Spring Summer 2022 Campaign | BOSS

Be your own BOSS, whoever that may be-introducing a new era, a new logo, and a striking new campaign. Take charge of your own destiny like campaign stars Kendall Jenner, Hailey Bieber, and Joan Smalls, rapper Future, TikTok star Khaby Lame, singer and actor Lee Min-ho, boxer Anthony Joshua, tennis champion Matteo Berrettini, and runner Alica Schmidt #BeYourOwnBOSS

[@ivyitout2998]

Excellent option to have Lee Minho as a BOSS ambassador. We love him

[@boochi7087]

I came here looking for his name! Thank you. 🙏🏽🙏🏽❤️🥰

[@ravenaussie3760]

Who?

[@ravenaussie3760]

Who?

[@arthurwilliams9047]

Everyone talking bout Lee, but Khaby out here vibin, he's the boss for me :)

[@zachsingh1]

Berrettini has the most 🔥🔥🔥

[@crisscross3216]

I’m telling you I sprinted to look for this commercial cause I thought I had finally lost my mind and started seeing lee min ho everywhere but no he’s there!!!!! ♥️

[@wolkenspinne9883]

Me too🙈🤣

[@Sky-vp1hx]

Lee min ho is an excellent actor, singer, composer, producer, model and humanitarian. Always breaking boundaries and exceeding expectations like a Boss.

[@lotusminoz567]

Sure 🌹

[@truth2571]

does he sing too?

[@lotusminoz567]

@@truth2571 yeah 😱😱🤍🥰🤍 you don't know about it?!!!!👀👀

[@luciefayre7370]

Yes and we want more of him👍👍👍👍👍👍

[@laupeter4594]

Lol that’s clearly written by someone who wants to push his popularity

[@keddieramirez165]

LEE MIN HO IS SOOO STUNNING🔥😍🔥 HE'S A BOSS INDEED!🙌🔥

[@mirnahernandez6219]

Lee Min Ho ♥️♥️♥️♥️

[@barbaravelazquez7387]

Lee MinHo, The best Ambassador!! Congratulations Boss

[@rohith2714]

Who

[@colortalks5133]

Khaby Lame is such a good addition

[@G-boi]

That he got a deal with boss is massive respect as he's just a tiktoker.

[@ravenaussie3760]

AJ is a better one.

[@ravenaussie3760]

AJ is a better one.

[@bushmonster1702]

Happy to say that I’ve never heard of them.

[@goldman7267]

Lame addition

[@leegj7lee745]

Lee minho랑 BOSS 넘 잘 어울려요 👏

[@larryg4718]

Kendall and Lee Min Ho 😭🔥

[@SkyBlue-je2hg]

BOSS랑 이민호 찰떡 같아. 진짜 잘 어울린다

[@harryedward1494]

Kendalll omggg 😭❤️‍🔥❤️‍🔥

[@norafourzan3807]

I still can´t get over this add. Waching Lee Minho looking like this just makes my day!

[@norafourzan3807]

Lee MinHo!!!! Wooooooo!! Looking good my king!!!!

[@ximecarcamo8880]

Lee Min Ho ❤️❤️❤️🔥🔥🔥

[@patriciagongora]

Lee Minho The best Ambassador.

[@juliarodriguez6854]

Lee Min Ho the Best 🥰😍🥰😍🥰😍🔥🔥🔥🔥🔥

[@gloriacamacho7572]

Lee Min Ho 😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍

[@jessicaalvarez4734]

Lee Min Ho 😍🙌🙌🔥🔥🔥🔥

[@faojia2676]

Lee Min Ho stunning 🥵 Living Greek God 🧎🏽‍♀️

[@sujataramadagi6012]

Lee Min Ho Oppa is the real boss 😍🥰

[@jadehauyna7600]

LEE Min Ho youre The King and the BOSS, looks amazing, youre on fire 🔥♥ youy Minoz Love you so much, 🔥♥ xoxo

[@daylencamargo4054]

Lee min ho 💙🙉🙊🙈

[@mavictoriacalvayanez3080]

I love this ad campaign, Lee Min Ho looks amazing. I love him

[@nancycareaga7535]

Lee min ho 🥰😍🤩

[@yessikminho5751]

🥰🥰🥰 LeeMinHo Yeaaaa!!! 😎🇲🇽💓🇰🇷 BOSS 👍🏼🤩

[@norafourzan3807]

I can’t be my own boss, because Lee MinHo already rules my life 🥰🥰🥰🥰🥰

[@annieswirl]

hahaha

[@gejoverbi4826]

Queda todo dicho jajajajaja recuperad vuestra alma

[@TedEhioghae]

Cringe.

[@Sky-vp1hx]

Lolz

[@anitabonghit2758]

And ofcourse the fuhrer, ya?

[@vivianguatzo3897]

Lee Min Ho 🔥🔥🔥😍 the best

[@ozget393]

Lee min ho♥️

[@riditabhadury4503]

Our boss Lee Min Ho looks so handsome n hot 😍🔥🔥

[@DoubleeDee]

Murr From “Impractical Jokers” Said It Best. “Like A Balllzzzzz” 😂

[@musicadelmundo-musicofthew7991]

Lee Min Ho with Hugo Boss!! The Best!!! We love you... from México ❤️👏🤩

[@alehominlee7497]

Lee Min Ho ❤️ 🇰🇷🇰🇷🇰🇷🇲🇽🇲🇽🇲🇽

[@sleepytinkerxx]

YAAAASSSSSS KING LEE MIN HO SERVING THE WORLD 🔥🔥🔥🖤🖤🖤🖤🖤🙌🙌🙌🙌

[@72sbetts]

Lee MinHo is the real BOSS!!! congrats!

[@jennifergonzales1293]

Kennyyyyyyy !!!!

[@denissedc9436]

Lee Min Ho🇰🇷 🤩

[@karinameneses740]

Lee Mini Ho 😍😍😍es tan hermoso 😘lo amo 😍😍

[@ARMY_of_7_boys]

Lee Min Ho is my husband my boss I'm in love I'm obsessed with him I'm crazy over him🥰🥰🥰❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️

[@elyguarner5445]

Lee Min Ho The Boss 😍

[@sogdianaaidarova7572]

Lee Min Ho☺️

[@alemendoza1915]

The Real Boss Is Our Lee Min Ho Who Without Saying Anything And With Few Images Exceeded All Expectations. You Are The One & Only Real Boss Lee Min Ho. Congratulations!! Nos Amo 💞🇲🇽🇰🇷

[@missmontana856]

He don't know u mxiieew our with whooo??

[@luciefayre7370]

Lee min ho is totally divine. A very talented actor and so gorgeous❤❤❤❤❤❤❤❤❤❤

[@Ravansal]

Lee Min Ho our Boss 😎

[@khaoulafarhani322]

Why Lee min hoo didn't say Boss like the others ???? he's definitely the real Boss !!!

[@yvipantoja7215]

Agree

[@miky9757]

Because he can't speak english

[@delulu723]

Yes definitely his English better than native speakers to me...🤧🥺🥺🥺❤️❤️❤️❤️

[@delulu723]

@@miky9757 feel sorry for you🤭

[@lotusminoz567]

Because he is always silence And that is a sign of his power 💫🤍💫

[@pepperpep8393]

Boss Lee Min Ho😩😩

[@asmostarchan1745]

Lee Minhoo! I searched this ad up thinking he looked familar

[@luceroquintero1503]

Wooooow!!!! Definitely Lee Min Ho is The Boss!!!! 🔥🔥😍

[@user-ku6ng7tn4h]

Lee minho 멋져요♡♡♡

[@ImtiazIbrahim]

Loving the new BOSS, logo and name.

[@Holiloco]

Lee minho 😍😍😍and Matteo berrettini 😍😍😍

[@zachsingh1]

Matteo Berrettini🔥🔥🔥
I guess I’ll be the first Matteo appreciation comment lol

[@user-gg9cj6lo2o]

Lee Min Ho - 💚

[@Beacienta]

The King Lee Min Ho is a real BOSS 😍 the best!!!

[@orangegreenwhite5699]

LEE MIN HO. Periodt!

[@khaoulafarhani322]

Lee min ho is the boss 🤩🤩🤩🤩😍

[@JAsoN19880322]

OMG, Anthony Joshua does sound like a boss!

[@blancanavarro3968]

Lee Min Ho the best ever King Boos 👑🔥🔥🔥

[@faber_7337]

Excellent rebranding 👏🏻

[@Nessa9403]

OMG Lee MinHo. I love it

[@nusratjahanohona5793]

lee min ho ❤️❤️

[@angellisamantamonteropelaez]

Lee Min Ho 🔥

[@aibanu]

Lee Min Ho BOSS

[@aileenpertimosib-ib7336]

Lee min ho is the best🥰🥰🥰🥰🥰🥰🥰🥰

[@lizetminoz7901]

Lee Min Ho 이민호 ❤️❤️❤️❤️💕💕💕🔥🔥🔥🔥🔥🔥🔥

[@jyo1900]

OG Hallyu King since 2009! The real BOSS! Can’t wait til Pachinko with Lee Min Ho!!!

[@judykim513]

wooooow~~~~ leeminho

[@studyspot600]

the amount of adrenaline that I release after watching this ad is just hella insane 🔥🔥

[@paulettemusicqueen1282]

Smiling from ear to ear just 😃😄🥰🥰 I saw this at an airport and knew I had to look it up 🥰🙌🏾🥰🥰

[@hgf4364]

I wish i could get adrenaline sooo easy, than i wouldnt have to put my life in danger with actually exciting things like riding motorcycles

[@jump23kid]

That's pathetic

[@leeminho8716]

Leeminho the Boss ❤️🔥

[@fabiolaflores4499]

Es muy hermoso ver a Lee Min Ho😍😍😍😍😍😍😍😍 ❤️

[@arnav_da]

This comment section is all about Lee Min Ho, rest doesn't matter..😂😂😂

[@aviatress5643]

i came here to watch the full advert after seeing it around on youtube and im so surprised to see lee minho here 😭 omg why wasn’t he included in the cut version? stop playing, this is a kdrama legend we’re talking about here! he looks very cool, although what else would you expect from him 😂

[@rocioescalante8744]

Lee Min Ho 👏🏻👏🏻👏🏻 the hallyu's king

[@mrv8402]

Matteo Berrettini awesomeee💥💥💥

[@ginny1779]

Lee Min Ho ❤

[@LAU2206MinHo]

Boss excellent decision to include Lee Min Ho in this collection. 😍🥰🥰

[@almalauradelgadoramos4434]

U R my BOSS Lee Min ho love you 💞💞💞💞

[@minozice1381]

Lee Min Ho 👏👏👏👏👏

[@jade_meiko]

I was literally like, wait a minute I know that Asian man. And I was right😂😂

[@filipsub-zero2519]

AJ your BOSS is The Cat Usyk!!!

[@nx7249]

Anthony Joshua and Kendall😍

[@taliachire9844]

Lee MinHo so Great!!

[@almavelascosobres]

Lee Min Ho beautyfull, exelent man, the king is the BOSS

[@eun_jung1107]

The best ambassador Lee Min-ho Oppa 💖 💖 💖 👑👑👑❤❤❤

[@jaszy7901]

Yo for real I was just watching a CZcams video on this ad popped up and I was like wait is that Lee Min-ho !?!? I immediately searched for this commercial and it is in fact Lee Min-ho AND Khaby Lame !!! This caught my attention !! Great Ambassadors

[@eungood2662]

Lee Min Ho hermoso ❤️❤️❤️ tu eres el jefe

[@user-gq3ll2ex2o]

이민호 존잘♡

[@LiH_Soul]

Lee Min Ho 💯

[@imeldagarcia3382]

Lee MinHo ❣️ Always The Boss

[@zowa8093]

Best era of boss

[@uncrnblood24ub65]

Lmfaooooo Kendall and Hailee dancing to their best friends exes music 🤣🤣🤣🤣🤣🤣

[@eun_jung1107]

OMG!! Lee Min-ho looks so so so Handsome 😍

[@vencebuchanan7524]

Amazing!!🔥🔥🔥

[@thematchkookieisholdingins5542]

The way everyone in the comments just came here for Lee Min-Ho❤️😂

[@minholicsindia6324]

Lee Min Ho The Boss 🔥

[@mariambari2887]

the songgggg😩😩

[@aaiish9097]

Saw this ad before a video and was thrown off by the sudden Lee Minho🤣🤣

[@watchmeister007]

Full song???

[@lotusminoz567]

Thanks BoSs 😊 Leeminho always the
💫BestBoSs💫

[@jeneuweenlaf948]

Here for the Eternal Boss Lee Min Ho!