Online Marketing: Can advertising reduce consumption? | Maike Gossen

Marketing and advertising are intended to increase consumption and can be used in an even more targeted way due to digital technologies. Can marketing also be used to buy less? In the video, Maike Gossen explains what digital marketing looks like that consistently aims at sustainability and thus also at reducing consumption.
You can find more videos from our research project here:
www.sustainabl...
About the project:
This video is from the project "Digitalisation and sustainability". We’re a team of young scientists who critically examine digitalization from the perspective of different disciplines. We investigate the potentials but also the risks of digital technologies for the urgently needed sustainability transformation of the economy and society. Our project is a cooperation between the Technische Universität Berlin (TU Berlin) and the Institute for Ecological Economy Research (IÖW).
We are:
Prof. Dr. Tilman Santarius, Technical University of Berlin
Dr. Steffen Lange, Institute for Ecological Economy Research
Friederike Rohde, Institute for Ecological Economy Research
Dr. Maike Gossen, Technical University of Berlin
Dr. Vivian Frick, Institute for Ecological Economy Research
Johanna Pohl, Technical University of Berlin
The project "Digitalization & Sustainability" is funded by the Federal Ministry of Education and Research (Bundesministerium für Bildung und Forschung [BMBF] within the funding program "Junior research groups in Social-ecological research" (Nachwuchsgruppen in der Sozial-ökologischen Forschung).
More information about the project: www.sustainabl...
Thanks to Tilman Zens for the video production: www.tilmanzens...