Castore founder Tom Beahon on the journey of a challenger brand trying to become the next Nike

Since being founded in 2016, UK-based Castore has come from nowhere to establish itself as one of the most eye-catching brands in sportswear. Brothers Tom and Phil Beahon have overseen a rise that has seen the company go from handing out apparel outside gyms to having some of the biggest names in sports wearing Castore kit. Here, Tom Beahon makes a return to the SportsPro Podcast to tell George Breare and Tom Bassam about the next stage for Castore, as well as discuss some of the challenges of growing a £1bn company amid the intense pressure of the sportswear business.
Talking points:

• An update on Castore's journey (0:40)

• Positioning the brand and the company culture (11:37)

• Working with Andy Murray (19:35)

• Bringing in new investment (24:45)

• Dealing with challenges and challenging the big brands (28:50)

• How Castore works with its partner teams (35:07)

• Moving into new markets and sports verticals (41:29)

• Running a family business (49:32)