UTM Tagging Guide 2024

In this episode of Byte-sized Data, I explain the fundamentals of UTM tagging and how it is a practical way to track different data sources or traffic sources, especially for website analytics. I walk through the five different fields of UTM tagging: source, medium, campaign, term, and content. I also provide a useful UTM builder tool and demonstrate how to create UTMs for a LinkedIn campaign. By implementing UTM tagging, you can effectively track and segment your website traffic.