The problem with women's sports | Haley Rosen | TEDxBoston
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- čas přidán 7. 06. 2022
- Women’s sports are on the rise, with viewership, participation and attendance all trending up. The future seems to be right around the corner, but that’s where it’s been for the last 20 years. Despite all the positive momentum, women’s sports have yet to become mainstream. Long-term investment and consistent media coverage are needed, but the real issue facing women’s sports is one that’s almost never discussed - insiders don't treat women's sports like sports.
Haley Rosen is the founder and CEO of Just Women’s Sports. Frustrated by a lack of media coverage devoted to women’s sports, Haley founded JWS in 2020 shortly after retiring from professional soccer. Starting with an Instagram account and a big idea, it took Haley only a few short months to grow JWS into the leading media platform dedicated to women’s sports. An All-Pac-12 midfielder at Stanford, Haley was named to both Forbes’ 30 under 30 and SBJ’s New Voices Under 30.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Very good explanation. I've always said that it's the wrong approach to try and shame men into watching women's sports. That doesn't result in organic growth that will last in the long term. If women want more people attending women's sports, then they should buy tickets themselves.
Instead of calling men who aren't interested in women's sports sexist, how about you market it properly to women instead?
Instead of starting with the issue of equal pay, why not focus on growing revenue so that you can afford to pay female athletes the same as men?
I myself am not tremendously into sports in general - aside from baseball - but will watch particular event games (the super bowl being an example).
With that said, my casual observation is that certain sports seem to favor women's leagues a bit better than others. As a very casual fan who isn't terribly into basketball I can spot the differences immediately between a men's game and a women's game. But when it comes to sports like tennis and soccer I really can't.
I think that's important because what draws in a lot of the money in sports isn't just the appeal among avid fans, but the appeal among casual viewers. As a casual viewer I know who Maria Sharapova and Serena Williams are the same way I know who Rodger Federer is. I couldn't tell you any of their stats, but only that they're great.
As a non basketball fan I'll still once in awhile watch an NBA game where I think "holy cow", but I just don't get that from any of the WNBA games I've seen parts of (and that includes compilations of best plays).
Now I can watch a good women's softball game and really appreciate the talent on the field. With that said, I'm definitely going to pay for the tickets to see someone like an Aroldis Chapman pitch in his prime, pitching at 105 mph. Or to see a Barry Bonds in his prime chasing 70+ home runs and hitting them a mile.
A major league ticket is much more expensive than a minor league ticket. I'm not spending the same money I would spend on a Major League game to see a minor league game or the greatest softball team in the world.
I don't know how to fix that. I'm just throwing out some thoughts.
Those are all great points from you above this comment. Something needs to change with womens sports, we need to figure out better ways to uplift womens sports and help them organically and genuinely flourish. Theres a handful of women out there who have some really entertaining skills and have burning passions for the game. I feel like a lot of outdated culture infects a lot of schools and colleges. A lot of women have the idea that womens basketball is a butch or overly masculine sport. I coach my nieces basketball team and they often say how they all really prefer volleyball (likely due to the fact that they perceive that it contains more feminine energy within the flow of the sport, at least that's how I'm guessing they perceive it). Theres many things that could be done to change it, we just need the right people to drive it foward!
the problem with womens sports is that women dont watch it dont support it with time
The problem is female Olympic gold medal world record track records are broken approximately 4000 times per year by HIGH SCHOOL boys.
That sums up everything
I'd say the problem is it is boring. Like not golf level boring, but you kind of wince when you see a bad play and cheer when you see the team you're rooting for making a great play that you know you could never make. I honestly think there's higher level play in college women's sports leagues than in many female professional leagues.
She's absolutely delusional
You could spend 10 trillion $$ on EVERY female athlete in the world and it's not going to make them any faster, stronger, more resilient, tougher, more accurate, have faster visual and auditory reaction times and moving object tracking. They've had 15,000 years. Waiting another month or year or 50 years, isn't going to do anything.
She's obviously insane, highly selfish and entitled.
Imagine if women did care about women's sports
I keep saying it
imagine if women actually filled out arenas when their sistaz played any sport? Thats right, they're too busy moaning about inequality to do anything about it.
Imagine if more than half of women wern't from the households where they were actively discouraged to play sports professionally because it will make them too masculine.
@@lukatrninic6827 Imagine if people didn't said BS that they have no proof of online.
You need proof of traditional households? Droped on your head when you were a baby?@@godnyx117
Yes, It is great to watch the women's games... but if women want the leagues to survive, women need to watch, support, buy tickets, take their daughters to all the games. Women need to support women's teams.... and let's see the amazing plays that are amazing...
Women aren't largely interested in women's sports. Next
@@jmd11185 Women aren't largely interested in sports.
@@zhen86 they're more interested in men's sports than women's sports.
@@jmd11185because most women aren't insane amd readily admit just like men that they Don't want to watch "world class" athletes that can perform no better than average JV high school boy's teams
But if women don’t go to watch the games why is it the men’s fault?
As she said, how can there be fans when there isn’t coverage?
@@jules_111 there isnt coverage cause its not worth the investment to advertisers. Women (generally speaking) dont like sports. Same way men dont like chick flics or drama series. men simply arent that interested in womans sports as of now and the ad revenue isnt there to entice more coverage. Cant force people to wanna watch something either. Its just how it is right now.
@@jules_111 I'm personally not tremendously into sports in general, beyond the specific one that I really love (baseball). When I do enjoy a particular game (something like the super bowl would be an example) I'm watching an event. I am watching something absolutely top tier. I'm not a basketball fan, but even I can see LeBron James play and think, "WOW." When I watch those games it's not because I love sports. Similarly, when I flip past a WNBA game it's not because I just don't like women. It doesn't interest me.
I know that's cold and uninspiring, but it's also normal.
With that said, it also bothers me to see what some sports will do to bring in fans. In particular I'm thinking about something I saw recently which was a women's indoor arena football league. The women were scantily dressed and it was more about scantily clad women playing "sports" than about the sport.
It's about money and what sells. While I don't partake and watching the scantily clad women's arena football, I also just don't partake and watching most women's sports anyway.
@Julia Andrews its noy entertaining moron 😭 get a clue men arent interested in a worse version of mens sports in most sports at least
It's men's fault that men contribute to a climate that says that women's sports are not interesting or cool. In general men do not show as much interest to women's activities whether it's their job or their past time as their own even though they claim to love them. Is it only men's fault? No. But all you can do is contribute for yourself.
I credit Ronda Rousey and Dana White with the biggest progression in women's sports since 1999.
Imagine making people want to watch women compete in one of the most brutal sports in the world. It took a talented fighter, good promotion/investment, and good coverage.
I think way more women need to support the sports by buying tickets and merchandise. Great example 66 percent of people who go to wnba games are men. Women need to step up there game instead of blaming men
We can't expect women (or people) to buy in or dedicate time to entertainment they're not interested in!
@@jmd11185feminists disagree
They want consumers to be forced to watch women's sports
Just because they have a massive inferiority complex brewing deep inside that soft soft skin
Woman need to watch woman sports and support themselves
Problem with that is most women don't really care about sports.
most women don't give two poos about themselves they just expect men to do it for them. It doesnt work that way anymore because feminism says that we're 'equal'
Là một nữ giới hay coi thể thao, t chỉ có thể nói coi thể thao nam đã mắt hơn thể thao nữ ở hầu hết các môn🤣. Chỉ có mấy môn mang tính nghệ thuật cao thì thích coi nữ hơn. Chứ đã là các môn cần thể chất thô, coi nam thích hơn nhiều. Nam chơi thể thao với tốc độ nhanh hơn, mạnh hơn, xem kịch tính hơn hẳn.
On point and excellent! So proud.
the majority disagrees, 422 likes and 3.9k dislikes
I’m a woman who doesn’t care about men’s or women’s sports and my friends are the same way. The only reason I’d know what’s going on in the sports world is because of my boyfriend. He loves basketball so much that he even knows WNBA players. Unfortunately I’m not interested in either lol
Excellent and fact.
lol WAT
😅
What's fact?
This should be good.
Best video I've watched in a long time! This is the message that should be shouted from the rooftops - and especially in the meeting rooms of every sports media company in the world.
@@Raulsta1985 Then you obviously haven't been following the numbers.
if theres anything i learnt about failure is complaining about it won't change anything. It seems everytime women fail at something they complain or blame men rather than improving.
It has a bigger issue. It's boring. Why? Because of the speed and explosive plays they lack on, if you watch any NBA game or football game, you will notice that when men pass the ball into a place where there is nobody, the closest player will dash for it, will not wait and see what happen like women does. It's just boring to watch a game so slow and so dead that it looks like the players don't even care about wining, that's the bigger difference between men sports and women sports.
Great talk but heres the issue. Not enough woman including woman who participate in athletics watch sports. Heres an example a few years ago i was in a restaurant in New York. I knew that the Us womens soccer team was playing a match at that time. I wanted management to switch stations and turn on the game. I went up to the front of the restaurant and who was sitting there but an entire girls soccer team ready for lunch. So i said to the young woman lets both go to the manger and ask him to turn on the USWNT game. Well i instead of support i got curious looks like i was an alien talking a strange language. Their was no connect between these players and watching the game. this is an issue that has to be addressed. I recently saw a commerical featuring Allie Krieger and Ashyln Harris urging more people (the implication being that this was aimed at woman and girls)to WATCH womens sports. I think this is an effort that needs to expanded and emphasized
You need viewers and supporters. Why didn't you mention that important fact
05:01 👏
why? Because no one is interested in pretend athletes that play at best on the level of children
Of COURSE the product isnt good enough 🤦🏿♀️- that's WHY they require completely separate protected sports leagues where they ONLY play against _other women_
They should properly market it to women.
Why are you already deleting comments)
Yep, signed into my other account and you can see the huge amount of comments debunking this whiny bs that they've blocked and censored to protect themselves.
Equal people don't require censorship - but, I guess that's the whole point; isn't it?
🤷🏿♀️
Wonder if she thought about who is going to pay for the marketing, air time and equal pay. It is a bit strange she does not address that as that is where the key lies. She owns a media company so how does that go ? Many viewers ? Many sponsors ? Who are viewing ? I agree there could be more done in woman sports but it is also up to the people that want to view it and those are the base of finances. And what I understood some woman leagues get percentage wise already way more then the men. Some leagues are kept alive beause of the mens league.
Part of the reason is it is boring? People watch it and subconsciously compare it to the men's equivalent, then things just go downhill from there. Great speech with some valid points (yet to see a men's league that folds and has to be repeatedly subsidized though ) I agree with you on the guilt tripping though, the 2022 women's rugby world cup is the perfect example of that.
Can I get examples of different men's leagues that failed and were infected with hundreds of millions to revive them like you said? Saying that the main women's sports aren't broadcasted is a complete lie. The fact is most of the time everyone wants to watch the pinnacle of a sport at a given age group, whether it's high school, college, or professional not a mediocre performance so that tends to almost always be men's sports. Now I think the wnba should lower the rim to either 9 feet or 9 and half feet to start. Make these women's sports more interesting like adjusting where needed like rim height.
They should lower the rim to 5 feet
Umm.. every pro football team in Houston ever.
I feel like it comes down to how exciting it is to watch the games. This is especially true for what I see in my country Vietnam. It's so obvious because our football league doesn't get as much hype and attention as the EPL or La Liga, and I can say confidently from experience after watching a match that the level we have in V-League is just far behind what we see in EPL. It also solidifies my point even more when you consider the Volleyball scene in Vietnam, where the women is the major interest. But honestly right now it's like catch-22, you need to up the technical levels of the sports people to interest more people but you require them to have done that in the first place to get the money.
Does anyone remember when parents were suing so their daughters could compete in boys sports? What has changed? They won in court. That should have given them equality.
Arsenal women team lost to the male U15 team in training. It is not watched because it is low quality!
Get over it!
Ok #1. We need more investment from investors that see the long game. Example it took 20 years for some MLS teams to turn a profit. Who's ready to throw their 401k into that?
Lmao the WNBA had had almost 30 years
Lower the basketball net to 7ft !!!!
avg attendance for a WNBA game - 2,636 - so nobody cares - including women
Especially women… The main fan base for the wnba is older men.
excellent talk. concise and thought-provoking
AGREE! Well done.
I don't know this photo. Sorry
i said the same thing. i dont know who any of them are
Women's body structures are not made for that kind of sports, which we like
its such a farce to think men don't support women sports. My entire life men have ALWAYS supported women sports. I don't care what sports it was, MEN SUPPORT, but do you know who does not support? WOMEN!!. everything this woman just said WILL NOT MATTER, why? well because WOMEN DO NOT SUPPORT WOMEN SPORTS...STOP THIS BS!!!
Its not rocket science, they're boring to watch.
Agree with the comments.
Only change needed is more coverage though for sure
do you know why men sport is success they didn't complain from the start and just did their job and the rest happened itself
Investing money, advertising and marketing a sport doesn't make it more interesting, however an interesting sport will always have more investing, advertising and marketing.
The problem is the entire attitude. All of these mens sports did not get popular over night, they have been around a long time and they grew in popularity because they are great to watch and people wanted to watch which brings in money and grows the game, all they are trying to do with the womens game is throw a bit of money at it, then slap in on tv and demand you watch it, they constantly bang on about how its just as good and people should be watching this, thats not how to grow something, people have the ability to make up their own minds and they will.
Womens Tennis is one of the if not the most popular female sport, and thats because its been around a long time and it has developed into an exciting sport to watch. The more you tell people that they should watch this the more people will stop watching it.
How about you just get better at it rather than demanding more money that frankly, none of you deserve you are already drastically overpaid for the effort you have to put in.
wrong
@@corinne9181 Then please explain why rather than just posting another idiotic comment.
@@corinne9181it's true..you are WRONG 😂
Why don’t women watch women’s sport?
Because most "women's sports" are just knock offs of men's sports and everyone knows the men are better. There actually are sports dominated by women which you can truly call women's sports, but they are exceptionally rare.
I just went thru the comments... Why did most of you even click on the video if you aren't willing to listen ?
The major problem is lack of investing and marketing yet some of you seem to have missed that part and went on to comment "Women don't support womens sports". In reallity it doesn't matter. Sport lovers no matter the gender should want to watch competitions by both male and female athletes. I never heard an actual sport lover watch athletics for only one gender like its the case in football/basketball etc. Its just that most of you commenting follow one and a half sport and just call it a day...
Why SHOULD we, mor ron??
I love intimidating littke mazis like you
You're not intimidating, you're trolling on the internet... Get out of your basement jackass@@lockandloadlikehell
Love the fact you consumed all the information you hear but didnt really tackle what's the issue and why it's happening... You're correct, sports lover should never and will never have biases on who to watch or what competitions to watch BUT if the performance of the game isn't that enticing would you want to waste your money buying the ticket? Sure you can buy the merchandise to support the team, If you're over all die hard about sports sure... But people buy the ticket because they want a game that excites them, to make them feel alive about the sports they love... If it's a lack luster game who would want to watch it honestly, I'm not saying women games arent exciting, okay?
I'm actually rooting for women Football/soccer specially Japan's team and other teams because they make it interesting...
I disagree that enticment and performance are relevant a factors. I'm from a country with a poor domestic league. League is dominated by the most popular club and they often go on winning streaks of 50+ games domestically and have a single rival. It is not enticing at all, yet they hold the largest fan base and attendance rates. This trend appears in every country with a poor quallity domestic league. Vast majority of people decide on what to watch based on sentimental value (not sure whats the right word for it). My comment was directed at reguar sport watchers, that are loyal to their club and watch every game, yet ignore their female team. The main factor is relevancy.
@@frustratedspirit
Lack of investment or marketing? You mean like what they have been doing for the past decade, even to the point of the women's leagues being subsidized by the men's league. For example the WNBA make no money at all, no one watches even though they push it on tv. Men support men's sports, because it is the best in the game. Women should support women's sports, but they rather watch the Kardashians. Your shaming tactics won't work.
Women would rather watch cooks shows than wnba. Fact. Men would rather watch sports first.big difference
That £200 billion projection seems false to me....but anyways, if women chose to support women's sports more than that would solve it all. We all know sports have and always will be male dominated and therefore things are the way they are, if we keep it 100, men would prefer to watch men play sport because the competitiveness and gameplay is what we know and therefore are drawn to.
A Critically important message not just for sports and media companies, but for all organizations. Exceptionally well-made points, powerfully delivered, by Haley Rosen.
It literally makes 0 sense
Women only complain that is why they are in the state as they are now.
She never mentioned once that women are far worse atheletes than men, and the quality of play is not as competitive.
I Hypothesize that the problem with women sports is the demography you study what sport is viewed more by a population and focus on developing both girls and boys with minimum teams to slowly grow quality from there you slowly chip away teams and individuals from both men and women not profitable from your streamline. for example, soccer should not be America's priority, but it should be the drafting of American Soccer players into BPL and Bundesliga to grow quality players for America's Soccer team both men's and women.
Women and girls need to support women’s sports also , I watch the women’s World Cup but my wife and daughters are not interested
Women's sports shouldn't even exist. These girls need to be mothers starting from puberty.
@@mechboltxl4591 bro whaaaat why cant they enjoy sports
Simple: Women themselves don't go for a single game
I've come and winged at you, mostly about what women do, like care and talk about everything about a player other than the sport (trust me, no men are discussing or interested in discussing that). Complain that men don't watch it, but women aren't, complain that investment isn't there, but that only works if people are watching and attending, and like at the football World cups you bash on about equality and woman's rights BUT you then don't want to be lectured about not watching something you are already watching. And then there are the world to female football teams that get beaten 7-0 to a schools under 15 team... Stop telling men to like something that even you as a women don't like!
Most women don’t like sports, they rather fashion or makeup etc, where most men love sports, it’s there thing like women for fashion
Lol this to easy everyone wants to watch the men not the women. Women don’t even watch y’all 😂😂😂what we talking about
FAAAAAAAACTS
I’m sure this will get deleted..
I watched this with a non judge mental open mine. By the end of the video, I realized it’s complete nonsense. The bottom line is men don’t care about womens athletic competition. It’s not entertaining. They’re slow and unathletic. Do women care about womens sports, no! They barely care about sports in general. What happening is they’re trying to force men to WANT to watch female athletes and that won’t ever happen. It’s a joke.
Bingo.
On point she's just trying to make money...
I 100% agree with you
@@ryanwantz9784theyre too neurotic to be self aware enough to realize absolutely no one believes their absolute delusion and lies
I disagree with this young woman's argument against "marketing" women's sports. The reason WHY you hear about what female atheletes do off the court is because the target market for womens sports ISSS OTHER WOMEN. Our brains are wired differently, Women DON't Care about stats, or how players use their technique to beat their opponents, they care about the story behind the ladies.. For example, i could give two shnits if Neymar or Messi go to a Hospital to help young kids with cancer, but the day that Ronaldinho single handedly obliterated Real Madrid and made the Madrid fans applaud his magic. That's something i will never forget. Baseball is filled with stats, women don't give a damn about stats, they care about the off the court stuff. What WOMEN need is to come together and figure out whether you will spend your hard earn money on womens sports. I promise that if the WNBA, or the NWSL get an average attendance of 20,000 women fans per game I PROMISE you, you will get all the advertising and long term investment you desserve.
lol tell 'em its getting exhausting now.
Messi vs Ronaldo champions league final or Women's world Cup final. You guys need to grow up and understand that you're not as entertaining as male athletes.
Hmmmmmmmmmmmmmmmmmmmm
She have nice voice
I love women sport not a big fan of men sport
300 likes 😂😂😂😂😂
When your league has negative revenue and you rely on mens leagues to fund you, there is a problem. With the womens movement that claims to 'support' women, where are they? They aren't in the stands nor are they watching the games. They aren't buying jerseys either.
Nobody is talking about how much more exciting men's sports are. Three pointers, Slam Dunks, etc. compared to get as close as you can and hope the ball goes into the basket.
When you receive free money from the mens league, you are a charity. Sorry to burst bubbles and a lot of times the truth hurts.
It's like Disney getting mad at kids for not wanting g to watch there movies or cartoons ! They see what they like and that's that ! You can't force people to support something they don't want to watch and it's nobody's fault just it's not interesting to us !
Bingo
Amazing. WOmen want equality but still expect men to pay for them. ffs
Women sports is not at high standard of performance because it is always compared to male sports
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It's simple if people aren't watching you and you are not promoting yourself, you won't make any money. Sorry ladies, but in human history, we can't do things alone. We always need outside help to make you happy. Also, man can sense you have no passion for sports only to do to beat man, and that's it. As when man do something he loved it and doesn't care about besting a women
You can invest all the money in the world but if people don't show up and buy a ticket then what do you expect. It's obviously not going to survive. Women need to buy a ticket and stop complaining 🤷
Women's sport is majorly watched by men not women. Fraction of the money?
Pretty sexist to focus on leagues that are just for one gender.
45 sec: only few saw a turning point,, the rest just saw woman undressing on live TV
No one wants to watch a basketball game of mostly layups or buy tickets to a soccer match knowing that the skill level will equivalent to a male high school team. Women are not watching sports that's the issue and men don't want to watch women's sports. So, either cater the sports to entice women or modify it to entice men.
She is owning a media company to promote womans sports, so she is in full control of promoting it. I wonder how that business is going ? And how much paid support she got for sponsor ship but more.importantly female viewers or viewers in general. The amount of viewers determine the value of a certain sport. To me this is the same as why certain sports are not so popular as others... why dodgeball.doesnt get the same.payments as the NBA ? I get her points and there is some truth is in but market value mostly determines the value and attractive games to watch tend to perform better financially. Can not always push things into equality I think. Nothing stops woman to support woman sports, stops woman related brands to sponsor them. I mean I am totally fine if woman dominated the sports and pay, that means their game is probably nicer to watch. Right ?
women are not interested in their own sport. They would rather watch men and complain about inequality. funny that.
More coverage, this is the age of the internet. I'm sorry, but people watch what they want. access to the content isn't the issue anymore it's the interest. You need to make it more entertaining.
Even when it is on, people don’t watch it, you can’t force them to.
The hottee ones should play with their tidds out
The reason they don't invest in women's sports is because they would rather invest in men who indentify as women like Dylan Mulvaney. E.g. The make-up companies, the fashion companies etc. So that is the US. In Europe they are starting to invest in a few years the Europeans will over take the US in soccer thier dominance will be like a dream.
Everyone wants to see the best of the best play. If pro womens teams can’t even beat high school boys teams it’s sad
you are better in home go back
Why don't men watch women's sports. It's the same reason why men don't watch AAA baseball. it's the same reason why men don't watch championship football. It's the same reason why ppl don't watch qmjhl, same reason why ppl dont' watch nba g league. The question is why aren't men watching those sports. because ppl have limited time they can spend on watching sport and ppl watch sport to be entertained and the highest league of sport has the most likely chance to entertain ppl. It is awesome. Would you watch middle aged neighborhood football league or watch the english premier league? is that sexist? LOL People only want the best. do you want to spend 12 dollars to watch a really bad movie or a movie with high ratings? And don't ask why is higher leagues more entertaining. If you have to ask you don't even belong in the conversation.
Actually the real problem is women do not watch women sports , but drama. I bet they know NBA players via Kardashians.,
Half women are now doing sports so what really is womens coverage if there still doing it they must be seeing it
half women. that's a new one. I detect 0% woman and 100% man.
No. The problem is, not EVEN WOMEN SUPPORT WOMEN SPORTS 😂. Women are not into sports, so you are trying to get sports watchers to watch something thats not interesting. Heres an idea..if a quarter of the women in the united states supported women sports ...then boom ..theres your market . But wen dont even care. Sounds like a nice cause to champion women...but if no one is interested..then stop trying to compete w and compare to men. It just sounds tired and lame
FREE GRINER
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Trade her back
why?
Promoting female sport is an irrational thing to do because it can never compete with the real thing.
If you love a game, you want to watch the best people play it...and those people will be male.
Why not just encourage women to play sport, but at an amateur level?
Alright. Good points, now back to the kitchen!... It's a joke.
Wrong...
I wish I could see the downvote total. This is ridiculous
Fact= women are not as physically fit as men. Thats it!!!!!!!!!!!!!!
If you want to watch the bush league version of a sport than womens sports is for you. I just dont know anyone who does so good luck.
100% support nakkit female basketball ... I want to see the bounces
Women's sports is irritating for men watching it reason being it's weak.
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