Make It Shine - Episode 6: Promoting Business and Products on TikTok [Podcast by Celebian]

Ready to take the next step and harness the power of TikTok for your business? Join us in this episode as we dive deep into everything you need to know about promoting your business and products on the platform. From setting up your business account, understanding TikTok’s appeal and cracking its algorithm, to leveraging different ad formats and partnerships, we’ve got the ultimate guide to help your business thrive on the world’s fastest-growing social media platform.
Whether you’re a small business owner, starting out a brand, or a seasoned marketer, this episode is packed with insights that will elevate your promotional game and help you connect with millions of potential customers.
⏰ Time stamps:
00:05 - Intro
00:49 - Why use TikTok for your business?
04:03 - Setting up a TikTok business account
07:00 - Understanding TikTok’s algorithm
11:12 - Creating polished product TikTok videos
13:11 - Promotional content ideas
15:19 - TikTok’s Promote feature
17:10 - In-Feed Ads
18:31 - Branded Hashtag Challenges
20:13 - Branded Effects
21:48 - TopView Ads
23:12 - Spark Ads
24:34 - Influencer Partnerships
26:50 - Sponsored Content
28:17 - TikTok Shopping and Live Shopping
30:13 - Buying TikTok Views, Likes, and Followers
32:41 - Promoting niche products and services
33:25 - Outro
📕 Episode and articles mentioned in this episode:
Forbes.com: Top Social Media Statistics And Trends of 2024
www.forbes.com...
TikTok Business Help Center: Set up TikTok Shop using TikTok Seller Center
ads.tiktok.com...
“Make It Shine” Podcast Episode 5: Storytelling on TikTok
open.spotify.c...
How To Promote Your Small Business On TikTok
celebian.com/b...
5 Best Ways To Promote Your Product On TikTok
celebian.com/b...
What To Know About TikTok’s New Promote Feature
celebian.com/b...
The Ultimate Guide To Creating A Product Campaign On TikTok
celebian.com/b...
9 Ways To Promote Your Wedding Business On TikTok
celebian.com/b...
3 Ways To Promote Your Sustainable Business On TikTok
celebian.com/b...
How To Promote Your Book On TikTok
celebian.com/b...
The Best Way To Promote Your Music with TikTok Marketing
celebian.com/b...
🚀 Celebian’s offerings:
TikTok Followers Packages: celebian.com/b...
TikTok Likes Packages: celebian.com/b...
TikTok Views Packages: celebian.com/b...
📌 Celebian links:
Website: celebian.com/
Socials: linktr.ee/cele...
Blog: celebian.com/blog