ZoomInfo Tutorials & Training: Building Targeted Lists and Using Scoops

In this video, I provide an in-depth tutorial on using ZoomInfo, a powerful platform for building targeted lists of companies and contacts.
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We start by navigating the ZoomInfo interface, highlighting key features such as the customizable dashboard and advanced search capabilities. I demonstrate how to build lists based on specific criteria, such as industries, employee counts, and company keywords, showcasing the platform's flexibility in narrowing down search results to find the most relevant information.
We also explore advanced features like Scoops, which provide insights into company projects, pain points, and initiatives. Scoops are gathered through extensive surveys and news aggregation, offering proprietary data that goes beyond typical alerts. I explain how to use various filters within Scoops to find executive moves, hiring plans, and other critical information that can aid in your recruitment or sales efforts.
Additionally, I cover practical tips on using location filters effectively, distinguishing between contact and company headquarters locations to ensure you're targeting the right individuals. I also discuss the importance of saving and subscribing to searches for continuous updates, allowing you to stay informed about new opportunities without manual effort.
Throughout the video, I answer questions and provide real-time examples to ensure you can apply these techniques directly to your workflow. By the end of the session, you’ll have a comprehensive understanding of how to leverage ZoomInfo’s features to enhance your business processes and drive more effective outreach strategies.
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