3 ways the brain creates meaning | Tom Wujec
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- čas přidán 6. 07. 2009
- www.ted.com Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at www.ted.com/index.php/talks/top10 - Věda a technologie
The same kind of processing is also going on in auditory cortex as well, there are even ventral and dorsal streams (for sound identification and localization, respectively).
Merci à Philippe Boukobza pour ce partage
this is very similar to the mnemosyne application available for GNU/Linux Ubuntu. They're like little flash cards that you create for yourself with questions and answers, and the system will ask them to you over time and you rate how well you recalled the info.
Stuff that you didn't do well on will come up more often for you. It's similar to what he described because each image represented a packed set of TED Talk information. If you've seen the talks already you can imagine the boost you get.
1. visualization.
2. Interaction.
3. Persistance.
Just great!
Pictures have always been use to comunicate. people living in tribes drew in sand. Tradesmen draw to comunicate, if the subject is more complicated than can be communicated with sound. Scientists draw plans of there ideas for comunication. Arcitects draw ideas as plans for a building.Magazines use pictures to better comunicate there stories.
Very powerful lecture! I'd like to point out that this resonants with the Buddhist notion of the 5 aggregates which is form, feeling, perception, formation, consciousness. This idea was formulated 2500 years ago, believe it or not.
For those who are interested, the AHA moments are described and explained in Bricks to Babel of Arthur Koestler
Visual/animated aides (or any multimedia) are extremely useful in making people realize things quickly and easily. Don't you think that If the education system made use of these techniques school would be a snap for way more people and something might actually get done in class? (contrary to most of my lifetime's school experience which was interminable and highly unstimulating)
With sound, feel, emotion.
Dear @TEDtalksDirector, why are there no captions to any of TED videos in English? I followed the link for subtitles and there are many languages available, all except English. Luckily, I speak 3 languages, so maybe I can watch some of those videos. But I'm hard of hearing and would love to see you provide captions for these presentations. Is it a problem with CZcams? Is there another site I could watch these lectures with captions? Thank you for your time.
People, being blind does not affect what the speaker spoke of. It only removes the beginning process of the eyes detecting something, the neurons in the visual cortex are still activated which in turn activate the two streams he talked about and the limbic system.
Autodesk rules! I melt into autocad when I design...I'ts such a great tool!
correct!
very interesting
@Dymdez vision is just one of our means to perceive the world around and probably the most used, the easiest to use and most efficient one.
Palestra disponível em português.
Tradutor colaborador do TED.
Belúcio Haibara
Does it contain recalcident and/or calcium sodium-phosphosilicate?
What is the sweetener used? Stevia, Lua han guo, Potassium asulfame, xylitol, etc?
Any present enzymes? Lactoperodase, glucose oxidase, etc?
What types of meanings do they create? And how do those meanings compare and contrast to sighted people?
I recently realized that there seems to be a better way to formulate English sentences in order to convey information and meaning more efficiently.
cool...
Because the visual system also works with memory and and other systems in the brain. Blind people still use their visual systems to visualise space shape and meaning. They can use their visual systems to create space and shape awareness from touch. If you were not able to do this without sight, you would not be able to recall scenes places or objects by their appearance - nor would you be able to dream visually.
well even people with sight could benefit from a well designed interface that works well without giving visual feedback (primarily sound)... for applications where vision is needed elsewhere, like driving.
I wonder how the blind create meaning. WE need to further develop sound and touch interfaces (that can function just as effectively or more effectively than ones that incorporate visual media). Now, that's a real challenge.
he's talking about meaning in pictures.
sense of sound can discern hard and soft. sense of smell can trigger color. I think there is only one sense organ. we have at this time 5 ways to use it. I can't wait for infared eyesight. can you imagine actually being able to see the light on your remote control blinking instead of using your cell phone or digital camera to see it like the tv does. what else in the world lights up but cant be seen with our barely evolved eyes. magnets and batteries glow with a blinding white light of potential
I don't think it's right or wrong, just another tool in a toolkit.
I don't feel the application is global or 'universal' as was suggested, but it does have it's place.
4 stars :p
What about the blind?
That's not necessarily true... or, at least, it doesn't follow the way that you present it. mental images are recreations of things you've seen before. So, if they have never seen, then they have nothing to start with... It's like trying to imagine a new base color
at 1:25 He says the process of creating meaning... and I quote.. "begins with the eyes" lol
The first part of your response is definitely spot-on though, now that I think of it.
Awesome video,
Interesting. :)
First
his talk is based completely on the sighted,
Author and multi-book editor, Autodesk Fellow, Singularity University Adjunct Professor and Speaker Tom Wujec talks about the 3 areas of the brain that help us understand words, feelings and connections.
In the speaker's view, understanding the process of assimilating ideas generates familiarity with the theme and engagement so that professionals can collaborate more spontaneously and leverage talents, ideas, businesses and behaviors.
Hugs.
sound maps
3 ways brain creates meaning.. looking, looking and looking. What about sounds, and smells and physical touch, even taste.
care to share?
Suppar
2 stars.
Yeah, just forget every other freaking sense. Vision is most of our strongest sense, but still... damn.
Don't you mean "phase?"
Interesting, but I wonder the speaker believes the brain's processing begin with the eyes? Couldn't it begin with auditory or other stimuli?
yeah.. that's the first fase in the modern world which robots and machins are superior
Yeah, ease back on the bong hits.
hmm, ok...
how could u miss something u never had? :S
Tell that to this guy Jim that lives down the road...
btw if youre being serious thats so sad lol
Neuroscience and/or neurology isn't exactly his field of expertise. He's an "information designer" whatever that is.
and a cane
"we make meaning by seeing." this generalization is beyond stretched.
his conclusion is circular. This video should be retitled: How the brain creates vision from visual stimuli. He focuses ONLY on how the visual system makes meaning, then goes on to conclude that "we make meaning by seeing." Also, his conclusions/'lessons' have nothing to do with the brain facts he spits out early on.
This is design. No science here. Don't get confused people.
Are you serious? Blind people obviously have broken eyes, not brains. Those parts of the brain must just rely on the other senses to make meaning,
How come blind people can create meaning then?
How the hell did this become an evolution discussion? :S Anyway, as far as this video goes... meh. It's really quite bizarre that they had to do research to find out that visualizations and interaction are pleasing. I mean... duh.
those sketches suck.... really poor quality illustration
You're thinking too small.
You should also try to see if gum is actually good for your teeth. Bump up your budget to $10,000,000.
I just want you to know that you are wrong, and you should never give this presentation again