ADOBE'S NEW Insane FIREFLY SHOCKS The Entire Industry! (FINALLY ANNOUNCED!)

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  • čas přidán 22. 03. 2023
  • Adobe Firefly is a new tool that lets creators generate high-quality content quickly and easily using natural language input. It supports various types of content and makes it simple to make changes and produce limitless variations on-brand. Firefly will be integrated into Adobe's leading tools and services, allowing users to incorporate generative AI into their workflows effortlessly.
    Will this destroy midjourney?
    Join the beta - firefly.adobe.com
  • Věda a technologie

Komentáře • 794

  • @denniskoore
    @denniskoore Před rokem +444

    As a graphic designer i cant help but to find this very awesome. I know most people are unsure if they're gonna lose their jobs or something, but i try to accept that AI it's already part of this new era and it isn't going away. So i'm trying to find ways to use it to improve my work to new levels and with less time spent. i think it's a better perspective to look from.

    • @MIchaelSybi
      @MIchaelSybi Před rokem +10

      You are right. There might be new jobs, just different ones. And we might output 10 times more work.
      The question is, does the world need that much?
      We might come to creation of new worlds, where more output is needed, or the quality bar will skyrocket due to new possibilities. We might create so much more complex graphics for some genres.
      Simple tasks, such as a single booklet, a single model or illustration, won't be created by artists anymore. Or for very little, so it won't make sense pursuing for serious designers.
      It's difficult to predict, as it's evolving too fast for the moment.

    • @julianfajaws
      @julianfajaws Před rokem

      well said

    • @_l3m35_
      @_l3m35_ Před rokem

      Exactly. It's already time to figure out how to use it and not how to destroy it.

    • @DNTCreativeMedia
      @DNTCreativeMedia Před rokem +1

      I mean, this is just for graphic creation, maybe some font building. As a graphic designer, you will probably have a ton of work using AI to create media for clients way faster than they could have ever imagined. I bet you're going to be okay.

    • @Cilloux972
      @Cilloux972 Před rokem +2

      Tools will always be tools, but creation is a human skill.

  • @thebeardedseeker5633
    @thebeardedseeker5633 Před rokem +426

    Before people go all doom and gloom. I began my graphic design career just as computers took over the field. To the generation of designers that came before, the way their field was changing was probably the end of the line for many of them; but it opened the floodgates for a new army of designers to arise, for good or ill. Now, almost 30 years into my career, a new paradigm shift is emerging, on par with the shift from analogue to digital design. I will either learn how to keep up, or I'll be left behind. That goes for everyone already at least 10 years their design careers. The future is here ... again.

    • @_medeio
      @_medeio Před rokem +6

      Well put

    • @rufdymond
      @rufdymond Před rokem +6

      My view exactly - I absolutely love this explosion of new AI tools. Im already using many of them and for me, it just makes me far more productive.

    • @martyvictor363
      @martyvictor363 Před rokem

      Same here, 100% agree

    • @therainbringerponcho
      @therainbringerponcho Před rokem +34

      yes, the difference here is that this make designing in a good level reachable for absolutly anyone. That basically means that incomes will decrease exponentially. No one is going to want to pay someone qualified and experienced if anyone with a software can do the job alright.

    • @efrainromero3959
      @efrainromero3959 Před rokem +12

      I droped Graphic Design during the pandemic. Now I´m more focused on Customer Service overseas since I´m bilingual. Art I do is just for me, not posting on social anymore. Art and design in a commercial sense for creators are more than dead.

  • @HippieP629
    @HippieP629 Před rokem +187

    One hand - Absolutely incredible. The other hand - This is exponentially dumbing down the industry. We're going (hopefully not) to see more and more people simply expecting ai to create for them. I think we're sacrificing artistic skills for convenience.

    • @PuneetChhikara
      @PuneetChhikara Před rokem +30

      Just like we sacrificed survival and hunting skills for art.

    • @robertpace4913
      @robertpace4913 Před rokem +3

      10000% agree. Just like Canva designers, now we will have AI designers.

    • @jozsefk9
      @jozsefk9 Před rokem +8

      Well, from other side, there are people with good ideas and imagination but with lack of creativity. AI could be helpful for them.

    • @robertpace4913
      @robertpace4913 Před rokem +16

      @@jozsefk9 They shouldn't be designers, and I have no respect for that. I've been a designer for 25 years, a director for 10 of those years, I would NEVER hire a designer that couldn't execute my instructions without an AI crutch. AI today is glorified stock, and that is how we use it. AI as a replacement for hard earned skill, let it never be.

    • @jozsefk9
      @jozsefk9 Před rokem +5

      @@robertpace4913 I didn't mean to say they should be designers. What I wanted to say is that they could get the artwork without the designer.

  • @DarkandTwisted
    @DarkandTwisted Před rokem +30

    I'd like to see Adobe add an AI feature for lipsyncing in Adobe Animate since that is the most tedious part of being an animator. Amazing things Adobe is doing with AI though. I can't wait to use Firefly when it comes out.😍

    • @harrykurakula6390
      @harrykurakula6390 Před rokem +2

      Isn't Auto lip sync already available in Adobe Character Animator

    • @enriquetejeda6935
      @enriquetejeda6935 Před rokem

      ​@@harrykurakula6390 Yes, but programs can always acquire improvements and with IA's can make better works 😄

    • @Go-Figures
      @Go-Figures Před rokem +2

      @@harrykurakula6390 It is available in character animator, but from my experience you always have to re-tweak it, which can be time consuming.

  • @RJ-Isaac-TSOML
    @RJ-Isaac-TSOML Před rokem +5

    2018 John goes to art school to be a graphic designer.
    2020 John loses a semester (or 2) due to Covid
    2023 John graduates with a a degree in graphic design.
    Poor John

    • @MIchaelSybi
      @MIchaelSybi Před rokem

      We also have war to the bulk

    • @cloudshifter
      @cloudshifter Před rokem

      2030: John gets a job like every other motion designer despite AIs existance.

  • @johnchedsey1306
    @johnchedsey1306 Před rokem +9

    I've played around a bit with Midjourney and mage space, but it's more fun to throw curveball prompts at it to see what shenanigans come than anything else. What appeals about Firefly (and I'm hoping Adobe grants me access the beta soon) is the "do not share" feature and hopefully a great solution to blending two or more images together. I'm a photographer and there's been so many times I've wanted to combine and reimagine several images into something new. It's an exciting creative prospect for me.

  • @user-ht2qs1oq3l
    @user-ht2qs1oq3l Před rokem +9

    I am a graphic designer, illustrator, musician, and a teacher and I must say that this is a fantastic tool! Absolutely fabulous! And it´s also hilarious that a lot of people think the castle image at 10:00 is a good picture. So, as long as those people exist, the future will still need creative people who knows quality design. It´s nice to see that humans dont need to practice or learn or challenge their brains anymore in this area as well.

    • @teka5509
      @teka5509 Před rokem

      Enjoy that "future" while you can, AI will just keep getting better and better.

    • @gps9715
      @gps9715 Před rokem

      @@teka5509 It's also very telling the OP is making fun of what people like. They obviously have not noticed the anti elitist sentiment erupting in the entire world. I'm glad AI will get rid of this kind of person's thinking.

    • @user-ht2qs1oq3l
      @user-ht2qs1oq3l Před rokem

      @@teka5509 Yes, you´re right about that, it will improve and develop. Maybe I´m just afraid that new technology will stand in our way of being curious and learning stuff. (That´s just the teacher in me speaking)

  • @NomanJohan
    @NomanJohan Před rokem +18

    Bing and Adobe hitting hard. The AI is moving at alarmingly fast rate.

  • @trylikeafool
    @trylikeafool Před rokem +38

    The thing I’m most excited about with AI is the idea of a CUI (conversational user interface) that replaces the GUI. Instead of having to take weeks and months to learn software, or even programming, you can naturally tell the AI what you want to do and it will do it. I can’t wait until the full operating system is like that. Right now it’s mentally taxing having to navigate a GUI and think about what the next step is in whatever you’re doing. Clicking through icons and menus wastes time. Also, think of older people who aren’t as computer savvy - if they can interact with technology without having to know how to use it, it will be a much less frustrating experience for them.

    • @MIchaelSybi
      @MIchaelSybi Před rokem +4

      Correct. So the creation process will be like:
      Launch 3ds max
      Create me a box
      Ok, make it a table
      No, the round one
      Now add more horizontal concave details
      Search for similar refs
      Add fillets
      No, smaller ones
      More defined
      Make legs 1/4 taller
      The question is, any kid will be able to make it. What would be a specialist, if it can interpret it so easily? No technical barrier - floods of users, penny salaries

    • @williammontalvo5242
      @williammontalvo5242 Před rokem +1

      @@MIchaelSybi Correct

    • @deldridg
      @deldridg Před rokem +1

      That's called being an expert. Perhaps we won't need "experts" in the future. Time to take up hairdressing. You can't AI a haircut (yet). 🙂

  • @soumil
    @soumil Před rokem +153

    Creative people just need to adopt early on with digital tools. Creativity never dies.

    • @3dvfxprofessor
      @3dvfxprofessor Před rokem +6

      There are some threats and copyright infringement at a large scale that must be clarified. But I agree. AIdapt or dAI!

    • @niKolasBedoya
      @niKolasBedoya Před rokem +1

      Well said...creativity is adaptability exercised

    • @tikkivolta2854
      @tikkivolta2854 Před rokem +4

      the tricky task here is to "imagine" an entity (A.I.) that will be so unimaginably superior to us at a certain point that we cannot, by any means, be more creative than that. it's like an ant trying to understand quantum physics.

    • @tomtom1441
      @tomtom1441 Před rokem +9

      creativity is the process.....and the process will be wiped out

    • @MaxHeadshroom1
      @MaxHeadshroom1 Před rokem +1

      You need to know the difference between a tool and a replacement....it's gonna become clear though.

  • @jiunyen5586
    @jiunyen5586 Před rokem +37

    To all the creatives out there (from a non-creative), there's always someone who can use a tool better than others. Same in Midjouney, my prompts always resulted in stickman equivalent to others who have been messing with it much longer. None of the companies I've worked for will ever ask my teams (IT stuff) to divert attention and create graphics for stakeholders - because we'll all be too busy coding like 10x with our version of AI assists (likely every other departments as well) See you all at work!

    • @Pneumanon
      @Pneumanon Před rokem +4

      Sure, but the market for professional creatives will shrink dramatically as one person can now do what 10, 20 or 100 people could do before in the same time. In other words, a lot of people who currently make their living creating visual media will struggle to survive.

    • @thomaslevine405
      @thomaslevine405 Před rokem +1

      @@Pneumanon It's been sliding the wrong way since the digital camera made photography easy compared to film. Along with stock and easier photo editing software, hardware. A perfect storm.

    • @seanmartvt09
      @seanmartvt09 Před rokem +1

      Wow they’re 4 weeks ahead of you. Writing prompts is not a skill that requires 10000 hours. It requires like 100 hours.

    • @Pneumanon
      @Pneumanon Před rokem +1

      @@thomaslevine405 But people will always want photos shot on film and developed by humans right?? Sarcasm obviously.

  • @ellenripley4837
    @ellenripley4837 Před rokem +5

    the brush feature, the outpainting and the vector feature are suuuuper useful.

  • @acestudioBr
    @acestudioBr Před rokem +73

    In my opinion, all this movement in bringing AI to creative field, at the first sight is an exciting news. But my first concern is that new tool can push to down the value of the digital art.

    • @chucktailord1235
      @chucktailord1235 Před rokem +8

      In the end, we are all limited by our creativity. And I for one am happy to see this could possibly open the door for people like my brother, who has a creative mind but lack the skillset to put what is in their head on paper.

    • @MIchaelSybi
      @MIchaelSybi Před rokem +3

      From one point yes. But I hate mow much time some tasks take in art. We will produce more and much better, that's for sure. Creativity will mean a different thing. We will learn much quicker in art, and become better artists. What would take decades, might take years.

    • @SweetChariotOfFire
      @SweetChariotOfFire Před rokem +3

      No way the first iterations of anything discovered on this is ready to come across a clients desk. A human will still need to work and fine tune the clunkiness that the AI shoots out. This won’t be the final solution.

    • @anngocch
      @anngocch Před rokem

      Just like craftmanship was replaced by factory in the past, anything will revolve to solve problems faster

    • @acestudioBr
      @acestudioBr Před rokem

      @@Ezee682 Sorry, but I can't understand your point. Since creativity is a set of things. The better the perception of an artist in searching good references, the better he can boost his creativity. But it's personal. Democratization by A.I. will turn the art a freeze thing. This will flatten the artwork generated by A.I. Will make everything look the same. I don't know if you're noticing it, but it's already like that, the mood, the light, in short, the style is the same: dark, cold and lifeless. In my opinion of course.

  • @snaphaan5049
    @snaphaan5049 Před rokem +144

    As a designer this is the most dystopian s#!t I've seen in ages. It's gonna get pretty rough over the next decade as creative people start falling by the wayside. I have a sneeky feeling that the democratization of this tech isn't gonna help creative people but rather empower a select few who can wither the current storm. Most like big creative companies who will start churning out designs and creative work at high quality and breakneck speed. Survival of the fittest I guess.

    • @xxw379k
      @xxw379k Před rokem +4

      It's crazy.

    • @HippieP629
      @HippieP629 Před rokem +12

      Yea. I'm both enamored and saddened. The race to the bottom to make image "creation" unbelievably easy imo will have compounding ramifications way past today's "ohh ahh sexy!" factor

    • @azarelthecreator7098
      @azarelthecreator7098 Před rokem

      This is all the beginning of skynet and the matrix in real life. Those movies were based on things that were actively being developed. It will only be a matter of months to years at this rate before reality cant be distinguished from ai generated. Every sci fi movie released until this point was pushed off as just that, sci fi and ALL of that technology exists today and is now slowly being conditioned into the lives of people slow enough that they will never consider the dangers of where the people with the track record of weaponizing technology known as modern day humans will take all this tech.

    • @prepculture
      @prepculture Před rokem +4

      It was trending toward this since the digital era began. Photoshop with a barrier to entry for a lot of fine artist. They never made the switch. A lot of traditional artist lost their jobs to digital. The same thing is going to happen here if you can’t adapt.

    • @KresimirJelusic
      @KresimirJelusic Před rokem +7

      maybe the low end shitty designs will be handed over to AI.. leaving the "fine artists" doing actually challenging work.. well I'd like to think that..
      really, I'm actually tired of people hiring me for shitty samey samey jobs that are high level for a noob, but pretty boring to a pro, like it's still work I can do.. like once you reach a high level, it's work, you can do it, but it's no challenging any more..
      I'd hope this challenging part might be in more demand.. or maybe the people who actually survive the AI art apocalypse will reap some reward in some new unconcievable way..
      all noobs will switch to AI leaving laggard "traditional" digital artists in deman..
      .. in a way like photographs took over portrait paintings - now every one can have a photo of them, instead of hiring a guy - and you get billions of shitty selfies.. but to get a good photo you still have to know how to photoshop, edit, know what lighting works etc.. AI can do it for you, but again, maybe some new level of this version will be required by the actual professionals..
      Maybe you'll be able to deliver projects on time without sweatiing over the deadline.. the part that makes the creative job a shitty job anyway.. dealing with deadlines and impossible clients.. I'm going to be optimistic..

  • @theblvkswan
    @theblvkswan Před rokem +21

    Even though AI has the ability to do a lot of things we do as designers, they can’t take our creative ideas and direction and that’s where I feel we can’t be replaced. You have to have the idea in order to request it

    • @pieceoflintifoundonthefloo554
      @pieceoflintifoundonthefloo554 Před rokem +2

      cope

    • @skulkauk
      @skulkauk Před rokem +3

      Agreed but as a graphic designer why wouldn't you use this to your advantage you can train the AI to know your exact art style and then when it's been fed enough data you can then tell it whatever you want and it will do it for you? You want to take it in a new direction then create something in that direction, get the AI to learn it and then go from there. I personally find this to be amazing also because I'm lazy and if AI can create my style of something then I see that as an absolute win.

    • @theblvkswan
      @theblvkswan Před rokem

      @@skulkauk I agree we can use AI to help us with our own creative ideas and bring them to life!

    • @theblvkswan
      @theblvkswan Před rokem

      @@skulkauk Ultimately what I’m saying is not everyone will be able to think of the creative idea to even look it up in AI, so they need our creative minds lol

    • @skulkauk
      @skulkauk Před rokem +2

      @@theblvkswan That is very true, for the average consumer they'll be stuck..basically but for graphic artists already. This is a gold mine! Plus considering how much Adobe Creative Suite is per month I doubt the average consumer would pay into it unless they're actually serious about it.

  • @godwinfrance2156
    @godwinfrance2156 Před rokem

    Great content
    Question: what app d you use for your screen recording?
    Thanks

  • @D2PG
    @D2PG Před rokem +8

    Thank you for your hard work in making this video. There are more and more new products on the graphics market these days and keeping track of their speed is quite difficult. I hope humanity can enjoy a new round of development and be inspired by new technologies to please the world with new fantasies.

  • @ThinkerThunker
    @ThinkerThunker Před rokem +4

    This is amazing. But the AI images generated vs what trained artists create is like the difference between fast food and fine dining. You get what you pay for.

  • @simeonhendrix
    @simeonhendrix Před rokem +2

    For every one saying this is the end of art… Perhaps the same was thought of those who used an old school printing press with block letters to make books, when photoshop and InDesign came along… or when cameras were invented and previously the only option was to paint or draw.
    EVERY child is an artist. Life will evolve, technology will evolve. Learn, adapt. Or get left behind. Choose.

  • @brianegendorf2023
    @brianegendorf2023 Před rokem

    Just because I like to be sure of what I am hearing..when it enhances resolution, does it actually upscale to a higher resolution? Or does just do a really good job of sharpening up what is that at the current resolution? Does this work on videos too?

  • @jwcatada
    @jwcatada Před rokem +10

    Canva also released Text-to-image with the same functions yesterday, pretty cool too. But I think Firefly is more advanced, can't wait to try

    • @TheAiGrid
      @TheAiGrid  Před rokem

      I know i think canvas is so basic.

  • @eyesonmirages
    @eyesonmirages Před rokem +12

    Using this new program looks so easy and smooth. I am concerned if this gonna makes us very lazy and reduce our creativity for not solving complex problems. With prompt generators it was already quite easy but here you are constantly suggested what you can do next. I think artists have to be challenged in order for them reach higher creativity.

  • @moneyychaserr123
    @moneyychaserr123 Před rokem

    good video! I really like your videos. I have a question: what tool do you use to edit your videos? What program do you use for this? or anyone else who knows? much appreciated

  • @aipresenting
    @aipresenting Před rokem

    Great news! Thanks for sharing!

  • @visual_chris
    @visual_chris Před rokem +3

    I think vectors/software elements and png with transparent backgrounds are the most insane changes here

  • @PhillipYarish
    @PhillipYarish Před rokem +2

    Best explainer for firefly yet! Thanks.

  • @jaycooper5338
    @jaycooper5338 Před rokem +1

    CANNOT wait to use this for my design work!

    • @ifmbm332b
      @ifmbm332b Před rokem

      The clients that won't need to hire you (or the rest of us) anymore are saying exactly the same thing.

  • @MindFloodMedia
    @MindFloodMedia Před rokem

    How long did it take to get access? Just requested to join the beta, excited to try some of this out!

  • @delightinyou125
    @delightinyou125 Před rokem

    Thanks for your video! does Friefly does Image upscaling as well or there's other service that does it?? It'll be nice to know. Thank you!

    • @TheAiGrid
      @TheAiGrid  Před rokem +1

      Yes it does image scaling also

  • @1murkeybadmayn
    @1murkeybadmayn Před rokem +2

    I think what would really change the game is when you can give an AI like Firefly an image i.e. image (including 2D art) and you describe what you want the image to do and the AI generates a series of images doing it. So basically a bunch of images that become like a few secs clip using your input image. If the consistency between images is kept, that would obliterate other AIs of the type so fast!

  • @dr5multimedia
    @dr5multimedia Před rokem

    Question! If I want to create a futuristic 30 page comic book from a script that I've written. Could that be possible with Adobe Firefly? It's been many years that I have tried to find an artist that can draw in parallel to my visions ! Eventually turn the comic book in 3D for VR! Thank you in advance for taking the time to reply!

  • @kapamaximoff
    @kapamaximoff Před rokem +9

    I'm sure that the industry is really shocked with Adobe. This is a dream come true!

    • @TheAIToolsmith
      @TheAIToolsmith Před rokem

      Yeah it's crazy! Photoshop decided to include Firefly in its set of tools - just made a video about it on my channel if you wanna see

  • @JoDawnNZ
    @JoDawnNZ Před rokem

    looking forward to using this!

  • @AroundMangaloreChannel

    Looks great. Wonder when this will be available

  • @TheLoyalSpirit
    @TheLoyalSpirit Před rokem +3

    At first, I thought Ai was a bad idea. After trying out the Ai text generator, I think it will be a great tool to use. My only concern is copyright issues.

  • @KristensEpicAdventures
    @KristensEpicAdventures Před rokem +5

    Has Adobe said if access to this will be an increase in monthly subscription fees? Or included in Creative Suite? Would love to use this but can't afford much more than what I'm already paying...

  • @Fredrik-iz4ou
    @Fredrik-iz4ou Před rokem

    "Those details" aren't there in the lo-res image. They are added from information collected by the machine learning software.

  • @coolworx
    @coolworx Před rokem +1

    As a hobbyist programmer, I am completely blown away by the quality of code at the drop of a hat that can be generated by AI.
    Recently, I had ChatGPT spin up a DENO based web server with a REST API route using NeDB as my file-based data store.
    I had to tweak two lines of code, and then it worked like a charm - and those two lines would have probably not needed editing if the slack jawed human who posed the task had been more exacting in his specs.
    Now this isn't code I couldn't have written myself.. but it would have taken me a few hours, and more than a few console.logs.
    If I wasn't old, and almost dead, I'd be scared shytless as a creator.

  • @SidSparnos_AIEnthusiast
    @SidSparnos_AIEnthusiast Před rokem +18

    Clock strikes 12 ,shocks the entire industry

  • @lizleonard6324
    @lizleonard6324 Před rokem +5

    I have been a designer and illustrator for 25 years and I can tell you this is awesome!!!!!! The time save alone - plus the ability to create within already created images. WOW.

    • @ifmbm332b
      @ifmbm332b Před rokem +4

      Long story short, companies won't have to hire you any more. Enjoy your early retirement.

    • @velimirlazarevic8871
      @velimirlazarevic8871 Před rokem

      Great tool right? Are you going to take 10x work and destroy the possibility for the junior designers to get hired anywhere (I'm not Junior btw, have 15+ years of experience)? Think deeper and further!

    • @lizleonard6324
      @lizleonard6324 Před rokem +1

      Not true. Companies will still hire you. Everything evolves. This is a tool and not the end result. Everything grows, and everything changes. Learn to change, and new opportunities will arise. Who knows what will come from it. It's here no matter your feelings. So get up and get creative.

  • @EEZYEEEE
    @EEZYEEEE Před rokem +9

    If Adobe can integrate this with Photoshop, it would destroy any other photo manipulation and editing software out there.

    • @JBMetalProductions
      @JBMetalProductions Před rokem +3

      Its basically a better photoshop.

    • @yilmaz.design
      @yilmaz.design Před rokem

      @@JBMetalProductions its far more than just basic

    • @TheBigBlueMarble
      @TheBigBlueMarble Před rokem +2

      That integration has already been done, it just hasn't been released to the public yet.

    • @AlexanderWebb
      @AlexanderWebb Před rokem

      Speaking as an Affinity Studio user for some years now; as long as Abobe continue their monthly subscription payment model and always-on background process-checkers: no thanks

    • @JBMetalProductions
      @JBMetalProductions Před rokem

      as long as adobe has free torrents of this shit then I am always on board bro ez LMAOOOOOOO

  • @JanineMKartist
    @JanineMKartist Před rokem +14

    Problem is these tools can be used to falsely incriminate people by putting people in places and situations they never were.

    • @chinwevivianaliyu
      @chinwevivianaliyu Před rokem +1

      There would have to be some sort of ‘turn it in ‘ tool. Similar to famous plagiarism tools out there, we need to have a tool that can help distinguish between an AI generated image or text, and a human generated one. Or something ……

    • @badam1814
      @badam1814 Před rokem

      Sounds like a business to get into. Image/video validator. If you can prove in court or on TV how the image was produced, you have a job that probably pays alot.

    • @cloudshifter
      @cloudshifter Před rokem

      Every possible tool can become even lethal. You can draw or you can kill someone with a pen. You can use a program for art or use it for mis information propaganda and manipulate the masses.

  • @d.boy2020
    @d.boy2020 Před rokem

    Amazing video you got my subscription ❤️

  • @capnpooter
    @capnpooter Před rokem

    So what is the secret to getting the invite from adobe to try it out? I have requested it a couple times through their site but still nothing..

  • @williamwu469
    @williamwu469 Před rokem

    is it an add-on to Photoshop or a complete new software?

  • @asanbetimothydammy5450

    Good job, the info is very useful. please more information on how to download and install.

  • @scottgriz
    @scottgriz Před rokem

    How long did it take for your request to be accepted?

  • @min-k2689
    @min-k2689 Před rokem +25

    The upcoming era will be advantageous for people who can describe things very clearly and to the point. Even you lack the artistic skills, the more you describe and provide information, they will get their art piece.

    • @abhi9029
      @abhi9029 Před rokem +2

      Yes, Prompt engineering.

    • @MIchaelSybi
      @MIchaelSybi Před rokem +1

      It means a better idea generation, rather than just a visual ides generation.
      Before you could use just words to describe, but now you can have so much more tools.

    • @bosss51
      @bosss51 Před rokem

      @@abhi9029 chatGPT ist the best prompt engineer! just tell him what you need and it creates awesome prompts...

    • @nravis1
      @nravis1 Před rokem

      Very soon you will have embedded chips in brain, so all you need to do is visualise and you have it !

    • @seanmartvt09
      @seanmartvt09 Před rokem +3

      Writing prompt is not ‘engineering’ - even the most basic sentence can produce an attractive result. Inventing a fake skill and making it seem hard is just a cope for a sad truth. This will make you nothing more than a cheap replaceable prompt generator.
      This is bad news, it’s going to kill millions of jobs and there’s no getting around that.

  • @paulklem9249
    @paulklem9249 Před rokem +6

    I’m an artist/ designer and this save a lot of time. I don’t think this will threaten my career as much as the pharmacist (s) at my local Wegman’s.

  • @dipanjanmandal1771
    @dipanjanmandal1771 Před rokem +3

    most knowledgeable video sir
    keep delivering many videos, sir.

  • @OkieEkoWardoyo
    @OkieEkoWardoyo Před rokem +1

    Can we download it as .PSD and edit it later?

  • @josephpaulfarrugia8339
    @josephpaulfarrugia8339 Před rokem +10

    As a 28 year experienced graphic artist... Can you truly take satisfaction with something like this??!!.. I tried mid journey and I found amusement but no personal satisfaction in it... I didn't do it, I just wrote it... Anyone can be an "artist" with this kind of progress / regress

    • @_l3m35_
      @_l3m35_ Před rokem +1

      If you are an artist, you don't have to worry about other people's perception, satisfaction or if they are artists or not. It's pointless. Just keep doing your things.

    • @josephpaulfarrugia8339
      @josephpaulfarrugia8339 Před rokem

      @@_l3m35_ you're right..

    • @uniconschmid3397
      @uniconschmid3397 Před rokem +1

      @@_l3m35_ He's talking about taking pride in one's creation, which is what most artist love. In this AI generated work, talent is missing, so is the joy of knowing you created something.

    • @_l3m35_
      @_l3m35_ Před rokem

      @@uniconschmid3397 I think it's just a different kind of pride and a different set of skills to achieve the desired result. I've seen some very impressive things done in Midjourney and Stable Diffusion, and at the moment I'm not able to reproduce those results with my own prompts (unless I simply copy their prompts). There are so many configurations and possibilities that the most skilled/trained will get better results, so I don't see the "missing talent" - it's just different, like taking a photograph is different from drawing or painting.

    • @eileenhung3288
      @eileenhung3288 Před rokem +2

      Ok. So the artists will no long study their art skill but prompts. Is this art anymore?

  • @_dvyne
    @_dvyne Před rokem +2

    Let's get our shovels ready cause man power gigs will soon be the only remaining thing as digital gigs are gonna be eaten up by ai😅

  • @benjaminpastrana9662
    @benjaminpastrana9662 Před rokem

    App is part of Creative Suite or an independent app? price?

  • @alitawfik8517
    @alitawfik8517 Před rokem

    Will it be part of the Creative Cloud subscription?

  • @sanderdejong66
    @sanderdejong66 Před rokem

    I remember old tv shows where someone would say “Enhance this picture for me” and I thought, that’s stupid, it’s just impossible, you cannot make a clear picture from a fuzzy one. And here we are, in 2023, it is really happening.

  • @spl7224
    @spl7224 Před rokem

    Cannot get access to Firefly. Been weeks now since I requested access. Been using Creative Cloud for years.

  • @marcoechevarria4617
    @marcoechevarria4617 Před rokem +4

    There are going to be a lot of designers and illustrators out of a job in the coming years.

  • @areacode3816
    @areacode3816 Před rokem

    Will this be a subscription or one time purchase?

  • @AlfiTsinela
    @AlfiTsinela Před rokem

    Didn’t know what to expect and this blew my mind. I’m late to the game but not late to create so this was super informative.

  • @customswitchblade6924
    @customswitchblade6924 Před rokem +2

    This take fix it in post to a whole new level

  • @Talentaire
    @Talentaire Před rokem

    Thank you for this video !

  • @TB12710
    @TB12710 Před rokem

    I went to the site on my iPad, my experience was that it isn’t available to use right away, first I thought it was because it wasn’t compatible with the safari browser so I switched to google chrome and still I couldn’t get to the page that allows creation so I don’t know what the problem is, all in all I’d be interested in trying it out, I think I’d even buy it just for fun because I’m such a huge fan of art....imo I’d have fun just doodling on it.

  • @netweight170
    @netweight170 Před rokem +6

    I wonder if we hold the copyright ownership for the images generated by Adobe Firefly or similar software.

    • @TheBigBlueMarble
      @TheBigBlueMarble Před rokem

      The US Copyright Office has determined that AI generated images may not be copyrighted.

    • @netweight170
      @netweight170 Před rokem

      @@TheBigBlueMarble I wonder if Firefly will repeat the same image (identical image) everytime we type in the same instruction. Obviously my request to access the beta has not been accepted yet...

    • @TheBigBlueMarble
      @TheBigBlueMarble Před rokem

      @@netweight170 It would depend on whether the AI is self-training? If not, then most likely repeated prompts would get the same result until the AI was retrained. I have no idea how often they are retraining FireFly.

  • @sogood2bhappy2
    @sogood2bhappy2 Před rokem

    where did u get the thumbnail cyborg?

  • @eliasmora715
    @eliasmora715 Před rokem +1

    nice.... so cool to see Adobe is doing this

  • @johnrudy3523
    @johnrudy3523 Před rokem

    will this work with 360 degree images

  • @mikewall827
    @mikewall827 Před rokem

    Thanks, great video

  • @ledojaeger7474
    @ledojaeger7474 Před rokem

    This sort of stuff is both crazy amazing - but also makes me curious how the discourse on AI and Ethics will evolve in the near future

  • @koto9x
    @koto9x Před rokem +1

    what software are u using to record and draw over the video?

    • @WealthyWaysYouTube
      @WealthyWaysYouTube Před rokem

      I think he uses Canva for presnting the screenshots and screencaptures and for recording something like OBS. Draw over not sure exactly but can find few..
      Let's see what AIGrid says..

    • @TheAiGrid
      @TheAiGrid  Před rokem +2

      EpicPen!

  • @Tony211289
    @Tony211289 Před rokem

    Oh man. This is a new level for architectural renders.

  • @TheVRtist
    @TheVRtist Před rokem

    Wow... Simply amazing! Here comes the yearly subscription mark up 😓

  • @deldridg
    @deldridg Před rokem +2

    I just had drinks with the *Entire Industry* and let me tell you - they were SHOCKED!

  • @meirduannee8266
    @meirduannee8266 Před rokem +11

    I thank God that when I got into graphic design I chose Adobe, cant imagine watching this video and being a Corel designer.

    • @grayfox4239
      @grayfox4239 Před rokem +1

      LOL Amen to that. 🤣

    • @darrellthompson4206
      @darrellthompson4206 Před rokem

      Horses for courses, learn everything. I think illustrator is an amazing tool with lots of bells and whistles, but I can still create most vector artworks in corelDRAW much quicker. Just too many menus and extra mouse clicks.

  • @bogdanproko2612
    @bogdanproko2612 Před rokem +2

    I am for progress but let's let artists be artists and computers be computers! They are so many other domains with repetitive tasks where AI can be useful. People say that this will not affect artists but I can't imagine an artist telling to a computer what to create and then choosing from the proposed options. What is a painter without his brush? What is a musician without his instrument? I don't know if I was very clear, but I think this is an important part of creation process. Maybe I am wrong but this is what I feel now about AI. It will slowly turn us into robots too.

    • @MIchaelSybi
      @MIchaelSybi Před rokem +1

      You judge by its current state. I think it will have lots of tweaking possibilities in the future.
      Overpainting it with sketching over, instantly getting results.
      Voice prompting for altering. "Change the lighting to s warmer one", "move camera 20 cm lower", simply dragging objects and so on.
      It will be very flexible. Way more than an artist would make manually.
      An artist would make those changes for minutes/hours/days.
      Still, someone knowing how to hold a pencil would have some advantage. But the question when it becomes insignificant. It might happen faster than we might expect. Or not.
      While I'm typing it, my mind refuses to believe it's not a weird dream. The same way war happened to my country.

  • @RichardSmith-cl8qh
    @RichardSmith-cl8qh Před rokem

    Yes, can not wait. I have the problem today with converting a jpg content into an functional substitute in vector - it is really a long, long process. I use Adobe and hope they add it in the Cloud system

  • @ohwhatworld5851
    @ohwhatworld5851 Před rokem

    It would be great if we could reference actual images along with text based prompts. So you could upload an image and then say 'Copy this models pose' or 'analyse and apply this photographs colour grading'

  • @femiairboy94
    @femiairboy94 Před rokem +2

    Social media “influencers“ are probably wetting themselves right now.

  • @atticus9845
    @atticus9845 Před rokem +1

    your title omg everything shocks the entire industry

  • @gavinholmes7768
    @gavinholmes7768 Před rokem +2

    Can not wait! Our careers may change drastically, but the creativity boost is going to be exhilirating.

    • @MIchaelSybi
      @MIchaelSybi Před rokem

      The question, will t be interesting if the demand decreases? You might think creativity is something irreplaceable, and those tools would just help to boost it. But at some point it will creep into the holy area of human level thinking and surpass it

    • @gavinholmes7768
      @gavinholmes7768 Před rokem

      @@MIchaelSybi New tools will always level the playing field. The people who learn the tool earlier will have an advantage until it levels out. I'm just seeing this based on my experience from using amazing digital tools over the past 30 years. Obviously, AI is a step or so above raytracing (for example), but when that came around it was a huge boost to creative output for people using it.

    • @MIchaelSybi
      @MIchaelSybi Před rokem +1

      @@gavinholmes7768 The problem it stepped in the creatve territory, so it's not just a new tool. It's a new digital worker

  • @AmbientAlcove
    @AmbientAlcove Před rokem +5

    Now that the AI has taken up some serious speed, the world will never go back to the way it was. I will be waiting for thought-to-image and dream-to-video generators.
    I think we will be able to generate simulations on the fly that contend with reality; sort of like AI generated VR experience, but a lot more advanced.

    • @djjaysmoke
      @djjaysmoke Před rokem

      😅😅😅😅😅😅 thought to image and dream to video you say??? You gonna wait loooooong bruh

    • @MIchaelSybi
      @MIchaelSybi Před rokem

      It's funny to think that our imagination is exactly that, just not as powerful.
      It's already happening, look at Nvidia presentation.
      We will see lots of strange content, and some will be exceptionally exhilarating/scary etc. We are entering digital absolutism.
      The problem there won't be any ceiling it stops. Wo se might not adapt ever.

  • @EbolaStew
    @EbolaStew Před rokem +2

    Most of the discussion here is very upbeat, even by creatives whose present skills are looking to be devalued or rendered completely obsolete. There is lots of precedence for disruptive technologies opening up new areas of vocation while extinguishing others (buggy whips to car manufacturers, etc.)
    However, it is not always good, is it? Think about architecture and building technology. Things have evolved to bring us cheaper materials, potentially faster building (though things like bureaucracy, unions, regulations, etc. slow things down nowadays), the ability to create much taller buildings. And yet, the passing away of the artisan-based systems have led to a world of buildings characterized by general ugliness. We cannot produce the kind of beauty in architecture that we once did. Much of that is a cultural shift more than a technology shift via Modernism and Post-Modernism but we don't even have the ability to do much of that anymore. The knowledge base has been lost to the extent that it is just not feasible to create buildings approaching that level of craftsmanship and beauty.
    The internet itself has opened so many possibilities and has indeed brought enormous good. And yet most of us feel that it, especially the social media aspect, has become a negative thing in our lives while at the same time depending upon it and genuinely needing it.
    This AI stuff scares me though. The speed with which it has come and the weakened culture into which it is being birthed troubles me. I hope I'm wrong, but the dislocation caused by this could be much bigger than any of us appreciate. I'm not sure we'll handle it well. We are not a confident, vibrant civilization any more.

  • @AT-gu8by
    @AT-gu8by Před rokem

    What’s the pricing?

  • @populous8232
    @populous8232 Před rokem

    Why is the shadows in the wrong place. @ 3:30. Looks like the sun is coming in from the right of the screen, but the lighthouse shows it from the left.

  • @cmdaltctr
    @cmdaltctr Před rokem +7

    I really hope this takes over midjourney. I still don't understand why they refused to make a web app, instead forcing us to type stupid prompts that does not make sense to many of us, and then use discord to generate it. Firefly was smart, and they simplify the process.

    • @eula1194
      @eula1194 Před rokem

      I also wish they would make things easier. But I think that's gonna be the natural flow of things. Once they get satisfied with it the next thing would probably be less resource intensive, less time consuming, streamlined process and more user friendlier

  • @kagenslookingglass
    @kagenslookingglass Před rokem

    Imagine when the goes full force into the movie making and not just pictures. Pro's and Con's but yet very cool.

  • @teabagNBG
    @teabagNBG Před rokem

    would love to try it but never got a answer

  • @animelover5093
    @animelover5093 Před rokem +5

    It seems that every time a new AI product is released, it's like ChatGPT is the first to come out, and then suddenly there's a burst of new products from all the big tech companies. 🤣🤔🤨

    • @Jivolt
      @Jivolt Před rokem +2

      ChatGPT wasn’t first.

  • @NETFREQtv
    @NETFREQtv Před rokem

    Let's Go!! This is epic.

  • @CrispSkimmer
    @CrispSkimmer Před rokem

    Cant wait, but no txt to vid?

  • @bazukamimi5721
    @bazukamimi5721 Před rokem

    Works with 3d?

  • @todaysreview3875
    @todaysreview3875 Před rokem

    Price??

  • @nativecoder
    @nativecoder Před rokem +13

    I don't think this will be disruptive at all. If this gets to a level where I can specify amazing detail with simple words. The human creativity will evolve like 2000 percent. You see, most people think AI will create everything by itself which is not true. AI will essentially allow you to think and execute, can you imagine in 1h where you would probably achieve 1 creative approach you can now make 100 approaches in the same time-frame. The thing is that the ultimate result will be decided by humans, if we don't like it, we change it.

    • @uniconschmid3397
      @uniconschmid3397 Před rokem +12

      So what will stop the clients from executing commands by themselves and eliminating you? This will kill demands for graphic designers and creative professionals.

    • @nativecoder
      @nativecoder Před rokem

      @@uniconschmid3397 thats everyday life tho. People do that to each other without AI's, weaponizing things is a choice. AI could fix most human problems when it reaches the correct potential.

    • @djjaysmoke
      @djjaysmoke Před rokem +6

      Yes but before, only professionals made these decisions and common people came to you, pay you and you do the thinking for them. AI is cutting that out, so any commoner who has the time, can just engage AI and let AI think for them rather than come to you.
      Let's put it like this, everything you learnt in University about designing, both theoretically and practically has been fused into AI and at the click of a button, it will use all that to generate results for anyone who can think and has a few minutes to type. That's very disruptive. Now you don't even have to goto school to learn programming, designing, literature, etc. AI will give you the answer you need, when you need it, just ask the question.

    • @nativecoder
      @nativecoder Před rokem

      @@djjaysmoke I don't agree sorry. AI creates opportunity for everyone to learn. AI wont code for you if you dont know what you are doing. University is useless, if you still think your education system is actually good you might be missing a bigger perspective here.

    • @nevencuca1680
      @nevencuca1680 Před rokem

      @@uniconschmid3397yep. You figured it out. Now that you know hows about to go down switch lanes and keep safe. Peace

  • @unionics
    @unionics Před rokem +1

    Hope the same technology can be use in Healthcare system so that we can scan and Fix our diseases.

  • @8bitnullnvoid762
    @8bitnullnvoid762 Před rokem

    Is adobe firefly online only?

  • @conniewoods3274
    @conniewoods3274 Před rokem

    any idea on sub fee

  • @johnchapman5002
    @johnchapman5002 Před rokem +2

    I'm excited to see this coming along - I love to create composites with my photography and from the look of it this will let me expand and develop my "creative vision" even more so it gets a big thumbs up for me. There will always be a market for the better more professional markets that keep the traditional skills alive - don't let the hype blind you to that!!

  • @Human-Failure
    @Human-Failure Před rokem

    Whats gonna be the price of this??

  • @flipnap2112
    @flipnap2112 Před rokem

    so is this part of the indentured servitude package with adobe?

  • @seyiojeleye
    @seyiojeleye Před rokem +2

    AI cant be creative they said...its only good in math they said.
    AI - Hold my beer.

    • @astroid-ws4py
      @astroid-ws4py Před rokem

      AI is math, And as a math student I can say that Modern Math has all the expresibility required to express images and graphic designs and it is crazy the level that mathematicians pushed it further over the last 30 years, Since these days we have really powerful computers (Thanks NVidia) many mathematical theories that once existed only on paper can these days be put into practice and be run on high performance computers to get brilliant results.

    • @MIchaelSybi
      @MIchaelSybi Před rokem

      @@astroid-ws4py I'm an artist, but I can clearly see 99% of artistic work can be learnt by AI. As they say, "it's 99% of hard work and study, and 1 percent of talent". This 1 percent is what people will be left with, as the rest can be trained with correct input.
      Humans are not that smart on average, especially artists, who mostly lrearn to feel, rather than to think and analyze. So AI will do it no problem