How Hyundai is Killing Maruti Suzuki in India? : Hyundai Business case study
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- Äas pĆidĂĄn 4. 07. 2024
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VIDEO INTRODUCTION:
Hi everybody,
Hyundai is one of the most iconic companies to enter the Indian markets!! And it is so hard to believe that, a south korean brand which was once a difficult name to even pronounce, the same brand today is about to launch the biggest IPO in the History of India!!!
In 1996, when Hyundai entered the Indian market, Maruti was the most dominating player with a 60% market share! And amongst the middle class, maruti was almost a monopoly. But even then Hyundai came in with Santro, i10, i20 and creta and put a dent in the Indian automobile sector to an extent where today it is the second largest automarket in country with a profit of 4653 crores!!
And, if you look at the profitability, Hyundai is wayyy ahead of maruti, in Fy23, while Hyundai made a profit of 65,355 Rs per vehicle, Maruti made Rs. 40,939Rs per vehicle!! So after 28 years of getting a very strong hold of the Indian market, Hyundai plans to raise 25,000 crores with its IPO!! Sounds fantastic right?? But you know what?? There are some hidden risks that Hyundai faces which may ruin all the progress that they have made in the Indian market!! All of this is mentioned in detail in this 436 page DRHP paper that Hyundai filed with SEBI!!! So we went through all this data so that you can sit back and consume the most important bits of this 400 page document as easily as watching a movie!!!
So in this episode today, let's dive in to understand
How did a South Korean company break into the Indian automobile market leaving the tatas and mahindra's behind?
In Spite of being a foreign company, How did Hyundai achieve such high profitability and outpace a mammoth like Maruti in India?
And most importantly, What are the hidden risks that Hyundai faces in India that can topple its growth??
Also guys quick disclaimer : I am not a sebi registered investment advisor and this video is not meant to give you investment advice but only to educate you about the rise of Hyundai!
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â Study Materials:
www.sebi.gov.in/filings/publi...
economictimes.indiatimes.com/...
the-ken.com/story/hyundai-ind...
themorningcontext.com/busines...
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#thinkschool #businesscasestudy #geopolitics #hyundai #ipo #investing #business #marketing
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đCheck out Scaler School of Business - bit.ly/45P6B6V
You need to work on your voice.
can you make a video on uniteche
I think there is new trend, many youtubers re-uploard videos within 2 days.đ
What could be the reason?
@@shubham-oh4kimuthi
â@@shubham-oh4ki de-monetize ho gaya hoga...
@@shubham-oh4ki could be due to IPO mentioned and no disclaimer in the video about not being a registered SEBI advisor.
@@ritheshnayak6466 he had already mentioned that in earlier video
They are just trying to dump their shares at high valuation with very less growing opportunity
âąIt's an OFS
âąThe factories are working at full capacity
âąTaking a royalty of 3.5 percent of revenue while the PAT is 7.66%.
Its almost like taking half the profit home (korea)
It feels like a disinvestment from India.There's no room for the share to grow and make wealth for the investors ... It just feels like a dumping of shares at a very high valuation
They should have done an IPO quite a while ago at a good valuation, I don't think people can make exponential profit from this share
Exactly echoed my viewpoint. This IPO is primarily a buyout of the promoter. Better not to invest
Isn't every IPO like this. Be it PayTM, Zomato or LIC. IPOs are dumping of shares at a very high valuation so that the investors get their profts and company gets new line of finance.
@@asitkhanda well that's why I don't invest in those money grabbing companies .... Duhh
There's no point in investing in a tree rather you should invest in a seed or a plant
@@harshu346 true. TAMO and M&M are trustworthy.
Bro Please Do a Business Case Study Series about
1. Airtel
2. Jio
3. Vodafone Idea & (Vodafone-Idea)
4. BSNL
5. Aircel
6. Tata Docomo
Pls... do bro â€â€
Reliance Jio is planning for âč55,500 crores IPO.
Only Indian can be the King of Indian market.
@@whysoserious2921 yes.. well said
@@whysoserious2921 Only Indian SHOULD be the King of Indian market.
â@@whysoserious2921 ??
Indian or not; if the purpose of the IPO is not to expand the capex in India or put a new plant or for increasing share holder's value (and dividends to them) but to take away the profits they invested for 30 years, it might not be that profitable for Indian investors. Afterall if you see a few videos how Koreans as a nation don't like India and Indians. We need to be very cautious while investing.
Superb case study! Please make a similar case study on why American carmakers have largely been unable to survive in India (Chevrolet, Ford, Tesla pulling back its plans, etc.)
Already made
@@itsgood3494 Link/Title please?
Yeh video hat kyu gayi apne phle upload ki thi
this is business bhai , kuch edit krke waps upload kr diya for more money
20 minutes for concepts &
Rest is AD, INTRO â€đźđ
Hyundai pioneered the concept of false SUV in India. The genuine term is Cross-over which are basically front wheel driven vehicles with greater Ground Clearance and suspension.
SUVs should have 4-wheel drive, preferably with differential locking facilities along with good ground clearance. In India there are/were only three genuine affordable SUVs - Gypsy/Jimny, Thar and the Gurkha. 4WD Duster, Bolero are also SUVs.
Other brands like Jeep (Rubicon/Wrangler), Mercedes (G-Wagen), Toyota (Hilux) are out of the reach of upper middle class.
Hiluxđđ its Tata Xenon in Middleeastđđ
Nope it's ford ecosport and Renault duster
Hilux is not an SUV. It is a force of nature.
It plays in its own league just like an AK47.
Wide case study, one of the rare CZcams channel that does this. Great work! Hope to see more video in future
You forgot first generation Sonata - It was high middle class' Mercedes. And Verna - Competitor for Ford Ikon and other mid range sedan
Why re-uploading this vid?
CZcams Glitch
Please upload starbucks,Bajaj finance,zerodha vs upstox videos
At 6:09 , it was ford escort and not ecosport, ecosport wasnt even in the existence till a decade later
90s kidđ đđ
One of your top videos.... great work !
Why does this video give me the Deja-vu feeling?
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SAME FEEL DUDE đ”âđ«
Same heređ
AI voiceđąđą
Open Letter
Most interesting as well as educative material I got so far in Finance. Thumbs up
@ThinkSchool, a small correction, Ford Ecosport was launched much later by Ford India, Escort was it's first vehicle followed by the Mondeo. Ecosport was developed in India for Indian and other developing markets.
Thank you, bro... The case study was insightful. Even our first car is a Santro xing such a beautiful car still my father remembers that car...
Is it re-upload of earlier video with different title as Hyundai IPO ??
Excellent video and a lot of takeaways
Is it a re upload????
Why did you re-upload?
since when is ford ecosport a high end car??? what?????
Very nice and informative video. Very good and to the point analysis
summary of lecture
free cash flow 1 dollar
PAT 1 rupee
negative working capital days 365.
immediate knowledge level 100%
gap 0%
XIRR = 500%
splendid man!
Bro, a humble request if you can bring a case study on Koo...
I would be very helpful for use...â€
Great job with this video, one clarification or more of a question?! The parent company plans to sell its complete stake to Indian subsidary so while the OFS money will go to parent, will the yearly royalties not come down and help in running business? Was this mentioned in DHRP anywhere? Thanks again for detailed video
Hello Ganesh sir
I see all your videos
I want to learn how to collect data and analyse businesses, companies and economics the way you do
Can you please release a video or course regarding it
Why re-upload ?
10:00 DID HE JUST PUT HONDA CITY AND AUDI A6 IN THE SAME CATEGORY , THE PRICE DIFFERENCE IS 3X-4X
đź
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Premium | Luxury
It's interesting that India considers Honda City a "Premium" car. This tells you why C-segment sedans like Corolla, Civic or Elantra never worked in India as they're probably considered too expensive. Even in crossovers, the hotter segment is the B-segment. This is why big companies like Toyota, Honda or Suzuki do not have any C-segment crossovers in their lineups.
What a information video for non-commerce students đđ»
The most informative video â€
Legends know this re-upload
Excellent Ganeshâ€
Your voice sounded a lot heavy and harsh than usual. Hope you doing okay?
Didn't mention that Hyundai has already bought a fully functional plant from GM near Pune
First compact suv were ecosport and Duster, later only creta was introduced.
I remembered the terms & lessons while doing my PG in Finance
It's Ford Escort not Ecosport that was initial offering from Ford in India
@ThinkSchool do case study about tianrui cement company shares crash 99% in 15 minutes(margin call)
I request you to make a video on maruti and hyundai standpoint in india including their financials, the question I am looking for in the video is the customer approach of suzuki and hyundai by their products. The product rivalry between both the companies. And what is the reason that suzuki still stands to be the market leader and very informed company in terms of customer needs. I request you throw some light in this particular market and these companies next move in the market. Also just wanted to share that the CNG market in the automobile sector is increasing rapidly which is not tapped by hyundai but suzuki. I request you again if you could segment the market for us and show us the rivalry and a market point of view for the investors which would help us know about the company's vision and approach for the next 10 years.
There is one correction in your podcast. There is nothing called Credit Period for Dealers of Hyundai. All the dealers have to pay upfront before the vehicles are dispatched
This has been very very insightful
Ganesh this is very helpful, very very helpful
We love our own brand Tata and Mahindra.
Our telecom is going towards oligopoly. Is there any chance of foreign or domestic players to enter ?
your voice seems different today.. is your health ok Ganesh Bhaiyya?
Ganesh...Auto industry sales works on Cash-n-Carry basis...no credits to dealers....may like to check again pls
Bro talk about recharge price increase
Brilliant, as always
Funny fact: Modernisation of police forces scheme existed since 1969 and the Bureau of Police Research and Development existed since 1970, but the Indian police forces are still primitive.
Extraordinary learningđ
hello think school can you upload case study on ofbusiness ?
Excellent Video
Excellent content
Good to see prof manmohan singh speak soo good
So is it ok to buy Hyundai in US or Korean markets ??
Seems like a re upload, I am sure I watched it before
Great case study
Great explanation đ
Generally your videos are very well researched but this has some incorrect data. For example - After Santro, Hyundai launched Accenture in Indian market which is a sedan and that segment was growing. After this, came the i20 and i10. Also, Maruti Ritz was launched in late 2000s and not early 2000s
Good Contnet, My Question when this IPO not helping India's growth why SEBI Accepted the IPO.. Not Sure
You forget about taxes and that's also not how economies work ,bar a company .they are already selling cars in India if ipo comes or not .
Bro, Ford launched Ikon, Mondeo and not Ecosport when they entered India.
Can you make a case study on tata motors...
hyundai accent is a missing link you forgot to cover
this is called design turn around strategy which worked very well with hyundai...now since 3 to 4 years same strategy adopted by tata and Mahindra
WHY DID YOU RE UPLOAD THE VIDEO BOSS ??
I am working in Maruti and I can assure that Maruti is working with complete determination and the title of this video is misleading.
Title is absolutely mis leading and if purpose of IPO does not stand for investment in India but to pay more royalty payment to Hyundai KOREA, investment is at risk.
sanjay Pune
Yes, I find his most of video titles are misleading.
Working capital cycle after MSME ACT of 45 days payments?
Very informative
Did you use voice correction?
Prolific rebranding their existing cars with minor tweaks and good creatives especially their first car,Santro with Shahrukh Khan helps them in their consistent market share
Their manufacturing is very pragmatic and progressive worth emulating
Work for your voice. in recent two three videos is not very good in voice area.
Copyright would have applied for previous video đ
Thank you
Your voice sounds edited not in a good way
23:54 bargraph showing false perseption make sure to baseline is 0
Wonderful
Bro Creata is the most aspirational car for every middle class people it is "THE CAR"!!
Hyundai's new manufacturing plant is coming in Pune. They already bought GM Talegaon plant. So, they won't face any capacity problem.
Waiting for Case study on meesho
23:54, the scale of graphs seems to be off
19.72% is shown has less than half of 27.19%, which is not correct.
Please rectify.
Can you please make about TATA motors and Mahindra and Mahindra
How is the govt allowing an IPO , where the money raised flows out of the country ?
Meanwhile jio with 55500ipođthe largest
Preparation for Hyundai's IPO
Upload on business model of Amway
I am also a customer of Hyundai.... i20 and very happy with the performance
Your Voice has Changed
Please make a video on BSNL.
Jio coming with 50000 cr ipo very soon to break the record
Hyundai is really one of the biggest car market in India. Hyundai researched, developed on their engines, body designs, performances, comfort, safety, and mileage, and learnt and implemented how to market these vehicles.
I miss some epic cars from Hyundai namely Hyundai Tiburon CT V6, Hyundai Terracan, Hyundai i30, Hyundai i40, Hyundai Veloster, and Hyundai Genesis.
It seems like Koreans, especially South Koreans know how to target their products very well, and India is one of the most potential target for Hyundai, and so is Samsung. I miss one thing about Samsung is that they made their own car franchise but it failed, later it was taken over by Renault. I expect Samsung to launch their Galaxy Car in association with Renault Group, and launch their Galaxy trucks and buses in association with Renault trucks and buses _(a subsidiary of Volvo trucks and buses)._
Would you make a video about
1. Why government not reducing the price of petrol.
2. It's advantages.
3. It's disadvantages.
cuz he is a andhbhakt
They are already trying to bring Petrol and Diesel under GST, but all states should agree to this, which probably won't happen because, state govts earn so much from tax on this.
However if they are succesful, we could see the petrol price go down around 80 rs
ford eco sport is a high end car?
Just trying to interact with the video (even though i saw last one) to help with youtube algorithm.
Why was it reupload ?
I have a feeling i had watched this whole video đ
how? indians may not make new products but want new products so when hyundai came indians got something else than suzuki
The background noice is too much and irritating......