The Biggest Secret Influencers are Keeping from Their Audience
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- čas přidán 27. 06. 2024
- Let's chat about the creator/influencer marketing industry! I wanted to do a little q&a about this whole world - the highs, the lows, the good, the bad, the ugly. Would I start this job now? What are influencers hiding from their audiences? Let's get into it!🌻 Head to www.squarespace.com/morehannah to save 10% off your first purchase of a website or domain using code MOREHANNAH.
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CHAPTERS
00:00 Intro
00:51 - Pros & cons of part-time working
02:10 - What influencers are hiding from their audiences
04:09 - Personal vetting process for partnerships
04:52 - How long do videos take to film/edit
05:29 - Setting rates as a freelancer
06:47 - Instagram income
09:30 - Essential admin
11:06 - Freelance routine
11:56 - Work emails
12:33 - Would you start this job now?
13:07 - Tax deductibles
13:59 - What makes up most work time?
14:23 - When should we watch your content?
14:56 - Preventing burnout
15:23 - What do you want to do that you haven’t done yet?
15:53 - Companies you’d like to work with
16:02 - ChatGPT
16:16 - Business savings since having a baby
16:37 - Creative v admin work
17:05 - Do you calendar block?
17:41 - Do you still like doing social media?
19:12 - Staying motivated when numbers are low
20:15 - Influencer stigma
21:08 - Brand work timelines
21:23 - Does having a kid give you more work drive?
22:17 - Outro
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As an accountant in the UK - good points on that front! People often forget that while "allowable expenses" do technically reduce your tax, you need to be making enough profit to pay tax in the first place AND the expense will (almost) always cost you more than it will save you in tax. At the end of the day, the simplest solution is to only spend on things you need (in a business setting - obviously in personal life we all deserve some treats now and again!).
Oh yay! Accountant approved lol!!
I think influencers just need to be honest and say it’s an AD and of course I’m being paid to sell it, end of story. The murky waters come from influencers using the ‘we are best friends, I love you, you’re my family’ to make people feel they are friends and then using that to sell, it’s just feels unprofessional to me. You don’t do that so I’m not aiming this at you.
I'm an influencer marketing manager, so it's super great to hear this much detail from the influencer POV! I'm glad that what you're saying is pretty aligned with the experience I expect that the influencers are having on the other side of the negotiations 🙂
omg I would love to have someone like you as a project manager! No matter how much planning I do, I always underestimate how long each task will take me and I fall way behind schedule. The self-employed struggle!!
Omg let’s chat 🤓
Dream collab right here
The "my video didn't do well" feeling sounds a lot like the "my paper got rejected" feeling we have in academia. But you learn from it and go on building the reputation regardless!
Applying for internships as a CS student also feels similar. Send out tons of job applications, get rejection emails, feel sad for a bit, then move on and keep sending in applications. I've made so many tweaks to my resume so definitely a learning experience for me too :)
I've been in both places and I would say having a paper rejected is worse, as it's usually the work of months or years and the people evaluating are real experts. The CZcams algorithm has some miseries that make me not take it too personal if a video does well or bad.
@@Cerebroteswasn't trying to make it seem like that experience is worse or the same as getting a paper rejected. just sharing my experience of rejection as well.
Your “what other freelance work would you do” answer is what I do, and it’s an organizational person’s dream! 😍
yes being a producer!! basically done it for myself for 12 years, be interesting to do it for others!
Personally I tend to zone out when some sponsor message comes up. I feel if there was nore room for nuance i would be nore interested in actually getting the product as those downsides snd not knowing how to manage them prevent me from getting the product or services.
That’s totally fair!
I agree because so many youtubers keep getting the same brand deals over and over again and there is only so many times you can hear the same exact script and have it have any effect on you. And sometimes I feel like doing a "smooth transition" from the topic they're talking about to the sponsored bit makes the whole thing even less genuine. Like how much of the video was altered to slot in that ad so well?
I agree, a couple of times I've actually got a CZcamsr sponsored thing after seeing criticism of it! It made me curious to actually try the thing and find out for myself vs just thinking "this is just an advert, I can ignore it"
Fun!
I highly relate to loving work and parenting, and definitely not wanting to parent full time while sometimes still missing my kid while at work.
So many mixed emotions!
Little humans are wonderful, and also intense and exhausting.
I love the videos where you break down the behind the scenes stuff of being an influencer or when you just talk about financial related things in general. I feel like so little of business and financial aspects of life are discussed in school unless you take specific classes on them in university which is so frustrating because everyone has to deal with them at some point and then so many people just end up lost and confused
"I'm watching video's from 4 months ago"
Been there, done that. Once that playlist starts building up, its bloody damn hard to get it back down
Thank you for your transparency as always! As a small CZcamsr and podcaster who does content creation in her spare time after work it's really interesting to hear your perspective and experience.
I really appreciate your wisdom and openness and I definitely took notes! Maybe I'll take the leap in the future!
feeling proud that I'm watching this within the first 24 hours!!
hope you’re well and staying safe this week
So excited to watch your time tracking video! In line with the watching in the first 24 hours vs later, do you know what impact it has watching videos on double speed? I know revenue is based on minutes watched, so if I watch the whole video does it count the 20 minute length of the video or the 10 minutes I actually had it playing?
This is a super interesting question, and I would also love to know the answer, as I rarely watch videos on the original speed setting!
Great to hear about how you vet partnerships! Would be super super awesome to see you sign the Clean Creatives Creator pledge to say you won't work with fossil fuel clients. Seems an obvious one but the more folks who sign it, the more we can make a noise 🥳
I’ve not heard of that, will look into it
@@morehannah On that detail, condoms, lube, dildos etc, can they be made without fossil ingredients? Dildos can be glass of course but the glass furnace might be gas fired...
@@zapfanzapfan Could also be biogas? There are lots of alternative energy sources nowadays if still only in the baby years.
For the "Do you think the stigma around your job is getting worse or better"....I would like to hear how different the answer would be to "being a sex and relationship educator" and not just "being an influencer".
Thanks for the video !
Everything I watch on CZcams is from my watchlater page (which is fueled by my subscriptions page). I'm currently 12 days behind... But sometimes I'm three weeks behind, and sometimes I'm only an hour behind. It depends what's going on and if it's Vlogmas.
I wanted to know about how working freelance as someone with a chronic illness or disability (I’m not sure how you class UC) works. How do you find the lack of security and lack of sick pay during flare ups? And is it outweighed by the benefits of flexible working that come from working freelance and being able to work from home?
I ask as someone with a chronic illness that’s recently graduated and I’m struggling with the idea of working a full time 9-5 but I do think I need the security of a PAYE salary with sick pay because of my illness so it’s hard
I can relate to this. I'm trying to have it both ways, have a part-time job and becoming a freelancer on the side. Not sure if this is a great idea but this is my (although very loose) plan at the moment.
It’s such an individual decision because many disabled/chronically ill people can’t work a PAYE job because of the office hours/lack of flexibility so gravitate more towards freelance. But you’re right there’s the lack of security with sick pay etc… my only real experience of my illness affecting my job was 2017/2018 when I was in hospital and my surgeries so couldn’t work. The thing that helped me was having passive income streams (Adsense, affiliates, Patreon) and savings. So always having an emergency fund (personal and business) so you can still pay yourself if you can’t work.
From where is that shirt? It's gorgeous!
it's a dress from big sister swap!
Wow, your editor is so fast! I take so much longer editing mine. 🙈
Do any advertisers/products tell you to your face, "Sex? No, we don't want to be associated with that", or is it just you never hear from them at all?
Just don’t hear from them. But there was one brand who wanted to sponsor a video on the HW sex ed channel and it was all agreed, I filmed it, edited and sent it over for their approval and then some higher up was like ew no it’s related to sex we can’t. And so they pulled out. I still got paid though and I uploaded the video just without the ad lol!
@@morehannah Glad that worked out so well!
Great video. You are a full time mum, just condensed ❤
Small request from the hard of hearing audience. Try not to put caption boxes in the bottom center to add information to the screen, this is the most common place that captions show up for those that use them. Thanks!
💖
hi
KiwiCo is missing out not working with you.
They really are
A few seconds of Hot Stuff!
9:31
Vivacious!