I've done so many SWOT analyses at multiple companies over the years and two things always happen. *_Strengths_* - The obvious strengths are easily identified but then people start listing opinions. "We provide the best customer service in our space." "Our employees work harder than our competitors." "We are the most trusted in the industry." I could go on, Mark but it's unbelievable how subjective truly intelligent people get when listing strengths. *_Weaknesses_* - Similarly, not only is it difficult to discuss weaknesses (as you pointed out), companies often cannot see them. Sometimes it's innocent. There's a daily culture of "we're great, we're great, we're the best, focus on competitive advantages, promote our strengths, stay positive!" Then when it comes to a SWOT analysis, everyone kind of scratches their heads on the weaknesses. Ha. I was headhunted to a company where everyone seemed brainwashed into thinking nothing they did was wrong and everything they did was golden. I'm shaking my head just thinking about those days. Great video as usual! 👍
Thanks Tosh. I've done a few of these over the years and I would get a bit mean about it or more rude really when no one would be able to mention a weakness. It was like if they said it than it would be their fault it exists so no one said anything. So inwould lay out 4 or 5 weaknesses and explain why and then offer some suggestions and we would go from there. I just did this with my students for our marketing program and I just keep asking why is that. What do you mean. Just so I can gain more insight. Such a good tool when used correctly. Thanks again for the great comments today.
Great comment. This has been my experience in all the jobs I've had. I was also headhunted by a company plagued with too much positivity. Some colleagues would desperately try to turn weaknesses into threats during SWOT sessions!
@@ProfessorWolters you’re very welcome! I should be thanking you. I work for a major fire department and was assigned accreditation tasks at the last minute. Your amazing yet simple breakdown of the SWOT analysis greatly helped.
I remember the acronym well from my days of working with a business coach. He had me complete a 1PSP (one page strategic plan) and these were at the top of the form. The one page was an 11x17 sheet to get it all to fit. It's been a while since I've updated it and I'll look to do so for the coming quarter. Thanks for the refresher!
This analysis is very common in Danish technical highschools. I've used it countless of times during my projects. But good video explaining the theory :)
S = Strengths. At 2:00, after funny Fortnite comment, Professor Wolters says, "So when you have your strengths, you want to put down, 'How do I make that strength stronger?'" It's "forced association" with, and promise to "extinction-proof," Wikipedia and WikiLeaks (monetarily (percentage of profit) and with hyperlinking) is top-Wiki's greatest S (strength).
The same sec. 1:21 you said "non meat burger". The white car behind you evaporated :-) . So it actually helps on health and pollution. 😂 So about editing find a space with not to much going on in the background.😉😉
I've done so many SWOT analyses at multiple companies over the years and two things always happen.
*_Strengths_* - The obvious strengths are easily identified but then people start listing opinions. "We provide the best customer service in our space." "Our employees work harder than our competitors." "We are the most trusted in the industry." I could go on, Mark but it's unbelievable how subjective truly intelligent people get when listing strengths.
*_Weaknesses_* - Similarly, not only is it difficult to discuss weaknesses (as you pointed out), companies often cannot see them. Sometimes it's innocent. There's a daily culture of "we're great, we're great, we're the best, focus on competitive advantages, promote our strengths, stay positive!" Then when it comes to a SWOT analysis, everyone kind of scratches their heads on the weaknesses. Ha.
I was headhunted to a company where everyone seemed brainwashed into thinking nothing they did was wrong and everything they did was golden. I'm shaking my head just thinking about those days.
Great video as usual! 👍
Thanks Tosh. I've done a few of these over the years and I would get a bit mean about it or more rude really when no one would be able to mention a weakness. It was like if they said it than it would be their fault it exists so no one said anything. So inwould lay out 4 or 5 weaknesses and explain why and then offer some suggestions and we would go from there. I just did this with my students for our marketing program and I just keep asking why is that. What do you mean. Just so I can gain more insight. Such a good tool when used correctly. Thanks again for the great comments today.
Great comment. This has been my experience in all the jobs I've had. I was also headhunted by a company plagued with too much positivity. Some colleagues would desperately try to turn weaknesses into threats during SWOT sessions!
Dear Professor Wolters, thank you so much for this video! You make complicated things simple. I really like your attitude! Take a good care!
OMG!!!
WOLTERS WORLD!
Love your channel(s)!
I have to bookmark this video. Now i completely understand.
Best description of the SWOT analysis! 👏🏼
Thank you!
@@ProfessorWolters you’re very welcome! I should be thanking you. I work for a major fire department and was assigned accreditation tasks at the last minute. Your amazing yet simple breakdown of the SWOT analysis greatly helped.
I remember the acronym well from my days of working with a business coach. He had me complete a 1PSP (one page strategic plan) and these were at the top of the form. The one page was an 11x17 sheet to get it all to fit. It's been a while since I've updated it and I'll look to do so for the coming quarter. Thanks for the refresher!
Glad I could help :)
This analysis is very common in Danish technical highschools. I've used it countless of times during my projects. But good video explaining the theory :)
Yeah. It is a good tool and i too teach it in my classes. Because it does help get people to focus on specifics.
Watching you from Turkey,,,,,,,,,,,, Love you for the explanation
Thanks for watching!
Love this explination, thank you!
Thank you. Great explanation! Love and light from UK
Thank you
I love to see you in Prague :) I hope you are doing well.
watching from Philippines, you explained it very well, thank youu
Thank you!
Delightful!
Watching you from Lagos ,Nigeria . Thanks for this informative class
Awesome! I hope we can get there one of these days when we can travel again.
We will be more than glad to have you around 😄😄😄
Thank you sir this helped me with my college assignment
Glad to help!
best explanation thank you
thank you!
Nice prof!
thanks
This video to very big help me
Hi professor, could you next video mention that how to combined VRIO to SWTO
From Philippines, thank you for this..really helps in swot analysis in marketing..do you have videos for industry analysis? thanks.
We have a lot. Just depends how you want to look at the industry
Nice info
Thank you
You the best man
Thank you
Thanks sir
You're welcome
Thanks for the quick lesson
You are welcome
Thanku professor
You're welcome
Hi dr
And what about if isn't my company and I should did a swot analysis, how can I get internal analysis?
0:57 that man in the background though!!! lol
S = Strengths. At 2:00, after funny Fortnite comment, Professor Wolters says, "So when you have your strengths, you want to put down, 'How do I make that strength stronger?'" It's "forced association" with, and promise to "extinction-proof," Wikipedia and WikiLeaks (monetarily (percentage of profit) and with hyperlinking) is top-Wiki's greatest S (strength).
I need swot right now. Sales are down.
POV:nandito ka para sa empowerment technology
"Fortnite"???? WAIT, THIS VIDEO WASNT MADE 7 YEARS AGO???
Sur ma mère je comprend rien
The same sec. 1:21 you said "non meat burger". The white car behind you evaporated :-) . So it actually helps on health and pollution. 😂 So about editing find a space with not to much going on in the background.😉😉
I like the ghost cars ;) it makes the videos a bit spookier