to further probing.
In my experience most brands like this just never reply, but it's worth a try!
keep up the great work!!!
Thank you for this, I was about to buy some of their dresses but decided to see if they were actually sustainable and this was so helpful. I will not be purchasing from them!
It’s good to break down their marketing scheme.
Please do more videos like that!
Just based off that screen share of their website. It kinda looks like a fake brand... Photos looked stock or plagiarized and the whole website just had a fake, low quality feel. I admit that I'm judging 100% on the cover, but i agree with your analysis. At best, they are greenwashing. :/
I had to pause the video to take in my shock after learning about that 'Eco-Mousse' fabric... 😳 All that talk about plastic free and then acrylic included of all materials... and then teflon-coated! F-a-n-t-a-s-t-i-c! (The cotton BS and rayon/viscose BS I am just so used to seeing I am not even gonna comment on it...) Also, I wonder what "feels natural" means? 🤨
Right?! It's so sketchy!
My jaw dropped at “Teflon”!
Aside from its biodegradability (good luck with that) I thought it was discontinued in clothing, it’s a Forever Chemical, it could potentially be downright harmful.
@@StellaMariaGiulia I temporarily forgot about that part with Teflon 😳 You’re so right! It baffles me.
Great video! I looked at their instagram account and it looks like some of their materials require less water and emit less co2 in production. Interesting and curious that they did not mention this on the website.
The CO2 comparison doesn't make sense to me because they're saying the Eco-Mousse produces less CO2 than acrylic and viscose, but it's made of acrylic and viscose (rayon). And they offer zero explanation why their acrylic and viscose is better than the ones they're comparing too. 🤔
@@MyGreenCloset good point. They made a claim without support, which is probably why they didn’t mention this on the website. I appreciate your thorough analysis and the quick response! I’m learning alot 🥰
They want to collaborate with me too… I’d loooove it so much to really have a sustainable and eco friendly fashion brand to work with me. When I looked at their materials and how they say their clothes are biodegradable- I just thought HOW?! All of their clothes have plastic fibers in there, but they say they’re plant based. But there’s literally nowhere any info on how they create these fibers etc🙄🙄 they’re not using organic cotton for their denim, not recycled materials… etc. But at least they throw some nice words on their website.
Damn i was about to buy from them bc i didnt take the time you did-thanks for your education!!! I will not buy and will look at some of your videos for suggestions where to buy NATURAL fibres
Love this! Its so hard to know, would you be open to analyzing other brands? There are a few that im a but confused with "they are doing their best vs greenwashing"
Maybe! What brands would you be interested in seeing?
@@MyGreenClosetI would love to see Bluesky (a small BC based company) and Boodywear are two that come to mine! Thanks
Boody is one that I'd be interested in seeing, I haven't looked through your catalogue yet to check if you've covered it, I'll do that now lol @MyGreenCloset
Great. I just ordered stuff not because of the sustainability factor but because their clothes are cute, comfortable, & affordable 😂
That’s why ordered too and I am also happy with the quality it’s way better than regular fast fashion brands and I live all the pieces I got so comfy and soft so I’ll order from them again 🤷🏼♀️
I wonder if you pay for the license you can get fsc certification if you make a Acrylic shirt. As it doesn't contain Trees 🤔😂
I just stumbled across this brand and I could immediately tell they were greenwashing. The biggest red flag for me was seeing a “sustainable brand” with fast fashion prices. Glad I didn’t get duped into buying anything. Do your research people!!
I feel like such an idiot, I just bought like 3 things from ogl. Wish I saw this vid before. Imma see if I can cancel 😞
Thanks for the through video, it was really helpful. I’d definitely be interested in seeing more videos like this in the future. One thing I did wish to question though is you talked about biodegradability and how the fabrics weren’t 100% biodegradable but I noticed that the website actually said 100% degradable. I thought that was interesting and a slightly different word from what you used, now I’m certainly not an expert on the differences between the two but is it possible that the company are correct in that the garment is degradable as a quick Google search says that ‘Degradable - anything that can be broken down either biologically or chemically (every product).’ Which is ever so slightly different to biodegradable which is something that is broken down by ‘bacteria and organisms’. It looks like a very clever use of words by the brand by making people think of biodegradable rather than what they actually mean without lying either as the statement is technically correct?
I noticed that too. Above where it says "Degradable" it also says "Biodegradable" though. They use both terms for the product, I'm not sure if it's intentional or not but they seem to be suggesting it is biodegradable.
@@MyGreenCloset interesting, I had missed the biodegradable. I was trying to give them the benefit of the doubt that they were choosing their words carefully not to outright lie, but I was clearly wrong. Thank you for the clarification.
Could you please do a video on how to find the best/most sustainable bed sheets? I am trying to find some that are eco-friendly and will last long without tearing but it seems there's a lot of conflicting info.
I have a blog post talking about the different sustainable materials available and a roundup of some brands. mygreencloset.com/sustainable-sheets-bedding/ Hope that's helpful! :)
@@MyGreenCloset so helpful thank you! Looks like I'll be splurging on some quality linen :)
Hey Verena,
Thank you so much for your attention for us! And we appreciate your suggestion which will be a motivation for us to do better.
Our original intention for OGL is building a sustainable apparel that is comfortable, affordable and less pollution to our plant.
As OGL is a fresh brand founded in 2020, we know deeply that there is a long way for us to do better, including telling a better brand story. And that is also something that we are working for.
We are dedicated to visualize our brand content including our fabric, our factory and our production in more easy and transparent measure.
Again, thank you so much and hope that you can witness our growth in the future!
Thanks for your reply. Could you please share more information about what makes your clothing and products sustainable? Also where do you manufacture? What wage, safety, and manufacturing standards do you have?
@@MyGreenCloset not them never replying. It’s been 7 months lmaooo
I wish they’d reply…. I was about to purchase. Now on the fence.
I downloaded their ethical standards and the pdf shows which factories make the produce and how many workers and states fairly standard fair trade principles, fair work, fair wages and limited hours. Apart from that yeah the sustainability is very sus.
Where did you find the ethical standards pdf? Because I was going around in circles trying to find any manufacturing info.
Hi, do you think you can check out rapanui?
I feel like she was actually trying to guide us in to the way we can do this ourselves, tools for critical thinking. I mean all of us should check any claims whenever brands make them. And the info is available for all of us if the website includes it, it only takes a couple of clicks and likely the same time it takes to watch a video.
They don’t provide details on how their fabrics are manufactured. They use a lot of fluffy language and buzz words.
Omg it almost feels like satire, “Natural Clothing for a sustainable life” like could they have a more meaningless phrase on their front page
What do you think of retailers like Walmart selling “100% organic cotton” items for less than $20 - are they really organic cotton at those prices?
It could be organic cotton, but with low prices I'm most concerned about what kind of wages workers were paid.
@@MyGreenCloset I see! Thanks for your take!
Such a confusing website
Can you do a review on Boody?