What the Shoe Palace Shooting Says About the Present & Future of Sneakers | Complex News

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  • čas přidán 12. 08. 2021
  • On Wednesday, August 11, 2021, Shoe Palace employee Jayren Bradford was murdered during a sneaker raffle dispute on Melrose in Los Angeles. This horrifying incident is just another example of the growing dangers involving the sneaker marketplace and the culture in general. Complex News visited Melrose to get a sense of what steps need to be taken to make the process of buying sneakers safer and easier.
    Rest In Peace Jayren Bradford.
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Komentáře • 126

  • @ssme_
    @ssme_ Před 2 lety +23

    "You mentioned off camera you entered a few raffles before"

  • @darealbullet
    @darealbullet Před 2 lety +15

    Reason why replicas are getting popular

  • @streetteams
    @streetteams Před 2 lety +33

    A 16-year-old was arrested for this killing. Insane out here for clout, and at 16, and Nike don't give a damn about this type thing in regards to scarcity on releases. Frenzy is what they want, and this is the cost too. F Nike and the shooter. RiP Jayren Bradford.

  • @christheclamper6614
    @christheclamper6614 Před 2 lety +40

    Nike just needs to make more shoes and do pre orders enough with these draws

  • @elephantprint
    @elephantprint Před 2 lety +11

    As a little kid, it was weird to me that pride would be one of the 7 deadly sins. It was always preached to have pride in yourself/your people and what you stand for/represent. As I've gotten older I start to see why. Being too prideful can lead you to think it's you against the world, and you have to protect it from anything that defies it. Pride shouldn't be something you need to protect, it should be something you hold yourself up to and believe in. The killer was a wuss - so insecure about himself that he went and did something so stupid over a little incident just to protect his pride/ego.

  • @JonathanTacoman
    @JonathanTacoman Před 2 lety +21

    Keep making products limited, timed, and exclusive

  • @LoopGawdTV
    @LoopGawdTV Před 2 lety +13

    People have been getting killed over shoes since the early 90s. This isn’t nothing new.

  • @gusweb646
    @gusweb646 Před 2 lety +6

    It’s clearly the sneaker companies fault they know what exclusive sneakers does to the community. Nike and adidas need to stop making limited pairs of sneakers and mass produce the sneakers

  • @UmbreonxUmbreon
    @UmbreonxUmbreon Před 2 lety +6

    Shoes ain’t never that serious

  • @LoopGawdTV
    @LoopGawdTV Před 2 lety +3

    You can tell that these people in the video are super young. People in the 90s were getting their heads blown off daily for Jordan’s.

  • @trestaylit619
    @trestaylit619 Před 2 lety +8

    It wasn’t over shoes it was over pride.

  • @nahles_
    @nahles_ Před 2 lety +6

    Great piece of journalism

  • @disciplesf4287
    @disciplesf4287 Před 2 lety

    First time im hearing about this, this saddens me RIP

  • @Nobrakes504
    @Nobrakes504 Před 2 lety +2

    That just crazy

  • @dwadeisthegoat2020
    @dwadeisthegoat2020 Před 2 lety

    This is why I want to start buying shoes and clothes online ain't no telling what people will do over materials

  • @silva286
    @silva286 Před 2 lety

    now they boutta backdoor ALL the pairs lmao

  • @karleentapia5563
    @karleentapia5563 Před 2 lety +1

    Rip Jayden. People are truly evil and ignorant.

  • @Dats_dope
    @Dats_dope Před 2 lety

    What system should the shoe companies do ?

  • @chefdthathop6846
    @chefdthathop6846 Před 2 lety +1

    That is why I quit collecting sneakers... 😔🤷🏻‍♂️

  • @Dantega415
    @Dantega415 Před 2 lety +12

    People are just sore losers man. They don’t know how to take an L or a NO. God rest his soul🙏🏽🙏🏽🙏🏽RIP Jayden