TV ident by Kitcatt Nohr for Virgin Holidays

Virgin Holidays is sponsoring a GMTV competition called, Sofa Factor, an X-Factor type talent contest giving a viewer the chance to be a TV presenter for a day.
The sponsorship and online activity promoting Sofa Factor and Virgin Holidays new V ROOM at Gatwick was created by Kitcatt Nohr Alexander Shaw, produced by Underwired with animation by TwelveFootSix.
The creative approach for the TV idents and online ads showcase the different leisure activities available at the V ROOM at Gatwick including fine café food, table football, television screens and childrens' board games. The strapline for the idents is; 'You'll be surprised what you'll find in the new Virgin Holidays V ROOM at Gatwick. Sponsors of Sofa Factor.'