Mind Map, Frame by Frame BTS | Creative Agency | Motion Design + Animation 4K

Frame by Frame, a meticulously crafted 2D animated brand film by Framework Films brings our company values and proposition to life; To be a partner to clients, and agencies wrestling with the complexities of design strategy and specialty cinematic production. Through minimalist design and considered movement, the piece conveys a sense of precision and mechanical beauty. Taking clients on a journey, effortlessly navigating the complex, and utilizing a vast network of creative resources to ultimately create work with impact and visual media that resonates. ( • Frame by Frame | Creat... )
This project began with a full creative audit of existing credentials and proposal documents, distilling our company values and brand proposition into key pillars, which informed our development strategy of the script and intended visual design.
Following a period of collaborative ideation with our team, we created a rough storyboard, a handful of style frames, and moodboard references for the team to align on creative goals and outcomes. Here are some of our early design explorations for this 2D animated brand asset, showing our Mind Map from Behind the Scenes.

[@FocalCollective]

Beautiful design exploration, those annotated style frames at the beginning were well thought out

[@FrameworkFilms]

Glad you enjoyed this BTS compilation from our storyboarding process

[@evansheble]

love the geometry!!

[@FrameworkFilms]

Thanks Evan!

[@drewfolgmann7993]

Dope!

[@FrameworkFilms]

Thank you!

[@jonnydon8508]

Now those are some sexy lines…

[@FrameworkFilms]

Thanks!