DSquare's Strategy & Growth Director Tran Thanh Lam keynote's speech - RMIT Graduation 2024

At the RMIT Graduation Ceremonies, there are inspiring thoughts and sharing from our prestigious guest speakers who are successful diplomats and alumni.
Let's tune in for our keynote speaker in the 2024 Graduation ceremony in Saigon South campus (Session 1) - DSquare's Strategy & Growth Director Tran Thanh Lam.
Tran Thanh Lam was a RMIT Vietnam scholarship recipient and graduated with Bachelor of Commerce in 2014. He is a Brand Strategist, an industry thought leader, and an entrepreneur with experience at Dentsu, Ogilvy, and MullenLowe Mishra. He was also a Brand Consultant for Curieous, awarded as 2023's Top 20 Innovative EdTech Startups globally and represented Vietnam in prestigious global advertising competitions in 2015 and 2016.
Lam is currently serving as Strategy & Growth Director at DSquare. He co-founded StrategyCoast, providing marketing coaching, and founded Potatoes Club, a think tank with 25,000+ members.
Lam also authored the book "What the Heck is Insight & How to Find It?" and a report on Vietnamese Generation Z, contributing to the marketing industry's knowledge base.