5 Must Know Reasons Why Coffee Shops FAIL In Their First Year | Start a Cafe Business 2022

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  • čas pƙidĂĄn 16. 05. 2024
  • 💎Are you starting a cafe shop business?
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    👀 ABOUT THIS VIDEO
    I know A LOT of people have the dream of opening up a coffee shop/cafe business. In my previous videos, so many of you are looking to do so. But I want to let you know that a coffee shop business is NOT as easy as most people think it is...that relaxing calming carefree lifestyle you dream about isn't that realistic - especially for certain cafe concepts.
    So I want to let you be AWARE that if you are looking to start a coffee shop business, these 5 big reasons why most end up closing up in their first year. But if you're able to properly work on your business foundations, understand your customers well, create a menu that has a higher average ticket price...you're on your way.
    So if you want to open a coffee shop business or a cafe business then keep on watching!
    5 Must Know Reasons Why Coffee Shops FAIL In Their First Year | Start a Cafe Business 2021
    ‱ 5 Must Know Reasons Wh...
    ‱ 5 Must Know Reasons Wh...
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Komentáƙe • 544

  • @WilsonKLee
    @WilsonKLee  Pƙed 3 lety +12

    💎 [FREE COURSE] Learn how to start an online food business - swiy.co/start-FPF-program
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    • @hammy2420
      @hammy2420 Pƙed 2 lety

      Where ?

    • @lyndacamhongnguyen4272
      @lyndacamhongnguyen4272 Pƙed 2 lety

      Hi Lee
      My name is Linda
      I'm looking for restaurant lease proposal but I don't know where to get it.. can you please help me out.thanks

  • @robertcheung7399
    @robertcheung7399 Pƙed 2 lety +789

    Here’s a location tip my dad told me years ago 85-90% turns are to the right so Depending the type of type of business you are about to open, Remember the right n left side of the road. If you r opening a coffee shop which I assumed more of a morning crowd , make sure u are located on the right side of the main road that funnels from major subdivisions before enter the highway . These makes more accessible in the morning traffic to turn right vs left and to return on that same street. If you are a lunch n dinner restaurant try to be on the left of that same road as it s a right turn heading back home. Good luck to all future business owners it’s a tough biz we were in it for 25 years.

    • @cjcarlos
      @cjcarlos Pƙed 2 lety +14

      Brilliant

    • @snap9342
      @snap9342 Pƙed 2 lety +7

      Makes perfect sense now that I think of it

    • @hafsa1698
      @hafsa1698 Pƙed 2 lety +14

      I assume this is for driving on the right hand side so it would be left turn for countries that drive on the left right?

    • @intellect3175
      @intellect3175 Pƙed rokem +1

      Why did you stop? Did it get unbearable?

    • @robertcheung7399
      @robertcheung7399 Pƙed rokem +11

      @@intellect3175 my parents retired from it and I didn’t want want to continue the family business which I’m glad I didnt bc the public/ customers r so entitled ,food prices r insane, nobody wants to work etc that’s why i m sending best of lucky who is getting started. So the short answer is yes

  • @southwesthotmustard7762
    @southwesthotmustard7762 Pƙed 2 lety +427

    TL;DR
    1. Poor management (Toxic work culture, high turnover, vendor relationships, etc.)
    2. Bad Location (Location, Location, Location. Needs to be in hight traffic area or in neighborhood)
    3. No Uniqueness (Specialty drinks, unique environment/staff)
    4. Don’t know their numbers (Financials)
    5. Bad mindset (Lack of growth mindset)

    • @naitomea_st
      @naitomea_st Pƙed 2 lety +22

      That just sounds like general advice..?

    • @danhernandez4585
      @danhernandez4585 Pƙed rokem +2

      MVP

    • @alfiand9269
      @alfiand9269 Pƙed rokem +5

      @@naitomea_st well that's the basic how toes fnb 101 but still most of people dont know that which is mindboggling

    • @hellacooook
      @hellacooook Pƙed 8 měsĂ­ci

      @@naitomea_stcommon sense ain’t common and most people over value their menu without having references of their quality. And if a shop does exude hospitality then people are not returning

    • @user33housecats
      @user33housecats Pƙed 23 dny

      you can even overcome problem #2 if you zero in on #'s 1 and 3. If it's your business you need to work there at least the first year before you turn it over to a manager and a bunch o' people working for only minimum wage. They're never going to care as much as you. And if you serve really really good drinks perhaps you could persuade some to go slightly out of their way. Serve really fine coffee, decaf, matcha, and zero caf Teeccino lattes to reach every palate!

  • @erniemusic
    @erniemusic Pƙed 3 lety +774

    I’m starting a coffee shop hopefully in a few months. I gotta be honest, these videos have been very helpful. They’re giving me the tools and confidence to get it done. I’m scared asf, but I know I’m gonna make it.

    • @WilsonKLee
      @WilsonKLee  Pƙed 3 lety +31

      Glad to hear the videos have helped! My masterclass will give you a little bit more info as well. Everyone who has attended it felt way more confident on what their next steps are. Best of luck Julio!

    • @erniemusic
      @erniemusic Pƙed 3 lety +4

      @@WilsonKLee Done! See you soon..!

    • @unique8316
      @unique8316 Pƙed 2 lety +3

      Make a lot franuchinos & slushes coffees also get the little ice 🧊 too

    • @andreacapani2170
      @andreacapani2170 Pƙed 2 lety +10

      How is going? Have you alteady started?

    • @leilaschwartz4104
      @leilaschwartz4104 Pƙed 2 lety +4

      Hows it going so far??

  • @sarahm4046
    @sarahm4046 Pƙed 2 lety +425

    I’m surprised you didn’t mention the menu. I’ve seen a lot of businesses in the food industry who have extensive, complicated menus and that made their quality go down. The ones with simple menus can train their employees to have a consistent quality when making the product. Customers know what to expect going in and they come back for the quality.

    • @JTaco1000
      @JTaco1000 Pƙed 2 lety +24

      This is true, if you want to give your customers variety, I’d try a seasonal or special occasion menu.

    • @nissan_skyline
      @nissan_skyline Pƙed 2 lety +5

      How can extensive menus make the quality go down? If the coffee itself is good, I don't think a long menu would deter customers from returning. Also, younger or inexperienced coffee drinkers are the ones who are tend to order the more complicated drinks, whereas experienced drinkers stick to their usual, so I doubt an extensive menu is going to bother them. There are hundreds of combinations of coffee drinks a barista can make, and they don't have to be explicitly stated on a menu in order for a customer to order it. They just describe how they want their coffee made (no ice, less ice, sugar free, add flavored syrup, more foam, ======================================== ============================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================

    • @sarahm4046
      @sarahm4046 Pƙed 2 lety +25

      @@nissan_skyline The extensive menu makes it harder for the employees to make good quality products because they’re stretched too many ways. The customers might get overwhelmed with so many choices, but really it’s the employees that it makes things difficult for. It also makes training new employees difficult because they have to learn so much and, therefore takes longer for them to produce good quality products than if they had a smaller menu to master.

    • @moanapooh9726
      @moanapooh9726 Pƙed 2 lety

      So true.

    • @Truthseeker371
      @Truthseeker371 Pƙed rokem +4

      From the customers PT if view, too many varieties and length menu is the waste if time. Too tiring to read.

  • @DovidM
    @DovidM Pƙed 2 lety +53

    A loan officer told me that some coffee shops fail based on hygiene. Customers have eyes, and can see if the tables and chairs are clean. If they find the bathroom to be dirty, they assume that things are equally dirty throughout the shop. A shop’s reputation is made or broken by word of mouth.

    • @karmbrar2689
      @karmbrar2689 Pƙed rokem

      Great advice

    • @ekapurwanita6258
      @ekapurwanita6258 Pƙed 9 měsĂ­ci +3

      Me one of customers that judge the cafe based on toilet and their table cleanliness 😂 also I am a chef so hygiene and cleaning is a basic for someone who want to run business and give example to another staffs.

  • @katonuchiha4525
    @katonuchiha4525 Pƙed 2 lety +161

    Anyone looking to start a coffee shop. Take this from a 10 year barista - Treat your employees with dignity and respect. You need to pay them well because especially in 2022 people are over service jobs. Baristas deal with so much every day so it is very important to show empathy and help when ever you can.
    Being over demanding or implementing ridiculous rules will defiantly turn people away from your business.

    • @NoNonsenseJohnson
      @NoNonsenseJohnson Pƙed 9 měsĂ­ci +5

      Agreed. Happy staff in a good business will pay dividends.

    • @antonczerny
      @antonczerny Pƙed 9 měsĂ­ci +4

      As a barista who used to work in a coffee shop but now had his own, I agree with this 100000000%.

  • @MarieAndreaN
    @MarieAndreaN Pƙed 2 lety +193

    I don’t know why I’m watching this at a nursing student but damn you have inspired me start my own coffee shop. I always wanted to start a business and never really wanted to go into healthcare, so thank you - will continue to follow your channel!

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety +13

      Appreciate it Marian! I think your situation isn't all too uncommon. I have a lot of people who DM me about want to switch over to the hospitality industry because that is truly what they like doing. Best of luck if you do make this leap!

    • @phelotkhaneyoumagul7689
      @phelotkhaneyoumagul7689 Pƙed 2 lety +1

      Good luck Marian!

    • @miketothewright
      @miketothewright Pƙed 2 lety

      I'm in the same situation, current nursing student but have a love for coffee, I don't really plan on starting a cafe or anything but after watching this video, I'd love to own one lol

    • @ctalfiyah
      @ctalfiyah Pƙed 2 lety +1

      I'm a physical therapy also plan to open an cafe 😅

    • @davids6898
      @davids6898 Pƙed 2 lety +1

      My boyfriend works at a coffee shop near a hospital. Let me tell you that is an excellent location!

  • @dameazize
    @dameazize Pƙed 2 lety +32

    I would also like to point out that "bad management" can mean that YOU are a bad manager. The say is "people quite managers, not companies" and you have a primary say in the culture you create. It's not just hiring the "right" people, but making sure you are the right person to manage them.

  • @darkvenom5258
    @darkvenom5258 Pƙed rokem +18

    Vendor relationships are accurate. We had a truck driver delivery meat. 600km trip last minute notice. We give him free food every time we see him for years and it saved us upwards of $10000 over 5 days.

  • @mohadese8586
    @mohadese8586 Pƙed 2 lety +176

    Me and my husband are trying to open a coffee shop, and the thought of failing is terrifying because we're investing a lot in it. Thank you for the video. It really feels good to act on knowledge and not ignorance. Commented for a boost on your video. 🙂

    • @greggregorich8048
      @greggregorich8048 Pƙed 2 lety +1

      this guy to you young to give business advice .he talking just common sense ,no offence just saying.

    • @mohadese8586
      @mohadese8586 Pƙed 2 lety +13

      @@greggregorich8048 don't worry I'm not stopping here. He may be young but any advice that can open my eyes just a little bit more and give me better ideas and better angels to think on is appreciated.

    • @greggregorich8048
      @greggregorich8048 Pƙed 2 lety

      @@mohadese8586 thats the best advice i can give you that idea of drive-thru in this video its no brainer good luck czcams.com/video/HvQt2wbj7DE/video.html

    • @mohadese8586
      @mohadese8586 Pƙed 2 lety

      @@greggregorich8048 thanks. Appreciate your concerns.

    • @vistasuprema
      @vistasuprema Pƙed 2 lety +1

      @@greggregorich8048 what an absolutely idiotic thing to say.

  • @IamChevalier
    @IamChevalier Pƙed 2 lety +42

    The one thing I would state - being in the Pricing world for the better part of 30 yrs - DON'T get too hung up on individual product margins - i.e. I have to make 30% on every product, etc... Instead, think in terms of the complete offering and overall profits - not individual margins.
    You can make a smaller individual product margin and generate the same revenue / profits - it's about volume.
    It's about being flexible - ex: make smaller margins on a higher unit volume Vs higher margins on lower unit volume.
    Both can generate the same profits, but not the same revenue.
    Oh and something to keep in mind - pricing has almost nothing to do with how much it costs to produce the product - I know - counter-intuitive, right? BUT, pricing is all about what someone is willing to pay - not it costs me $2, so I'll sell it for $4. Actually, it may cost you $2, but you will sell it for what someone is willing to pay for it - and they demonstrate that with their business.
    CAN you make a profit - given the reality of your COGS (Cost of Goods Sold) and the price dictated by the environment you are in?
    The KEY - as mentioned in the video - is Value. What makes it worth it to buy @ $4 - what makes it different? The product? The ambience? The staff? The Loyalty program, etc?
    A lot of good points in the video - just wanted to expand on the pricing / profit aspect a bit.

    • @apollocobain8363
      @apollocobain8363 Pƙed 2 lety +3

      Yes! Think about bundling, cross selling and total ticket averages. McD's makes almost nothing on burgers, 60%+ on fries and 80% on Cokes. If they raised the price of the burgers they couldn't sell the high margin stuff because people would not come in.
      A customer value model is VERY useful in setting prices and finding high margin items for your overall mix. CVM looks at what the customer THINKS they are paying for, not what they are really paying for, so typically things like "local, organic, fair trade, gourmet, fresh roast" etc are perceived as making up much more of the cost than they do. CVM helps you speak and price in language that makes 100% sense to the customer. Helps you add and price the right "premium" level items.

    • @Mikesaxx
      @Mikesaxx Pƙed rokem

      Great point!!

    • @hellacooook
      @hellacooook Pƙed 8 měsĂ­ci

      LIFO , last in first out. POV , point of view . 401k, allows an employee to set aside tax-deferred income through buying company stock for retirement purposes. United Non-Compliance, is about taking the message person to person, city to city and province to province to help wake people up to what is happening in our country.

  • @NadezdaBeka
    @NadezdaBeka Pƙed 2 lety +18

    This is so true. As someone who often visits cafés, I don't have a problem with a small menu, but I hate when they can't serve multiple things. I also hate small claustrophobic cafes with poor heating during winter and drafts. I hate cafés that don't have comfortable chairs or, even worse, have those "aesthetic" folding chairs. I know multiple successful cafés and restaurants with a "bad" location but everything about them was flawless enough to attract guests regardless.

  • @midniteespresso6900
    @midniteespresso6900 Pƙed 2 lety +7

    Thanks William K. Lee. Keep up the progress, all of us at Midnite Espresso will continually be highly tubed in.

  • @nawaramane
    @nawaramane Pƙed 2 lety +1

    I love this video. It’s exactly what I think but in an organized and summarized format

  • @a_lux9780
    @a_lux9780 Pƙed 2 lety +1

    Thank you for great information! I look forward to learning from the rest of your videos!

  • @xwx340
    @xwx340 Pƙed 2 lety +19

    Thanks so much for making these videos. My dream is to open a coffee shop and you have been my most helpful and honest source.

  • @Iron-Bridge
    @Iron-Bridge Pƙed 2 lety +28

    To be honest, a lot of these principles are valuable even for a non cafe business. I'm not in the hospitality or F&B scene but this was very educational. Great video!

  • @andrestobon3696
    @andrestobon3696 Pƙed 2 lety +20

    Im opening a second cafe and Lee is right. Make your staff and vendors happy, bring something unique to the table and keep up with the numbers. PS. I would add to focus on solving a problem or need instead of selling a product.

    • @intellect3175
      @intellect3175 Pƙed rokem

      Did you get a loan to open up your first?

  • @itsmeEsterlynGonzaga
    @itsmeEsterlynGonzaga Pƙed 3 lety +8

    Stumbled upon your videos and got hooked.
    Thank you for sharing your knowledge for small cafe startups 👍💖

    • @WilsonKLee
      @WilsonKLee  Pƙed 3 lety

      Glad you like them Esterlyn! Do you already own a cafe?

  • @lovegansaw
    @lovegansaw Pƙed rokem

    Thank you, man. I am learning a lot from you! Being someone from a third-world country and someone trying to start a restaurant, your insights are priceless! This channel deserves so much attention!

  • @halawyeyaytakesnaydqsn12
    @halawyeyaytakesnaydqsn12 Pƙed 2 lety +1

    You definitely know what you are talking about. Great points. Thanks.

  • @levigorin7644
    @levigorin7644 Pƙed 2 lety +2

    Hello Mr Lee. I’m looking to start a coffee shop in Missouri and am starting on business plan. Thanks for your videos! They’re very helpful.

  • @sphrt2742
    @sphrt2742 Pƙed 2 lety

    Bro this content of yours made me remember my business courses that I took up but better and not boring lol. Keept it up man, I love your thoughts and ideas!

  • @afafalk2024
    @afafalk2024 Pƙed 2 lety +13

    Wow! What you're saying is so brilliant and actually applies to many other businesses as well! Great advice, thank you!

  • @arbousiersles7381
    @arbousiersles7381 Pƙed 3 lety +10

    Another great video! Concerning the numbers, how to count the cost of my time for preparing a dish? Eg. 2 dishes have the same cost of food, the same price, but one takes double time to prepare. How to count that? Thanks!

  • @a320nick
    @a320nick Pƙed 7 měsĂ­ci

    Very good sense, great marketing awareness! Well done!

  • @Jorange_Tea
    @Jorange_Tea Pƙed 2 lety +6

    im a teen (14} and i want to open a coffee shop when im an adult so i looked up some stuff and found this video. this video was helpfull, clear with no confusing terms, im definantly gonna check out more from them

  • @DJ_BROBOT
    @DJ_BROBOT Pƙed 2 lety +37

    I'm a coffee industry vet and point number one is that CAFES DO NOT MAKE MONEY OFF COFFEE ALONE. Lots of shops fail thinking coffee alone, even in coffee saturated cities, pays the bills. IT DON'T. You better open multiple shops, serve up more than just coffee at your one shop and or work the shop with minimal stafffing. And.... You better choose your location wisely (hint: with foot traffic or high viability) like what was said here.

    • @loganmontgomery1955
      @loganmontgomery1955 Pƙed 5 měsĂ­ci

      Yeah, a good shop needs something special other than good coffee. There are so many cafes that are copy and paste and serve amazing coffee. you need a gimmick or something to make people come back.

  • @nataliecarroll8279
    @nataliecarroll8279 Pƙed 2 lety +23

    I really want to open up a bookstore/cafe/game store with some kind of unique theme.

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety +3

      Love those concepts!

    • @oxanarussu4717
      @oxanarussu4717 Pƙed 26 dny +2

      Did you open your bookstore cafe? I found your comment after 2 years, and now I'm thinking about it. 😊

  • @eduards3988
    @eduards3988 Pƙed 2 lety +17

    I dont want to start a coffee shop, but the points about do you speak are relevant in other companies too, so thank you :)

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety +3

      Most of the time it is all about business fundamentals and those are relevant across industries :)

  • @jareddickerson4203
    @jareddickerson4203 Pƙed rokem

    Thank you I really enjoyed this video. good info, not overwhelming, and friendly.

  • @technicalvideos3654
    @technicalvideos3654 Pƙed 9 měsĂ­ci

    Great.
    Very Helpful and honest video

  • @86888874
    @86888874 Pƙed 2 lety +1

    Thank you very much, I opened a small coffee shop next to a university in China for two years. Due to the epidemic and business operations, it is now closed. But I will try to operate again and renew the concept and management.

  • @authenticshift5515
    @authenticshift5515 Pƙed 8 měsĂ­ci

    Golden insights here - Thanks Wilson!

  • @nekoill
    @nekoill Pƙed 2 lety

    What a wholesome host, couldn't help but leave a like

  • @jania35
    @jania35 Pƙed rokem

    Helpful and insightful video. Thank you!

  • @user-rc2gy5ik5n
    @user-rc2gy5ik5n Pƙed 2 lety +11

    In Greece coffee shops don't fail, the only business that never does ,no matter what they always thrive and they are *everywhere* . Not because we are geniuses that do everything right and know everything about how we should act, but because we are obsessed. From 15years old to 70 years old Greeks, we always spent every day at coffee shops for hours and the price of coffee is too low . Even coffee delivery thrives ,they'll drive to your home for 1,70€ .

  • @varisap2109
    @varisap2109 Pƙed 2 lety +1

    Thank you so much for your video!
    I keep blaming my self about why my employee keep leaving
but it’s not about me it’s about their value
that they not take the job seriously

    Currently, I’m doing boba tea at farmer market for almost 4 years now
and have a lot of good feedback! I’m dreaming of opening my own shop..(hopefully this year!)
    Thank you again for your video that make me realize many things before I open store front 😃

  • @aha9283
    @aha9283 Pƙed rokem +3

    I’m 15y and owning a coffee shop has always been my dream, hopefully I can use these tips some day.

  • @edmalanosvlog5875
    @edmalanosvlog5875 Pƙed 2 lety

    Thanks for the knowledge. Im new subscriber here and planning to start a coffee shop business. ❀❀

  • @mosey_around2231
    @mosey_around2231 Pƙed 2 lety +2

    Right now I'm planing on becoming a MRI radiology tech, but I would love to open a cafe in the future. When I was little my parents owned a mexican bakery for a little while before having to close it, due to multiple reasons. But now I want to give it a shot and learn from the mistakes my parents made

  • @nicorobin7211
    @nicorobin7211 Pƙed 2 lety +6

    My husband and I would love to open a simple cafe. Hopefully he can get a loan to do so! I've been learning in the meantime. We wont jump into it. We're taking our time with planning and learning the business first

  • @jameshines4626
    @jameshines4626 Pƙed 2 lety +1

    We are opening up a coffee shop at historical Hamlet North Carolina I've been in the restaurant business for over 30 some years and also household management position I'm listening to your video and I like it.

  • @jollyfindssimplejoys
    @jollyfindssimplejoys Pƙed 2 lety

    I'm so glad I bumped into this

  • @justmynormalifejustmynorma7115

    You know why your so unique? You explain things for noobies, for most of the people i've seen and tried learning but they all told me the same things, over and over again, you ACTUALLY told me really good examples and i don't understand very easy so i appreciate it very much

  • @ananefadila8145
    @ananefadila8145 Pƙed 2 lety +1

    hi you really make me happy . i was looking for someone like you for a whiel . thank you so much

  • @italvitallivingwithimani4549

    Binge watching your videos now!! Thanks for this content!!

  • @PinkyPromise25
    @PinkyPromise25 Pƙed 2 lety +1

    i have been binge watching so many of your videos there really helpful and theres most if not all the information i need to know to start a place in the future

  • @sinjun75
    @sinjun75 Pƙed 2 lety +1

    I appreciate the way Wilson hit it hard right in the beginning. Values and corporate culture is something never considered in organizations in Thailand. Gossip and toxicity is the culture. Too often I see people get promoted to supervisor and low-level manager and they immediately turn into monsters. It's bizarre. I have no idea what business colleges are teaching here, but it certainly isn't how to create positive work culture.

  • @richardbonnette490
    @richardbonnette490 Pƙed 2 lety +2

    Uncle Iroh be getting irritated at how few people are starting tea shops...
    But great video on good coffee and cafe startup practices!
    Working on a student project for a nonprofit hoping to use a coffee shop to attract followers. This offers sound advice on dos and donts for a nonprofit to take heed to

  • @edujyoung
    @edujyoung Pƙed 2 lety +20

    Hey Wilson K Lee. Like your content! đŸ‘đŸœ one thing I’d like to say about Poor Management, is to reframe it to Leadership. Owners don’t realise they are the reason their people management is poor and often they blame their staff, not themselves. Your critique gives owners an easy out, blaming their staff. They need to start with them, because they are the ones that hire the staff and as a coffee consultant, this is the recurring issue I’ve seen out in the field. Owners need to understand systems and people.

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety +6

      I agree owners are a big part of the problem too (sometimes the root cause). Afterall, they are the ones who make the hiring decisions, in charge of culture and training.

    • @edujyoung
      @edujyoung Pƙed 2 lety +2

      @@WilsonKLee You're a legend! How do we help encourage owners and leaders to do more self assessments? Would love to see content around that! Something like, "Am I the problem?", you know... with the "finger pointing image with 3 fingers pointing back at yourself" homage. This is a question we all fear asking.
      Food for thought. You have a fan in me.

    • @jordankreisher8883
      @jordankreisher8883 Pƙed 2 lety +1

      Hey Jude. I’d love to pick your brain about your work as a coffee consultant. I assume it’s a great career for someone like myself, but I actually have no idea what it takes to get into it or what what the day-to-day is like. Is there any way we could chat? Thanks

    • @edujyoung
      @edujyoung Pƙed 2 lety

      @@jordankreisher8883 Hi Jordan! I kinda' fell into doing coffee consultancy. I've been a barista for many years, then was a manager of a fast paced high earning cafe, and saw the same recurring issues at so many other cafes. There are solvable issues.
      People started asking me to train their staff, but often when I would diagnose the issues inside a cafe, it was more than training. It was leadership, culture and workflow (systems). Sometimes it was branding and positioning. Because I studied graphic design and communications, I would wield these two things together to help people.
      So the first thing I'd say is, consultancy is about helping people with advice that can give them a measurable return, helping them achieve something or get to a place in their business that they're happy with. People will pay money if it gives them back lots of time, saves them pain and frustration, or if they just can't do it without the knowledge.
      Where are you based?

  • @robingordon8494
    @robingordon8494 Pƙed 2 lety +4

    Brilliant Wilson. This video was incredibly helpful. I am starting a mobile coffee truck in 2 months time.

  • @chieft.p.benjamin4180
    @chieft.p.benjamin4180 Pƙed rokem

    Very informative.
    Thank you

  • @caio8670
    @caio8670 Pƙed 2 lety +3

    Amazing content my friend, Keep it up!

  • @yasmeenabazid
    @yasmeenabazid Pƙed 2 lety +5

    Hi Wilson! I am taking my first steps into building my café brand. I have been trying to do this for along time but never really knew where and how to begin. Your videos have been very helpful in motivating me to get started!!

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety +1

      You can do it! Best of luck! Let me know how it goes or if you have any questions feel free to join our FB community

  • @pch8236
    @pch8236 Pƙed 2 lety

    Here in the Netherlands we define coffee shops as cafĂ©s selling weed lol but great video and insightful tips!💯 Planning on opening my first retail shop this year. More success to you and all people on this page.

  • @timothywehmeyerjr8544
    @timothywehmeyerjr8544 Pƙed rokem

    Thank you for these videos on how to start a coffee shop..

  • @the.striker4939
    @the.striker4939 Pƙed 2 lety +6

    Its always been my dream to start up my coffee shop I love how I help complete other people's day with just coffee

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety

      I don't know your situation but what's stopping you from starting now?

    • @suprememk52
      @suprememk52 Pƙed rokem

      @@WilsonKLee Wilson how do you manage your time as a owner

  • @anthonyr3624
    @anthonyr3624 Pƙed 2 lety

    Looking into this myself post military. Great info ty

  • @morphitime
    @morphitime Pƙed 2 lety

    I'm looking into making a coffee shop and bakery. these videos have helped.

  • @anjaivan24
    @anjaivan24 Pƙed 2 lety +2

    my dream is opening a coffee shop in my future. i only have a "theme idea" and i'm not sure how unique it is but i had a few people told me it's a good one!

  • @anjaivan24
    @anjaivan24 Pƙed 2 lety

    definitely saving this for future reference

  • @MLKLegacy2
    @MLKLegacy2 Pƙed rokem

    This was amazing ❀Thank you so much

  • @stevemam3217
    @stevemam3217 Pƙed 2 lety

    Thank you so much for sharing đŸ™â€ïž

  • @aqilhanafi8551
    @aqilhanafi8551 Pƙed 2 lety +1

    Bump
    I like this content. Kudoss!

  • @starzreview4058
    @starzreview4058 Pƙed 2 lety

    Really appreciate this video ❀

  • @kelsie4441
    @kelsie4441 Pƙed 2 lety +24

    I am planning on opening a coffee shop in a year or so and I’m so excited to run my own business. No business is easy, as you mentioned but I feel I could find enjoyment in a coffee stand so the work doesn’t feel like a burden.

  • @3ratsinatrenchcoat342
    @3ratsinatrenchcoat342 Pƙed 2 lety

    Yaas Im not trying to start a cafe but I am starting a business and already Im building a relationship with my manufacturers getting to know them and letting them know me so that theyre actually happy to work with me 😊

  • @rgacusan2002
    @rgacusan2002 Pƙed 5 měsĂ­ci +4

    true enough. i have several businesses and the most difficult factor is human resource management because you have a bunch of people coming from different backgrounds with different interests.

    • @officialdanleo
      @officialdanleo Pƙed měsĂ­cem

      Agree. Managing a diverse team is most challenging and I found that a key approach is to foster a culture of open communication and mutual respect.

  • @selusiwedlamini2738
    @selusiwedlamini2738 Pƙed 2 lety +4

    Started mine in April!! All thanks to your videos

    • @portiamopeli2885
      @portiamopeli2885 Pƙed 2 lety +1

      Hey Selusiwe!
      Would really like to ask you a few questions
planning on opening one lenna.

    • @selusiwedlamini2738
      @selusiwedlamini2738 Pƙed 2 lety

      @@portiamopeli2885 Hi Portia. Sure hey, you may.

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety

      Wow that's so awesome! Feel free to share it in our Fb group or if you have any questions!

  • @sahadad870
    @sahadad870 Pƙed 2 lety

    I’m excited to open my own business coffee shop thanks for the tips

  • @afurryrabbit6104
    @afurryrabbit6104 Pƙed 3 lety +7

    i see you've been getting more views :) I'm happy for you

  • @kimbokimsplayworld2761
    @kimbokimsplayworld2761 Pƙed rokem

    Thankyou So Much for Yr Utter Honesty into the Specific n Well-Rounded Explanations into the Reasons of Failures a Lot of Us have Experienced in Running not just a Cafe, but Other types of Businesses As Well. Add Oil👍👍👍

  • @averypools3022
    @averypools3022 Pƙed 10 měsĂ­ci +4

    I'm opening up a coffee bakery shop on 12 acres that I purchased with a really nice creek. I'm also opening up a bar b que resturant and a bar for the night life. Eventually there will be more options to choose from. I do already have a successful construction company that will help support these businesses if times get tuff.

    • @officialdanleo
      @officialdanleo Pƙed měsĂ­cem

      Sounds like an exciting project, have you opened the coffee shop yet?

    • @private4929
      @private4929 Pƙed měsĂ­cem +1

      ​@@officialdanleoactively in construction

  • @yammitmug5424
    @yammitmug5424 Pƙed 2 lety +10

    Hi, starting a coffee shop has always been my dream. I am still a student and watching your videos really inspires me and very knowledgeable. thank you so much!

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety +2

      Best of luck Yam!

    • @yammitmug5424
      @yammitmug5424 Pƙed 2 lety

      @@WilsonKLee Thank you! your videos made me research more about how to start and manage business. keep inspiring people Wilson! again, thank you so much!

  • @mdellawandlife8037
    @mdellawandlife8037 Pƙed rokem

    Very helpful. thanks for this

  • @yusufal-kathiri3693
    @yusufal-kathiri3693 Pƙed 3 lety +7

    Thank you soooo much . i going to open my own new coffee shop next year in Somaliland , and this video was very useful.
    thnks again .

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety +1

      Best of luck Yusuf! I'm sure there are some nuances in your country like specific products and taste so make sure to study that too!

    • @iqramchannel7846
      @iqramchannel7846 Pƙed 2 lety +2

      MashAllah đŸ€© I thought I was the only somali who is dreaming about this I am thinking đŸ€” of this idea tooo

    • @yusufal-kathiri3693
      @yusufal-kathiri3693 Pƙed 2 lety

      @@WilsonKLee sure
      I’ll do that . Thank you dear 😇💜

    • @yusufal-kathiri3693
      @yusufal-kathiri3693 Pƙed 2 lety

      @@iqramchannel7846 wllo
      If you live in Hargeysa I’d like to ask you something, if you don’t mind 😇

  • @scolasticanyanchama4042
    @scolasticanyanchama4042 Pƙed 2 lety +1

    Hi, I just wanna say thank you so much for this content am currently studying food and beverage production sales and service but I am leaning more towards opening a coffee shop of my own some day so thank you so much for this content it's really a life saver I hope you'll continue making content about cafĂ©. 😊

  • @inakastories23
    @inakastories23 Pƙed 2 lety

    Appreciate, this helps 🙏 💯

    • @charlieandrin1370
      @charlieandrin1370 Pƙed 2 lety

      Hello how re you doing,hope you are having a wonderful and blessed day?

  • @satishpachari2099
    @satishpachari2099 Pƙed 10 měsĂ­ci

    very awesome brother thank you so much I love the video

  • @toxiknaoyt1619
    @toxiknaoyt1619 Pƙed 2 lety

    Gonna use this mindset for cocktail making

  • @sarinaxiong3405
    @sarinaxiong3405 Pƙed 2 lety +5

    First video I am watching in towards starting my own cafe!! Just finished my first semester of college and considering taking a LOA in order to start developing my business plan for my own cafe.. super scary but exciting. Please leave down any helpful resources/advice down below that relate to opening a cafe, etc.!!

    • @Moai_x
      @Moai_x Pƙed 2 lety

      Im in my 3rd semester but I want to still finish and take my free time to open one🙃

  • @CJC0017
    @CJC0017 Pƙed 7 měsĂ­ci

    So true about staff. Owned a pub hotel . Staff even if you're excellent with them will do what they want behind your back.

  • @notpoliticallycorrect
    @notpoliticallycorrect Pƙed 2 lety

    Excellent video!

  • @danielcarrazco524
    @danielcarrazco524 Pƙed 2 lety

    Very much appreciate these videos

  • @cahyadidarma2167
    @cahyadidarma2167 Pƙed 9 měsĂ­ci

    Great... thank you

  • @nakanjakoesther1066
    @nakanjakoesther1066 Pƙed 2 lety +1

    Thanks for the lessons 👍👍

  • @pramodlohani9889
    @pramodlohani9889 Pƙed 2 lety

    Thank you đŸ™đŸœ

  • @MTSmith-od1pl
    @MTSmith-od1pl Pƙed rokem

    You're talented!

  • @euroschmau
    @euroschmau Pƙed 2 lety +6

    I had a favorite coffee place but on two instances I was treated rudely. First because the barista didn't want to make their fall special drink 30 minutes before closing and the second being another barista was rude to me because I didn't say 'good morning' loud enough (masks really muffle my voice). I do not go to this place anymore even though they have good coffee.

  • @TheBikemaster94
    @TheBikemaster94 Pƙed 2 lety +20

    I was thinking of maybe opening a convenience store but with great quality coffee instead of the typical cheap stuff. It would also be very fancy inside, lots of wood surfaces.
    I would sell black coffee+a donut for $1 to bring people in , then have more expensive pastries as options.
    (Very similar to the Ice cream example)
    A few tables with inviting soft lighting for customers and Lotto slips in the middle to make a bit more money from them.

    • @ItsFran.
      @ItsFran. Pƙed 2 lety

      Amazing idea can’t wait for your succes

    • @marianatabosa4742
      @marianatabosa4742 Pƙed 2 lety +4

      Dude don't share this so openly on the internet! People will steal this idea before you conquer it

  • @ilpallido5563
    @ilpallido5563 Pƙed 2 lety +1

    very professinal and helpful :)

  • @shauntan04
    @shauntan04 Pƙed 2 lety

    These videos are ao helpful!

    • @WilsonKLee
      @WilsonKLee  Pƙed 2 lety

      Glad you think so! My masterclass would be a good supplement to my youtube videos :)

  • @itzycullen
    @itzycullen Pƙed 2 lety +4

    Hi! I’m from Mexico and I’d like to invest in the US, so I’m planing to open a coffe shop, I find your videos very helpful

    • @ToroMateo
      @ToroMateo Pƙed 2 lety

      Si vas a aplicar a una E-2 visa, ten en cuenta que estĂĄ muy difĂ­cil la aprobaciĂłn en este momento!

    • @itzycullen
      @itzycullen Pƙed 2 lety

      @@ToroMateo si es lo que estaba checando, pero también es posible abrirla con visa de turista, sólo que no podría trabajarla, estoy checando esa opción

  • @RommelGerodias888
    @RommelGerodias888 Pƙed rokem

    Very practical!

  • @valuepurposemission7517
    @valuepurposemission7517 Pƙed 2 lety +1

    1:38 culture
    for anyone that is not clear about what is meant by culture in this context,
    he is referring to business culture ... NOT the culture of a nationality of people nor a social culture.
    dont know why this popped into my cue but i like it. good stuff brother. Semper Fi

  • @BatkoMahno
    @BatkoMahno Pƙed 2 lety

    True! đŸ™ŒđŸ»

  • @antoniodossantos5960
    @antoniodossantos5960 Pƙed 2 lety

    I am looking forward to having a café...unique, wonderful place

  • @dreathevera
    @dreathevera Pƙed 2 lety +6

    i started a small local online coffee shop at my house, and hopefully after this pandemic i’ll move into public place.