The Raga Woman Of Today
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- čas přidán 9. 12. 2014
- Celebrate the woman of today - the Raga Woman, who is modern, progressive, confident and passionate.
Watch the film to see her expressing her identity.
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Do people still love this advertisement enough to come back and search for this and watch this, years later because it struck a chord? If you do, I'm happy to know you exist, whoever you are :)
yes
Whenever, i face difficulties to choose between love and career.. i watch this ad.. it gives me super power to choose me over anyone and anything..
I'm here for my marketing management presentation research lol. Great advertisement though.
And those people who go on to say that "not all men discourage their partners from working", women have also dealt with sexist adds for ages. In India, most adds for washing powders, or cooking spices feature women as housewives. Even chocolates and burgers adds are made alluring because some show women undressing. But on the other hand, adds advertising banks, or insurance policies mostly feature men. No one seems to have a problem with that!
Knight Rider That isn't what I meant - I completely agree with you. All I was trying to say is that-
a) Objectifying women to sell a product is just wrong. Who are they trying to sell- a chocolate or a woman?
b) It has been far too long seeing women portrayed as housewives and things that exist just to serve and submit. I agree, times are changing and slowly, people are changing the way we look at women and men. However, in most advertisements (cooking commercials) or TV serials (Hindi ones, mostly), there is always a woman cooking the food and serving it to her family members. And in most insurance ads, a man is featured, talking about how, as the primary caregiver, it is his responsibility to take care of his family.
Of course, as long as women are doing whatever they are doing by choice, it is perfectly fine- their life, their choice. However, diversity is necessary in these times. Women and men need to step out of their limited gender identities and do what they feel like. And according to me, all the ads we see on television do not promote those ideals.
Well said, Fiza. Since the beginning of advertisement, women have been placed in ads and commercials in ways that make them subordinate to men. Today, advertisers present to the consumer what they believe he/she wants to see, disregarding they may be overdoing a stereotype started years ago.
Advertising's approach to 'attractive women' is sensual/sexy. It reduces women to objects and de-emphasizes individuality. In recent years, a 'new woman' has emerged. She is liberated and owes her independence and confidence to the products she uses. These new images do not represent any real progress but rather create a myth of progress. Sadly enough, women buy that myth.
A woman's worth should never be measured by the height of her dress, the neckline of her shirt or height of her shoes. Regardless of the 'measures', the woman wearing them is still an individual and should be treated as such. If a woman views her body as healthy, strong, and considers highlighting her physical attributes an intrinsic part of her identity, then so be it!
I hear you. There is a thin line between having an attitude/arrogance and confidence. Both arrogant and confident women have a strong belief in their own abilities. They have a positive and optimistic vision that makes them strong and admirable. However, true confidence exudes grace, composure and the ability to shine without arrogance.
This such an amazing ad. I can't stop watching it even after so many months. I usually come here to watch it. Specially the melodious music.
I can't stop watching even after so many years.
@@garimamangla6871 can you please translate
Very much the Woman of Today! Nice to see a brand like Titan speaking about an issue that is very much prevailent but not many who like to broach it.
If not treating women like lesser beings, and instead seeing them as my equal, makes me a SIMP or a whipped feminist, then whew I will wear that badge LOUD AND PROUD
That's sweet
Proud of you
@Neil Mistry Good one 😎🔥🔥
We need more men like you
Thanku ❤️
she's stunning!!
A very clean, thought-provoking, empowering ad. Kudos to the copywriter behind this amazing script.
1:16 pe ek pura story bata diya. Salute to the director.
I still watch this ad every Year💯
Its been god knows how long since I saw an reasonable ad. Buts this one is beyond that its true eye opening n reflection of our society. Simply amazing n excellent performances. Kudos to the team.
Her Life. Her Choices ❤
@@mefawa Ofcourse yes... 😂✌🏻
I watched this for 10000000th time. And I am sure this is not the last. Such an amaizing ad.
I really love this ad and its meaning. They aren't saying all men are regressive terrible people but are using him as a stand in for how society overall feels about women working after marriage. I live in America and I know that isn't a big issue for me but at the same time I see friends and family in India that are expected to do exactly that and have done so due to pressure. On the other hand I have see the other half of this as well with a supportive husband helping his wife become successful and run the household in partnership happily there.
Men instead of taking offense to this please take a moment to understand this is how the women in your life might feel and give them support and educate people around you to do the same.
I don't understand Hindi but can you please tell me what did she say at the end? (before offering coffee)
Thanks
@@iamayaka9955 She said that You are just like how I left.
Even women need to change and control there stupid emotional tantrum they throw at there husband wome. Are way more aggressive in relationships just because of a % of Indian men are abusive doesn't mean most of them are and now read carefully most women are aggressive they hit their partner and can even cry about it if the man defending himself this is real live research done on millions of couples...
Dumb shit. Women can just choose to stay single instead of marrying men and making them do things they were not designed for.
This all is happening due to a few loser men who simply can't accept that economy has changed and now most jobs are sales and women can now work too.
Men should either become millionaires and then marry or marry a poor village woman.
Making educated women housewives doesn't make any sense.
Only women who have shit btech degrees from third grade colleges can become housewives becuse they would be much better than doing some shitty 15 k job
The music to this video is really amazing.Epic titan theme tune.
I love this.
Good Music...Loved It
Still I love this ad… it’s been 9 years
Such a beautiful advt.... Exceptional actors as well.
Amazing ad, very forward for us, I think. What the guy says is actually true, we still think "how can a man not work?" But that's equality. Everyone should be able to do what they want: work or not work, man or woman. No judgements please.
I have been through this..... M proud that I took the right decision and stood up for my self-respect. :)
An amazing advert. As a man I don't feel insulted at all but rather this is a subtle reminder of how our patriarchal society has changed basic mindsets of people. We may not, or rather never, open up to the concept of a Stay at home Dad, but atleast we must accept that women today are independent and worthy of making their life choices. The ad merely symbolises that strong women choose titan raga. I don't see why anyone must feel emasculated by this ad. Come on people. Homo sapiens includes women too. Let them be awesome as well! Cheers. : )
No one is stopping in today's world most women choose not to work... This is fact and in the corporate world it doesn't matter if you are a man or women you feel depressed you feel people insulting making fun of pulling your legs becoming obstacles in our life success and becoming independent doesn't come hand to hand you have to pay price for it and if you can't pay the price don't blame the world is unfair..
Good to hear this from a Progressive Man ☺️
superb............
forget all these debates. the girl's an amazing actor and has a pair of amazing eyes :)
So truee
Awesome script, superbly executed... Cheers...
Ammmmaaazing
Good one...
What a message....
Well done!
🙏🙏wow....🙏🙏
amazing ad ..
💗
After watching this ad. Bollywood going to make a entire 150 minutes movie on it 🤣
Nah they don't have the ability to make such good movies
@@Samuel-lm8jb but they are good at copying things😂
Superb ad! Strong and beautiful!!
Best ad and i just scribbled watching this ad ....
Kaha usne ….
Mujhe tab Waq-ai tum se Mohabbat thi…
Kaha Maine …
Mujhe to aaj bhi tum se Mohabbat hai ….
Woh Tab ki Baat Karti hai …
Main ab ki Baat karta hoon ….
Us ne Kaha ….
Magar jo Faasle Tab aur Ab ke Darmyaan hai ….
Woh ab kyun nahi aa sakti ….
Main tab ko pa nahi sakta ….
Phir bhi ….
Main ne Kaha
Mil kar samete Ja sakte hain na Faasle ….
wow❤❤❤❤
It is really sad to see few people are able to see this ad in a negative tone.
Being a male myself I see no objection, this ad questioned the thought of those males only who believe themselves superior to women. True every male is not like that. This ad is only questioning that herd mentality which was very strong few years back and still holds that idea in the heart of many males. Raga has shown elegantly the way for women to unleash their independence by answering a simple question to the male of such mentality. Now coming to the intention whether it was all about selling watches under the garb of a beautiful thought, I believe Raga took a bold step to break the last straw of such existing mentality among many ( note not all and that mentality is on decline day by day). For me if brand Raga holds such an intolerance, even towards the miniscule presence of that old mentality then I see it as a great brand. I mean no disrespect to any and I hope that the audience will try to like the
idea of underlying thought. #RagaBeautiful
Ashish Jena if their marriage could work when one of them left their job given that both earn the same and both want their marriage to work , then who do u think should quit their job?
a) Man cause HERlifeHERchoice
b) women cause HISlifeHERchoice
And y?
Ashish Jena, may more people think like you
I really appreciate u man...and wish that there is atleast one man in everyone's life like u..
@@godspeed5428 why should anyone compromise their career for marriage on such baseless grounds? It's not love, if someone has to compromise with something as important as their work/career, which they have literally worked their whole life to build?
@@haggerd5986 yes, but still i was expecting an answer there..
I only prob with the ad is that why is that man portrayed BAD?
He couldn't leave the job cause the society would disrespect a jobless man but not a jobless women.
So logically if they had to make their marriage work the lady should have compromised given that they both earned the same but the man should have thought of compromising if she earned way way more than him.
After all its about comfortable and happy life, for them and their kids with married parents.
Thank you for once again reminding everyone that "marriage" isn't everything, especially for a WOMAN. She is free to make her life choices, and no one should meddle with what she eventually decides. India still has a long way to go when it comes to this mentality and accepting the fact that a woman can lead an independent life. The image of a dependent woman is so ingrained in our psyche, nobody seems to want to accept her new image. I see many unhappy women being forced to marry and bear children when they weren't ready for it and lament about their career later on, blaming their marriage that they couldn't achieve more. Children growing up in such families get affected too, they don't get the love and attention from their parents, there is no BONDING. I have personally seen mothers struggling, eventually having to give up their jobs so that they could stay closer to children. The "man" in the family has to WORK, WORK and only WORK but a woman's say about her career is thrown out of the window. Its SEXISM, that's what it is. I applaud Titan for making this ad, I hope this is seen on TV soon so that many more families can see this!
I sent this ad and your comment to the people concerned but they still didn't understand!! Sad and upsetting society we live in!!
You both are weak complaining and blaming society you change yourself nothing else is in your hand and never will be..
It's a very old ad, but each time I see it...I see myself in it
takes u through time in its story and the relationship with the brand and one's ownself.
Essence of brand beliefs clearly depicted.
A great marriage of brand and content marketing.
liked the add so much.... :)
Your wife is your partner, not your slave.
Tell this to your father not us
@@sacarchy lol you got butthurt😂
@@sreya2004 oh shithole take ur feminist shit somewhere else
@@sacarchy just search what is the meaning of feminism. It means equality. Your ignorance is not my problem.
But two thumbs up for Nimrat Kaur. :)
I was just thinking about this in the evening
U know the plans and ambitions I got for life
Are High and not simple
#But How a women can have all such and every good qualities in her
#Had so charming BFF proposals but I always wanted them to support my career but it got diverted in love and live and never or sort of latened to achieve my aims
wow
🦋👍🏻👍🏻👍🏻👍🏻🦋🦋🦋
good
reminder
one of the best ad I have ever seen.Msg is loud and clear
GREETINGS..............................
I loved the music at the end. I shazamed it but it couldn't detect. Does anyone knows who has composed it? so that I can get its full version.
Titan theame music is taken from Mozart 25
@@shraddhakator1756 Thank you so much
Could someone provide a translation to this please?
Man : Is this seat taken?
Woman : No, it's not.
W : Hi!
W : How have you been?
M : Well, I've been the same, like you left me.
M : And you...are stll not married!
W : My job keeps me busy.
M : Of course!.
M : We could have made it work, you know.... If you'd only quit working.
W : Even you could have quit.
M : Well, my case is different.
W : How is your case different?
M : How can a man not work?
W : Actually, you're right Akash.... You haven't changed at all since I left you.... Coffee?
@@DarkHorse2305 hard working
Beautiful.. A gentle reminder that marriage is not everything for a woman's life
I came here ..at 1am..i don't know but wanted to see how despite of wealth we choose freedom and independence
What's the name of that book she was reading in the opening scene?
The best ad ever of Titan Raga.
Q : How can a MAN not work ???
A : By quitting the job. You know the way a MAN expects a WOMAN to resign from her job for MARRIAGE. The same way.
8 tea pot 8 times say when me miss raga , watching score, posal miss my watch, preparing my clock tea time. Thee TITAN Aura
The guy is partially right when he says how can a man not work. Considering how the society would chew them alive if he quit working and became a home maker. However it's right he shouldn't also dictate if the woman works or does not work
@@aditigupta9930 that reminds of someone I know... How true
super ad ,
The script assumes that a woman's surname automatically changes upon marriage!!! Irrespective of gender, one needs an affidavit if one wishes to do so.
I love this ad....sooooo apt
I first saw this commercial in Afghanistan, immediately fell for Nimrat!
Nimrit you are great
What does she say at the latter most part please?
can someone translate the last things they said after the subtitles went away?
She says - " Actually you're right Akash, you're just the way I left you " Means he hasn't changed, the very reason they must have broken up ( his Chauvinist mind set)
love this commercial.
This was very inspiring. It inspired me to stand up against some men who were trying to judge me and make me feel like I should obey them or impress them. Worse they are part of my family
Amen to all those Men in Ur Life.
Sunni Man What ?
Love it . Depicts Much needed change in social norms of the society, everyone has the right to be independent and make their own choices .
THen they shoud get into open relationships
But why does she have to quit to make the relationship work is my only question? Can't she be a working woman and in a relationship at the same time ? The message that comes out from this ad is ... She can't do these two things at once. Anybody is free to correct me.
forwardactuary He asked her to quit her job Jesus Christ. She can do both things fine he has issues with her working
Yes, she can be both, just like most men are. Working and have a relationship/family. But maybe they both had very demanding jobs and neither were willing to cut back. Usually, women are asked to give up career for relationship/family but men are not. This woman didn't do that. It's a message to other women that you don't have to give up your career always, it's your choice. Maybe another man, another relationship will happen in future. But for now she is happy on her own, doesn't miss the guy whereas he does.
@@sanjanag3202 didn't she ask him to quit the work as well ?
What us the watch model
i like this ad, quite meaningful and well acted :)
Hi can someone translate please
I dint understand the Hindi part where she gives him an amazing come back, can someone translate it for me? Please?
translation: actually, you are right: you haven't changed a bit since I left you.
the same applies to the Women as She also didn't change a bit Since, he Left Her, in this ad but the Man in this Ad acted like a SISSY just as mentioned in this FEMINIST SHIT SCRIP.
I just love this add
add!! Ad or advertisement bolo.
Lovely ad
can anyone narrate their convo in English...thanks
Can you give this advertisement review
Hello Everyon,e American here. Can someone explain to me why many Indian people seem to just use their native language or only English but they go back and forth and it seems theyre fluent in both. Why not just use one? Thank you very much.
Good question
Very small population is fluent in both. And they think they are using it as a tool against those who can't speak English.
Those fools think they look intelligent if they speak a foreign language among people who understand and speaks native language much better
hi
Xx and xy can never be same. Both of them have their strength and weakness. They are complimentary to each other. if they start competing with each other then it's not fair compitition. End won't be peacful.
This is a really awesome add...
I just wanna to say, what my naana Told to my naani & Mumma, And Same my Mumma told me.
"Let make our daughters ready enough,
So they can buy Their own rings."
WHOA! WHAT AN AD!!! I was like wtf initially... but then i was like WTF!!! Bravo!!
Nimrat kaur 😍
What does Tasneem/Nimrat say to the man that makes him pipe down and stfu?
Wow!! That will hurt him to next life!!
Many are saying it as it is good that they were created on that issue , on which so many don't want to talk
But is it really a issue ?? Think wisely
Untill we won't stop being thought this way .....respects never comes..
Think as human... Not gender...
Think it...
This shows of a woman who is modern, progressive, confident and passionate and a MAN who is rude, backward, incompetent and is not passionate about love, life and everything. Not all men ask women to quit their job.
nope.. this ad is for those who do ask their wives to quit job. :) blv it or not they do exist ...!!
Yes. I do not disagree this. But as a person who supports women to work, I feel this is offensive.
Mani T If you want me to list the number of ads and movies that offend women, it'll take all your life. This exists. It also exists in not very overt ways. It is an implicit expectation that the woman's life is not as important.
Mani T I don't think you should be offended because this ad is not targeting men like you, but those who expect a highly qualified woman to not have her own ambitions and goals. As women, we come across such men daily . We also come across men like you who support women's choices but sadly they are few and not very common. I think this ad does a great job at highlighting that, in a subtle way.
Mani T and thank u for being one of those few guys who support us. :)
The thing is - this isn't just about 'women of today'. These were women forever - just that maybe, just maybe a few more men are beginning to see through the toxic patriarchy and un-learning their habits.
actually concept is excellent, But in making it is little beat mistakes in lighting on men head, it is irritating.
Women empowerment...
Somebody please translate?
The couple in the ad r divorced and accidentally met at the airport lounge. Both of them r successful professionals. The former wife asks the former husband, "How r U?". In response the former husband says,"Just as u left me". The man, still harboring feelings for her ex , says to her "We could have make our marriage work ...only if u quit your job". The Lady says 2 him that he could quit his job either. In response, the man tries 2 explain that his was a "Different" case as a MAN cannot quit his job (Showing his "Male Chauvinistic" attitude). The lady smiled sarcastically and said,"U were right. U r just same as i left u" (meaning that his mentality hasn't changed a bit but she is at peace and happy with her single status) The moral of the ad, "Long Live Female Emancipation" and "Male Dominance" Down Down. .................:-)
Good explanation but the ad does not implicate they were divorced. In fact, he looks at the card and says, "and you're still not married'.
They were old friends/lovers. She rejected him because he did not believe in gender equality.
@@aditieliser.889 No it does imply that they have been divorced!!
So contrived
letting best in her life pass her by. in the last of her years to marry and bear some children lest it is too late with drastic drop in fertility. work can go side by side unless off course the priorities are different.
It’s less about woman of today, and more about man of 1800’s century! 😂
wtf very hot nd serious argument gng on here but i still dnt understand wat the woman said in the end..!!
My question is how many women will accept a man with no job..?? How many women will take the position of the breadwinner of a family/relationship..? Here he said "how can a man quit his job" is a question tagged to male gender by the society just like they assume that a woman should quit her job for a relationship.. If a man quit his job then he will be labeled as nikkamma asap.
The perfect answer....
Both of them may have been doing good in life.. from work prospective.. but ultimatly... both of them lost from relationship side of life..... Never let your ego... overrule your relationships.. :(
I don't think it's ego, if a man thinks it's only the woman's job to compromise, then it's better that she parted ways with that man. She is better off without him. It's not a healthy relationship when one thinks he/she is better than the other. She might have been in the relationship but at a terrible price of her self respect and self worth and been unhappy, atleast inside.
Thats tasneem from #HOMELAND Titan, u r not selling a single watching if she is endorsing it.. :P :P
Very good Ad.. But I have one question if one man did the same thing, like this woman did.. would he be appreciated?? If he puts his work first before his relationship.. shouldn't he call as Heartless?