BJP's Rise to Power: How BJP’s Genius marketing strategy turned it into a political superpower?

#businesscasestudy #bjp #geopolitics
BJP's Rise to Power: How BJP’s Genius marketing strategy turned it into a political superpower in India? : Case study
The Bharatiya Janata Party (BJP) and NDA have clinched their third consecutive win in the Indian general elections, setting the stage for Narendra Modi's third term as Prime Minister. It's fascinating to realize that just 40 years ago, while the Congress party held 404 seats in Parliament, BJP had only 2!
Back then, Congress had vast resources, power, and connections, while BJP was a small, determined group with none. Yet, they dared to challenge Congress's dominance. From 1984 to 2024, BJP achieved something extraordinary, becoming the most powerful force in Indian politics today.
Key Questions Explored:
How did BJP transform from a small political startup to a dominating power?
How did they break Congress's monopoly without money, power, or connections?
What failures did they face on their journey?
What business lessons can we learn from BJP's incredible rise?
Join us as we delve into BJP's journey from obscurity to supremacy in Indian politics!
BJP marketing strategy
Narendra Modi third term
BJP vs Congress
Indian general elections
Political dominance
BJP rise to power
Business lessons from politics
Political case study
BJP history
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