How To Create An Effective Sales Playbook | Salesforce Management

Sales Playbooks are guides for teams to follow, created in line with the company's best practices. Therefore, underperforming sales reps have a better chance of joining their peers at the top. In this video, Sales Expert Tom Abbott shares how to get started on creating a sales playbook for your team.
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"Tom Abbott is an EXPERT and HIGHLY EFFECTIVE Sales Trainer. He provides practical strategies and tips that can be immediately used to increase sales. He doesn't just train; he "entertains," he is a valuable member of the Marketing Institute of Singapore (the National Body for Sales and Marketing) and is passionate about sharing his expertise with the fraternity." - Jefrey Gomez, Acting Executive Director Marketing Institute of Singapore.
"Tom is refreshingly streetwise with a pragmatic business focus and bases his coaching on actual sales and management experience. We are impressed with Tom's sales coaching methodologies on sales approach, exposure to communication skills, sales leadership fundamentals, etc., which sharpens our team's thinking. We hope to continue working with Tom in the years to come. We would highly recommend Tom as a sales coach for any business looking to BOOST PROFITS." - TL Dang, Managing Director of Omega Integration Pte Ltd.
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SOCO/ Sales Training is an award-winning Sales Optimization company. We help build high-performance B2B and B2C sales teams in organisations of one to one thousand employees (and sometimes even more!). Our suite of solutions is specifically designed to train staff quickly, efficiently (minimal downtime), and reliably.
We believe in creating solution-focused, goal-oriented Sales Professionals who take pride in their profession. So all of the training reinforces the S.E.L.L.I.N.G. traits we consider all sales professionals should live and breathe. With our integrated suite of products, we've designed our training to outlast short term improvements by instilling sustainable selling behaviours reinforced across training sessions.
Tom Abbott is an international sales expert, trainer, coach, keynote speaker, author of' The SOHO Solution,' 'Social Selling,' and 'The Selling Solution' (forthcoming).
He delivers keynotes and programs throughout the Asia Pacific to market leaders who want to make a difference in their organisation.
Past clients include Telekom Malaysia, Britannia Industries, Far East Property Sales, Hewlett-Packard Asia Pacific, Infosys, N.C.S. Limited, Singapore Telecommunications, Singapore Press Holdings, Surbana Corporation Pte Ltd, and Tata Teleservices.
One of his recent client's closing percentages increased from 20% to 50% within months of training based on the SOCO/ Selling™ methodology.
#salesplaybook #sales #salestips

[@allstarmark12345]

Nice video. Thanks!

[@EmanuelRose]

This is a great video for the fundamentals of a playbook. Thanks for the vid.

[@SOCOSalesTraining]

You're most welcome. Glad it could help!

[@AVKBA]

Very well articulated and relevant.

[@SOCOSalesTraining]

Thanks Anand! We're glad you've found it helpful!

[@axxeny]

I’m curious to see a sample playbook, a case for a specific company

[@SOCOSalesTraining]

Drop us an email at prosper(at)socoselling.com and we'll send you a sample!

[@sofiabravo480]

Where would you suggest building a playbook? Just a google slide?

[@SOCOSalesTraining]

Google Slides is definitely a great option so it can easily be updated. The main thing is finding a solution that the team knows where to find it, can easily access it and that it can easily be updated. The last thing you want is to create a great looking playbook that nobody refers to and it never gets updated.