Spring Summer 2022 Campaign | BOSS

Be your own BOSS, whoever that may be-introducing a new era, a new logo, and a striking new campaign. Take charge of your own destiny like campaign stars Kendall Jenner, Hailey Bieber, and Joan Smalls, rapper Future, TikTok star Khaby Lame, singer and actor Lee Min-ho, boxer Anthony Joshua, tennis champion Matteo Berrettini, and runner Alica Schmidt #BeYourOwnBOSS

[@colortalks5133]

Khaby Lame is such a good addition

[@Sky-vp1hx]

Lee min ho is an excellent actor, singer, composer, producer, model and humanitarian. Always breaking boundaries and exceeding expectations like a Boss.

[@ivyitout2998]

Excellent option to have Lee Minho as a BOSS ambassador. We love him

[@khaoulafarhani322]

Why Lee min hoo didn't say Boss like the others ???? he's definitely the real Boss !!!

[@arthurwilliams9047]

Everyone talking bout Lee, but Khaby out here vibin, he's the boss for me :)

[@barbaravelazquez7387]

Lee MinHo, The best Ambassador!! Congratulations Boss

[@daftdrift6836]

What is the music’s name ?

[@sleepytinkerxx]

YAAAASSSSSS KING LEE MIN HO SERVING THE WORLD 🔥🔥🔥🖤🖤🖤🖤🖤🙌🙌🙌🙌

[@davidteeuw8124]

Top models Kendall Jenner, Hailey Bieber, and Joan Smalls, world-famous American rapper Future, international TikTok star Khaby Lame, South Korean singer and actor Lee Min-Ho, British professional boxer Anthony Joshua, Italian tennis champion Matteo Berrettini, and German runner Alica Schmidt.

[@vuer88]

I am only here for LEE MIN HO

[@juliarodriguez6854]

Lee Min Ho the Best 🥰😍🥰😍🥰😍🔥🔥🔥🔥🔥

[@faojia2676]

Lee Min Ho stunning 🥵 Living Greek God 🧎🏽‍♀️

[@crisscross3216]

I’m telling you I sprinted to look for this commercial cause I thought I had finally lost my mind and started seeing lee min ho everywhere but no he’s there!!!!! ♥️

[@norafourzan3807]

Lee MinHo!!!! Wooooooo!! Looking good my king!!!!

[@keddieramirez165]

LEE MIN HO IS SOOO STUNNING🔥😍🔥 HE'S A BOSS INDEED!🙌🔥

[@mirnahernandez6219]

Lee Min Ho ♥️♥️♥️♥️

[@vivianguatzo3897]

Lee Min Ho 🔥🔥🔥😍 the best

[@harryedward1494]

Kendalll omggg 😭❤️‍🔥❤️‍🔥

[@yessikminho5751]

🥰🥰🥰 LeeMinHo Yeaaaa!!! 😎🇲🇽💓🇰🇷 BOSS 👍🏼🤩

[@mavictoriacalvayanez3080]

I love this ad campaign, Lee Min Ho looks amazing. I love him