Nudge: Increasing Traffic Safety with Duct Tape

Do you want to learn how to apply nudging? Join our course here: inudgeyou.com/en/masterclass/
One morning iNudgeyou's Junior Researchers went out in the morning traffic in Copenhagen to test a nudge. Using 2 cameras and 4 metres of duck tape, they managed to help bikers and pedestrians getting more safely to work.

[@agungstefanuskembau4944]

Brilliant! I am from Indonesia, currently studying behavioral economics including Nudge

[@sashafainberg1825]

It doesn't have to be complicated to be smart and effective. Yeah!!

[@purushothamansrinath1214]

Guys , in India we don't use duct tapes, we use concrete speedbreakers. In nederlands people follow rules, in India people should be forcefully mandated ( unless they slow down on to a speedbreakers they are goanna damage themselves) so slowing down for a speed breaker means they follow the rules ! India is different.

[@elinj4960]

hi! we're doing a similar project. where did you guys buy the tape? what brand is it?

[@ntanggg1042]

damnnn! cool

[@TeriSneky]

I... I don't get it.

[@liekevanzeeland3133]

It's Duct tape... On topic: nice to see it works in Kopenhagen. Over here in Utrecht (The Netherlands) I see it fail every day.

[@evanmanni2723]

They could be nudges differently depending on their behaviors over there or should I say mental model.

[@evanmanni2723]

They could be nudged differently depending on their behaviors over there or should I say mental model.