Startup Scams, Byju’s Vs Aakash, Media Business & Threats | Inc42 Co-Founder | FO 144 Raj Shamani
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Today on Figuring Out, we have Vaibhav Vardhan in conversation with Raj Shamani. He is the founder of Inc42 Media, a tech media company that has over 20 million monthly reach in the business space.
In today’s episode, we discussed the ongoing problems in BYJUS and how it is hampering its business. We talked about the importance of relationship building and networking in business, how the perspective of Indians has changed, and how it is leading to overall growth. We dive deeper into the difference between traditional media and the new-age media, and how new-age media is filling the gaps. Vaibhav also shared what made him start Inc42 and what made his company so successful. We also talked about startups in India and recent statistics around them. Further, he talked about the process and breakdown of story building at his company and how most media companies work.
In the end, we discussed why media companies aren’t earning big figures and what they can do to earn up to their maximum potential. We also shared the secret sauce to building a successful brand in India. If this conversation gave you a new approach to media companies and business building then don’t forget to subscribe to our channel and join us on this journey of Figuring Out.
Follow Vaibhav Vardhan Here:
LinkedIn: / vaibhav-vardhan-inc42
Twitter: / vardhanvaibhav
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Timestamps:
00:00 - Introduction
02:21 - What went wrong with Byju’s
07:38 - Startup ecosystem in India
11:12 - Money vs Power
15:38 - Genz mindset
18:19 - Why did he start Inc42?
23:18 - Sources of Inc42 stories
28:37 - Threats in media business
32:17 - How does the media business make money?
38:33 - Sponsored vs non sponsored content
39:43 - Opportunities in media company
43:45 - House of X
46:29 - Top 2 businesses in India
48:19 - Inc42 founders
51:05 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
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Facebook @ShamaniRaj
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LinkedIn - Raj Shamani
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#Podcast #FiguringOut #RajShamani
About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
Startups in India need to change. I feel most of them are just chasing valuations, and focus on urban probems, not rural.
And there is a clear IIM / IIT bias going on among investors.
Agreed
Agreed ... They are not solving real problems
Yes founders just running behind valuation. Sabko unicorn banana hai😅
@@ranjitpowar78 thats what vc want.that's why foreign investors don't come in india because ye loss krke bhi billion revenue nahi kama sakte
I find all of your podcasts to be excellent. I started watching them just one month ago, and they have helped me to think more widely. I work in the investment sector, and I believe it would be helpful to have someone from SEBI come to your podcast and discuss the future prospects of finance market regulation.
BYJU's was created to encourage online coaching and then acquired Aakash to encourage offline coaching 😂😂😂😂😂
No it doesn't work like that. It's called reverse integration in business terms
Byju ' s fall is from acquiring Whitehat junior , an online coding program for kids from 3 yrs on.
Whitehat, when it was running the show, it hired good and less number coding instructors who understood they were teaching young kids where their level of knowledge has to be dropped down to a kid of 3 yrs on.
When Byju was taken over, we could see instructors were not professional subject wise. They were trained to teach!!! They couldn't clear kids' doubts or were able to communicate well.
Later acquiring Akash!!!! And story begins.
@@KeerthyYalapalli still Aakash is their best cash cow. The problem was arised when they started the Byju tution center which they thought will target student between 5-10 std
Paisa ka mamla he..😅
@@rishisharma3591 agreed!!!
yeah, so very recently I wanted a course from byjus but didnt had enough money to spend so, gave a scholarship test. After the test i got a call from byjus saying you will get a counselling session and i instantly clarified that i dont have much money to spend to which he said the maximum it might cost you will be 20,000/-. I said okay the counselling session went great after which the price talks came in wherein the price they started with was 1,00,000/- I clearly stated a BIG NO. Next day i got a call from byjus again saying its for feedback wherein i told him i cannot afford 1,00,000/- he said we will give you a discount and cut down the price to 50,000/-. still i said i cannot. Because thats overbudget, at last he cut the call saying " Tera Exam Bhi Ghanta Clear Hoga ".... also in the counselling session she clarified i have to buy the batch in the session itself and then the next day i get a call to sell the same course.... HIPOCRACY at its peak
Who is he to say to you that you may not clear your exams!!! You should hv recorded the call and sue them!!!
dude trust mee that was my first thought (that why my call isnt in record mode) after hearing what he said@@KeerthyYalapalli
Why would you even buy their courses when others are providing the same thing at 5-10% of their cost
A much better podcast than a Placebo beer biceps podcast.
Haha😂
“Everyone has almost the same information but the way information is packaged and presented is the key differentiator! & driver for our growth”. This was golden in the sense innovation does not have to be an entirely new idea or concept but if you are creative/ innovative you can rinse & repeat what exists and present it in a novel way or with a new perspective.
A few months ago I knew nothing about these young adults who are enthusiastic about a new India & creating buisness with drive to be the best. Inspiring stories.
I'm from media business and this is probably the BEST podcast with full of core information in article or text content driven media industry . Huge huge thanks to both of you🙏... It provides the insight that I needed.. 😊🙏
Byju Ravindran a simple teacher with a good idea started, the greedy sharks made him taste blood.
I believe you guys are doing a great job!! Would appreciate if like netflix and bollywood, we could see a round table conversations of a few contrasting founders of very nature of buainess, lets say one finance field then one Consumer durable or tech sitting together on a coffee, and a good mix of older generations businessmen women, jinhone foda hai ek dum like tata adani muthoot etc, or special bootstrapped businesses, cause I guess bootstrapped earns more long term revenue then these new startups
Hi Raj- Quite interesting and informative. Great program. Please keep going 👏
This guy has spoken absolutely facts.very knowledgable and wise.Lot of things to learn.
Bhai please tell me do you use AXA camera ..?
Hearing oyo and Akash in a single sentence is truly an enlightening experience for me
Extremely interesting podcast. Well done to both of you ( can say as I am much older 😊) 👍🏽🇮🇳
Byjus is in big trouble. Byjus had been to many engineering colleges with unimaginable packages for sales now I feel bad for those people taken those offer.
What an amazingly immature yet super excited guy!!!!
This was another amazing podcast... very engaging and deep meaningful conversations 🎉 👍 👌
Telecom, Insurance, FMCG , Edtech are known for aggressive sales practices
I believe anything in the world needs to be purpose-driven rather than only profit, valuation, IPO, branding, marketing, hiring, or firing. Look at any start-up in the last two decades only those who succeed and will continue to grow as the purpose is rock solid.
Good and unbiased conversation ❤
please bring sir we would like to understand that why is he respected as a business coach in MSME. While people in this sector like viveak bindra are accused of miss using their power & influential abilities.?
Pichle 10 saal se me startup ke piche hu, ganta koi investor bhaav nahi deta, iit aur iim ho sandash dhone ka bhi banayoge tho bhi funding milegi. Tags matter.
my attention is totally captured by light reflected by sir's sur
Well said Relationship more important than money and power...
Raj Shamani takes money from BYju ravindran to praise byjus later takes money from this guy to criticize byjus 😂😂😂😂😂
Raj loves to connect everything. To fmcg why added gsk and Unilever..
11:22 Totally Agree
More Does Not Mean More Power 👍
While listening to this video, i got confused that is i am listening this video on 2x speed 😂😂
Guys I think you should visit and watch middle class or lower middle class marriages, engagement process, living thaught process then I'm sure this talk can be deeper on relationships and money & power.
Thank you for the rest of the discussion.
Bro aap ya pad per kya note karte ho
I absolutely agree that Money is NOT At All Power. Power is much bigger than just Money. Money follows Power. 😊🇮🇳
00:03 The aggressive sales culture led to unethical practices in startup business models.
03:35 Byju's acquisition of Akash Institute faced legal issues and the founder is fighting against Byju's.
09:13 Building a successful company requires hard work and facing scrutiny
11:46 Relationships are more important than money and power.
16:33 Indian entrepreneurs are experiencing a shift towards instant gratification.
19:10 Digital technology has bridged the gap between the startup ecosystem and the larger audience.
23:37 Media companies rely on multiple sources and trust their gut to gather information.
26:22 Media perception is influenced by sources and networks.
32:28 Digital media companies make money through B2B and subscription revenue models.
34:33 Native integration is key for media companies to make money without banner ads.
38:19 Media business is not scalable from a revenue perspective.
41:16 Content to Commerce is difficult and service businesses depend on advertising and subscriptions.
46:43 Living with co-founders and doing operational work affects sleep schedule.
49:24 Focus on a niche market and build a strong brand
Hi Raj.....following you since some time. One request if you can do podcast with co founder of furniture start up like pepperfry. How their bsns going on
Sir please please take CA sarthak ahuja , Think school founder in your podcast
Byju ko ab ek course launch karna chahiye:how to make a lossable business🎉
Excellent thought 🎉
Love from Bangladesh🇧🇩
Raaj Bhai please do podcast with sales guru.
Problems with BYJU's is nothing but a finance company that used to finance the courses of those who couldn't afford the expensive courses. Just to show the number growth and financing courses and then delinquent accounts 😂😂😂😂
apke video men jada english hota he to kuch chiz samajh me nehin atta he
I Know and understand English very well but still need hindi to know things very well .Thank u raj bhai
Speaker is bang on ... & credibility that he is holding is Great
Always admire the no nonsense attitude of Vaibhav :)
Excellent session
Amazing...................
At little curious as to why Raj's book BUILD DON'T TALK is thicker than I one I ordered on Amazon. Would like some clarity.
LAST 10 YEARS INDIA DID > 1 LAC STARTUPS AND LESS THAN 100 ARE PROFITABLE 😂😂
"Beware of potential startup scams, and make informed choices between Byju's and Aakash in the education sector. Additionally, delve into the intricacies of the media business and the threats it faces. Stay vigilant and stay informed."
My student was take a byjus membership they went their home some how they manipulate and asked some questions in front of parents some they answered and started using some sweet word and her mom used her owned money to take that course her husband warned her but she wanted her daughter to be smart and they gave a TAB and then when classes started she was in school and they were inviting her to joined a class her mother told how could she attended and after when the period end they started calling her to take a course again
super useful conversation bring Kunal shah and ashneer grover
Hey Raj the podcast was full of insights as always ❤... I am also from indore😊
I would love to request
1. Dmart
2.Hdfc
3. Bajaj finance
Or more such consumer facing company founders🙏 to have podcasts with
bhaii ye lambii convo thi? literally kab start huaa kab khatam huaa pata bhi nahi chala
49:40 superb
Hello from muzaffarnagar...for the first time i have heard someone from muzaffarnagar city in such platform
16:02 Superb
Sab sale Dikhawe me jee rahe hain
Rikshe pe ghoom rahe hai iPhone leke
AUDIO is not clear
The leader of the country has a big role in the growth of India.
Guest is also not aware of the scene he is very preachy
Byjus is totally a waste or all the resources they have used till now because of all the higher level management bad decisions , there is no one thumb rule which they have used till now they just use hit and trail methods only all the Sale VP and AVP have very low levels of maturity in them they always provide only pressure to Sale without any plan And I am saying this thing because I have in Byjus for 3 year as a manager. …….. RIP byjus
Ur contents are addictive can't stop at one...
Feels like I am being knowing something more than the person who is not consuming ur content..
Also feel could u make it a little more entertaining sarcastic fun and mastibhara m. Feel its too professional more serious content conversations
Hello Raj bhai,
As geek head of this whole startup system, I am always looking to clear my doubts about failure and wrongdoing of startups. This podcast is great and definitely worth watching. These podcasts are very informative. I would appreciate it if you could post these videos more frequently.
Love you 3000 bro.......
Raj love your work...look forward to meet you some day...#figuringoutstudent
Have been Watching you since months and today realised I have not yet subscribed 😂😂
Great podcast!
I watched almost all your podcast, This one was very good, I am also a DPIIT RECOGNISED STARTUP. Patented technology, 200 billion market.but very sad to say the bottomline administration is very poor.some cheaters are enter STARTUP body , they help only there reletive n influence people only.
Encouraging like always ❤❤❤
Awesome podcast
Thumbnail needs to change . Add Inc.42
These are startups , some of them will fail others will succeed. This does not make them scams . At times when the cash flow comes in and cannot be managed properly ,people get greedy and careless.
Startups are failing because engineers are jobless and are giving cat.
Let commerce field people handle.
what is house of x can some one explain?
I appreciate your vision sir, I also DPIIT RECOGNISED STARTUP, Over a 200 billion doller market size. There was so cheating in funding n mentoring, loan, No one can care . Strategy is very good, but implement too poor.
Iam comming to your studio at that time you are hosting a most powerful person. Wait 5years.
😂😂😂😂😂
Bro is using CZcams comments as his affirmation notebook
It was shocking to see the lack of information here in the podcast provided both the people involved are from the ecosystem.
How come?
I am watching the podcast today and Byju's current evaluation stands at 1 billion dollars.
Every new co-founder comes and preaches the giants. One day he becomes a giant then new founder preaches him what went wrong!
It is incredibly naive to compare scams, misconducts that happens in India vs. US and saying it is not even 1% of what happened there. We should hold ourselves to a standard even higher than US or any other country. That will help us build truly global products/companies, build trust and that will attract both investors and customers to Indian companies and enhance our economy by adding several billions and possible trillions of dollars. Think Samsung, Honda etc that build robust brands with customers worldwide. While I understand your sentiment was to say Indian startup ecosystem has some great companies as well, any misconduct from major players negatively affects investor sentiment, customer trust and overall will take away money towards other countries if things don't change.
Companies fail its normal. Very few rise from these and becomes big. Usa also sane. Just invest based on your research and tht will save you
U should try to focus on your mics etc voice is not coming clear as compared to other
Mujhe lag raha hi ki one 1.5x mai play kiya h
Please invite agri commodity related business founder
Please call falguni nayar the naykaa queen
Please do interview with Aleena Rais she will tell you the background scenes of mutual fund or you can ask her for English Language barrier in India
Because we are living in "fools peradise" GDP INCRESE by 30percent.good price increase by 50persent.but govt show as gdf .and give us false hapiness."read book banko ka mayajaal".
I love wensday because of you
🥺❤️
thank you so much🙌
Byjus puts video on website , how is this tech
Being Pessimistic shows you have knowledge but it is not true
Nice podcast shamani bhai
Distroyed the Aakash Institute
47:30 to be honest I does not agree with you on that point because I was recently travelling in train and I was travelling in AC 3 tier and my mom used to remember how sort of a luxury thing was it to travel in AC 3 tier and nowadays to be honest every second person is travelling in AC 3 tier not just that that factor in every place is ranging from someone buying a perfume adeo like sales of those things are growing and specially growing in tear to threat 3 cities and specially among the India 2 group so yea not a bubble and definitely not a hoax
To whomsoever
Pehle discount dunga phir baad mai kamaunga. Does not work in Indian market.
Pls Bring Arjun Vaidya on this show..
You can ask Nikhil Kamat founder of Zirodha
Speak 100% hindi language for person like me who is from small village of india 😢.. (i use google translation for this comment)
Sources ka answer is still not clear. Today you might get companies coming to you. Tell us what were the sources when u started. That was the question.
NO NEW INVENTIONS ALL STARTUPS ARE COPY PASTE OF US STARTUPS 😂😂
I watched full video but didn't get the knowledge because there is no English subtitles.
Sir, i am from bd. As you offer ourselves to tell someone's name whom are invited from you as a guest. So i kindly request you to call someone who know a lot of thing how to gather money as investment to grow our startup.
Relationship > Money 😊
Raj pls bring aayushman sinha of Represnt otherwise neel gogoi (sorry name might be wrong) of iplix media...thank you in advance❤
Is it the same wrist band which Virat Kohli was wearing in wc
The main reason startups are failing because of core morality, principal and classism. When a ceo from a humble background gets a lot of money all at once becomes blind and distracted. This happens less in western countries because they already lived full Ives and focuses on solving problems and capitalising on the method.
How happy this country is when a startup fails. We genuinely love celebrating the failure of our people who take risks and initiate new ideas. Typical of us good celebrate death of your friends dear. Akash vision of the country haha ha before them there were brilliant there were so many.
Find better work to do than analyse failures of others. If only Byjus was there when my children needed it Sigh! Instead I had to send my children to Chennai to tutor for IIT preps. That was the biggest mistake I made. It was a disaster which I could not criticise like you guys . Instead I had to swallow that wrong step I had taken traumatising my kids. Byjus was and is a solution at your doorstep. You can sit on an arm chair and criticise because you are privelaged lot.