BluRox Interview at IFA 2023 | Liebherr

The revolutionary cooling technology BluRoX
Last year, the new cooling technology BluRoX celebrated its world premiere at the IFA in Berlin, and since then, it has been one of the biggest innovations in cooling technology. A vacuum is used for insulation. Finely ground lava rock stabilizes the vacuumed components in the process. With the new technology, we can achieve the highest energy efficiency classes with a larger capacity. Due to the improved reparability and the recyclable product design, our products take a step towards a sustainable circular economy.
Adrian Wowra (Corporate Responsibility Communication, Customer & Trade Relations) explains not only the technology and the special features but also the composition of the term "BluRoX" at the booth.
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🌐 About Liebherr Appliances Liebherr Appliances develops and produces a wide range of refrigerators and freezers for domestic and professional use. Thanks to innovative freshness technologies and high-quality materials, the consumer appliances of the premium manufacturer impress with their energy efficiency, elegant design and long service life. In professional use, refrigerators and freezers from Liebherr stand for maximum safety with intelligent features and exceptional quality.