The Underdog of 4th gen: Why (G)I-DLE is a miracle

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  • čas přidán 6. 06. 2024
  • #gidle #kpop #(G)I-DLE
    This video documents the underdog success story of (G)I-DLE.
    Coming from a non Big 4 background, (G)I-dle had a humble debut (only 260 copies sold and few MV views). But over the years, they managed to grow from a "nobody" group to a global music sensation, topping the charts. Despite many obstacles (such as member leaving, group hiatus, etc), they only grew stronger and stronger. In their recent songs, (such as "Tom boy", "Nxde", "Queencard"), they've also shown their ability to write empowering lyrics for women and have become the leading faces of new pop feminism.
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Komentáře • 99

  • @GleeChan
    @GleeChan Před 14 dny +119

    I'd also like to add that Shuhua biggest strength is really the things we don't see. Apparently behind-the-scenes she's the group's motivator/cheerleader/therapist. She knows how to encourage everyone when they are down or have hardly any energy. Soyeon has stated more than once she's based songs off of Shuhua's strength, and we've all seen how both Soojin and Yuqi have been super protective over her. So while that doesn't really translate to the album or screen, it makes the group stronger. It's sort of an invisible thankless job.

  • @youngmanlogan5812
    @youngmanlogan5812 Před 16 dny +115

    cube used to be bigger too. now they have only gi-dle. sorry but lightsum and nowadays can't carry cube if gidle leaves.

    • @ranran_dv
      @ranran_dv Před 14 dny +9

      HyunA was the one carrying Cube before idle

    • @heartforall5853
      @heartforall5853 Před 14 dny +5

      @@ranran_dv Beast was the OG tho

    • @Blue2024_rs
      @Blue2024_rs Před 14 dny +2

      ​@@ranran_dv And where is Hyuna now? Cube also not doing any better

    • @ranran_dv
      @ranran_dv Před 13 dny +2

      @@Blue2024_rs WAS. Past tense

    • @Blue2024_rs
      @Blue2024_rs Před 13 dny +1

      @@ranran_dv Yes, I know. To be more explicit, a lot of people day that Gidle should leave Cube, but looking at Hyuna, Cube might not be the biggest company, or the best towards its artiști, but they worked well with Soyeon and the girls. Tbh I hope they stay with Cube

  • @mikimamus
    @mikimamus Před 16 dny +58

    Thank you for the video! Gidle single-handedly saved Cube from bankruptcy

  • @misteryemisterye
    @misteryemisterye Před 15 dny +35

    They joined queendom around their Uh-Oh comeback
    And I agree, I BURN is really an S-tier album. All songs sounds cohesive and great sonically-wise.
    Its still their best record up to date imo

    • @murpled91
      @murpled91 Před 14 dny +3

      yea i burn has remained that way it’s so cohesive

  • @nikhilrana1237
    @nikhilrana1237 Před 14 dny +22

    The fact that it's just the members especially soyeon carrying their own group activities all by themselves
    Cube is just taking them for granted , they don't know that their company will simply shut down if g idle ends
    They are my favourite 4th gen k-pop group bts❤

  • @childofartemis5410
    @childofartemis5410 Před 16 dny +73

    It's a really good video. I appreciate the effort...
    Only one thing to add, Fate became a sleeper hit after their performance at Lee Hyori show. It climbed the charts so fast after that. The fans had to beg cube for weeks to release the live clip as Shuhua was on a health hiatus at the time. And then with the help of the live clip they soon achieved their 4th PAK

    • @alexaa1187
      @alexaa1187 Před 15 dny +7

      and the fact that they only performed fate instead of wife because wife was banned from KBS the channel where Lee Hyori's show aired

    • @kindateia
      @kindateia Před 14 dny

      Why was wife banned from kbs?

    • @justtt.k22
      @justtt.k22 Před 14 dny +3

      @@kindateiathe lyrics were “sexually explicit”

    • @kindateia
      @kindateia Před 11 dny

      @@justtt.k22 wow uh. of all things i cant even remember anything like that there

  • @melodramatic7904
    @melodramatic7904 Před 12 dny +7

    I was so mad when So-yeon was eliminated from Produce 101 season 1 because she was my favorite out of all 101 participants, but I think it was a blessing in disguise because she was able to be in G-idle. 😊

  • @ali_gamming2516
    @ali_gamming2516 Před 15 dny +35

    So understimated that hurts... G-Idle is the only Kpop group I listen to, because it is unique

    • @GleeChan
      @GleeChan Před 14 dny +3

      How do you know they are unique if they are the only group you listen to?

    • @heartforall5853
      @heartforall5853 Před 14 dny +6

      @@GleeChan People can have tried listening to other groups and then stopped afterwards. They are the only group I can listen to every day without getting bored because they have such a diverse discography.

    • @chosoooooo
      @chosoooooo Před 13 dny +1

      same

    • @Hrathen39
      @Hrathen39 Před 12 dny +1

      Really need to listen to more groups. While Gidle is my 2nd favorite group, I at least listen to everyone and give them a chance

    • @pipe.down.
      @pipe.down. Před 12 dny +2

      Yeah, exactly how I feel, literally 99% of K-pop songs sound all the same, it’s all generic. Idle is the only group I can listen to because unlike other K-pop groups, listening to one song isn’t like listening to 10 others. Idk how to explain but it basically goes with what I mean by “all the same and all generic”

  • @KAGAMINELENDESIVER
    @KAGAMINELENDESIVER Před 13 dny +9

    (G)-IDLE remind me of a 4th gen 2NE1 because of their uniqueness and discography. I love both of them and I am a Neverland and Blackjack only. I love how they have new things to show and aren’t afraid of standing up for themselves. I never ever thought Blackpink was similar to 2NE1, I always felt it was IDLE.

  • @deepanwitasinharoy4524
    @deepanwitasinharoy4524 Před 14 dny +10

    I would also like to point out that the only reason gidle is this big is because they write and produce their own songs. Which means they are heavily involved in the creative processes of their comebacks. Soyeon mentioned that they were supposed to debut but cube wasnt giving them songs, which is why she decided to make one for the group (latata). If gidle didnt have the members (currently: soyeon, yuqi and minnie) who write their own songs, they would probably not be this successful today. I think cube is a lazy company who dont spend time on their groups. Not to mention its mismanagement issue. Its two other groups- lightsum and nowadays do not have comebacks at all, let alone successful ones.

  • @Andy-ne5qi
    @Andy-ne5qi Před 13 dny +4

    G-idle are so successful because they are self-made. They are a miracle because Cube failed them every step of the way. They were set up for failure from the beginning. They had to reinvent and re-debut themselves. They are the creative forces behind their captivating music and concepts. They survived the Soojin scandal because of this. Every album is different and unique but is still G-idle, because it comes from them. They always surprise us. Their themes are powerful without being cliché. This is what defines G-idle, their authenticity.

  • @ce_982
    @ce_982 Před 14 dny +5

    gidle, to me, are the group leading kpop right now. i think when people name a group as the leaders of a generation or whatever, they think about charts and wins. but when i think about groups that are leading kpop, i think about groups that are making changes and taking risks, which is what i think gidle does with everything they do. this obviously causes them to get tons of hate, but i think that's a given because when we look back on groups that have had a big impact on the way kpop sounds/looks now days, (groups like brown eyed girls, f(X) etc..) we see that when they were active, not many understood or liked the music they were putting out or their concepts because they were different and strayed away from the norm. but now, we can look at kpop and see their impact all these years later. i can see people tens of years from now looking back at gidle's concepts, lyrics and music and seeing how significant it all was, even if people didn't really realize it at the time.

  • @lomahtw
    @lomahtw Před 14 dny +12

    we all know this is (G)I-dle's agency which is Cube Entertainment. not the other way around, Cube Entertainment has a girl group called (G)I-dle. so in 2025, it will be critical for Cube's survival in Kpop industry depending on whether they can renew (G)I-dle's contracts or not. the gals will survive if they set their own agency or perhaps another agency. wait and see then.

  • @haroldsamonte5417
    @haroldsamonte5417 Před 13 dny +6

    I think it's also worth mentioning them gaining more attention when Soyeon and Miyeon joined kda.

  • @babette5918
    @babette5918 Před 15 dny +9

    Very insightful and accurate. Well done! You'll have to update this in less than a month. "i Sway" drops July 8th!

  • @rajashreemajumder3478
    @rajashreemajumder3478 Před 18 dny +16

    what a perfect video.

  • @VEGAZMINNIE_YUQI
    @VEGAZMINNIE_YUQI Před 16 dny +18

    Great 👍

  • @jyerin395
    @jyerin395 Před 15 dny +6

    I love all the things you mention about them. Cube management really stinks at PR, especially promoting their songs internationally. That's why (G)-idle has to do it themselves. They send the groups to a few variety shows. Barely promoting their groups like Pentagon and Lightsum.
    That's why their growth is the most authentic for me in this fourth generation. They start from scratch, and they don't have the privilege of the big three. There is no hate toward other groups; they have their own shares of sacrifice.

  • @Jry088
    @Jry088 Před 12 dny +2

    I love idle so much. My favorite group

  • @Mint52353
    @Mint52353 Před 16 dny +13

    Good video. Appreciate the effort. But the biggest news here for me is how big JYP has grown, haha. Didn't realize they had caught up to SM and left YG behind. I remember JYP being similar in size to YG behind SM. Guess, JYP's whole business restructure around 10 years ago worked

    • @heartforall5853
      @heartforall5853 Před 14 dny +1

      After TWICE they rose fast, and then they had Stray kids too.

  • @robertthomas2312
    @robertthomas2312 Před 13 dny +3

    I enjoyed this essay, you did a great job. I love gidle collectively as a group and individually as each member has their own unique talent and personality 💎💎💎💎💎

  • @serbonkers4130
    @serbonkers4130 Před 10 dny +1

    soyeon is just god tier. her skills are comparable to g-dragon. dont be suprised if she becomes the top girl boss of kpop in the future. yuqi and minnie are my favorites too.

  • @yorubademon6353
    @yorubademon6353 Před 5 dny

    This is why i don't feel bad by the views cause it takes a lot of resources to grow those things.

  • @itachilimbu3752
    @itachilimbu3752 Před 15 dny +9

    This video was much needed. Thank you ❤❤🎉🎉🎉. Also gidle already topped brand reputation in 2018 for 2 months which is their debut year

  • @GloryInWonderland
    @GloryInWonderland Před 14 dny +1

    I have never been so proud of 6 people who I have never met. They deserve every win they get. I love them

  • @JonUwU02
    @JonUwU02 Před 13 dny +1

    This video explains exactly why i love Gidle

  • @chosoooooo
    @chosoooooo Před 13 dny +1

    im so impressed how you analyzed their whole career with a 12 minute video you're amazing😭 im looking forward to your next video!!

  • @eterniaaabadi1823
    @eterniaaabadi1823 Před 12 dny

    yuqi popularity in china and s.korea is BIG giving her personality and become member in keep running china give big impact save her group

  • @akennext
    @akennext Před 15 dny +2

    Thank you for making this video, it summarized each "arc" of their career while analyzing and explaining their musical growth quite well!

  • @passcode7434
    @passcode7434 Před 13 dny +2

    Really good vid of this superb group, good job!

  • @pineappl3pizzzasoju
    @pineappl3pizzzasoju Před 15 dny +3

    Frozen received a PAK 😂

  • @taengsfans4754
    @taengsfans4754 Před 14 dny +3

    you kinda look like lee young ji undercover 🤣

  • @ashfen99
    @ashfen99 Před 14 dny +2

    Thank you for this video - every one needs to know GIDLE

  • @EduruChan
    @EduruChan Před 16 dny +6

    True

  • @rnrhmam
    @rnrhmam Před 10 dny

    So thank you!❤

  • @xex872
    @xex872 Před 15 dny +2

    Wow! im hoping to see more videos from you, the quality of the video is so good and well presented, and thank you for talking about Gidle

  • @mariapiccioni5974
    @mariapiccioni5974 Před 14 dny

    Thank you for this video! It really puts into perspective how CRAZY their success is

  • @tasmanianbadger
    @tasmanianbadger Před 13 dny +1

    It is worth mentioning that (G)Idle, BTS, IVE, and Twice all have 4 PAKs.
    Big Bang has 7.
    IU… has 22. Yep… 22.

  • @aideul866
    @aideul866 Před 15 dny +1

    Great video! I-DLE deserves such good analysis! 👏 Thank you!

  • @alexaa1187
    @alexaa1187 Před 15 dny +2

    the amount of effort you put into this so cool

  • @factswander6356
    @factswander6356 Před 15 dny

    Thank you so much for this amazing video, they are literally my ultimate group ❤

  • @Readioheed
    @Readioheed Před 15 dny

    Thank you for this video!

  • @GirlSchool-hg7pw
    @GirlSchool-hg7pw Před 15 dny

    This video is just so good

  • @301Serendipity
    @301Serendipity Před 14 dny

    Thank you!❤
    I-DLE LOVE!❤❤❤❤❤

  • @bucksnights
    @bucksnights Před 15 dny

    Great video

  • @rin9001
    @rin9001 Před 16 dny +2

    Thank you

  • @kanelives609
    @kanelives609 Před 14 dny

    Very nice first video!

  • @sso.oi_pao
    @sso.oi_pao Před 15 dny +2

    Already subscribe💜❤️🖤

  • @feelsogoodgangahow
    @feelsogoodgangahow Před 14 dny

    Gi-dle❤❤

  • @SoraiaLMotta
    @SoraiaLMotta Před 15 dny

    thank you

  • @Nevi_Neverlander
    @Nevi_Neverlander Před 15 dny

    (G)I-DLE 🫶🌹❤️‍🔥

  • @xheralt
    @xheralt Před 13 dny

    Like many folks, when I-dle debuted, their fresh sound seems to be the turning of the new generation. On reflection, however, it seems now that they were really the last of the 3rd generation, the end of companies granting more freedom and creative input to the members, an experiment that began with Mamamoo. From that point of view, its too early to say we've turned from 4th to 5th Gen, 4th has some time to play out yet. That's my opinion, anyway...

  • @gillin3405
    @gillin3405 Před 15 dny +2

    great

  • @iamnancy0601
    @iamnancy0601 Před 14 dny

    Idle is really underrated

  • @user-iy5xv8rg9i
    @user-iy5xv8rg9i Před 12 dny

    Album I Never Die It was Idle's last bet. If they fail, the band will probably disband. Because they were heavily attacked by netizens when Soojin was accused Even though there is no evidence that she actually did anything wrong.

  • @natt3433
    @natt3433 Před 15 dny

    Wonderful video, thank you for your explanations, just something to comment, Fate did not rise in the charts after the live clip, it was already among the first places before it was released. 😊

  • @realedna
    @realedna Před 11 dny

    Nice hat! 😆

  • @dilaidle9900
    @dilaidle9900 Před 16 dny +5

    Yeah idle not gidle😂

  • @drizzo4669
    @drizzo4669 Před 14 dny +1

    Gidle is amazing.
    Such amazing talents
    Soyeon is a genius
    Yuqi has tremendous untapped talent
    Minnie is a flawless gem
    Miyeon has amazing vocal range
    Shuhua ......people like her. I dont mean to be rude....but if the group lost Shuhua and was only 4 members, you'd never know the difference.
    Sweet girl and all but she doesn't bring as much as the other 4.
    Im gonna get so much hate for just writing that.
    My point is, they are a very underrated group. They can do better than CUBE. The girls pay for half their videos and promotions themselves.
    Its really bad.

    • @OoOme-qr4wk
      @OoOme-qr4wk Před 13 dny

      Shuhua contributes by her presence not talent she can Handle enough to fit as an idol Other than singing and dancing she Uses her sass and entertaining attitude on shows

    • @OoOme-qr4wk
      @OoOme-qr4wk Před 13 dny

      If you take her out you would have way less moments to laugh and Exposure to the group since like they are missing the spice

  • @rlm502
    @rlm502 Před 15 dny

    Well done.

  • @RudeMekanicals
    @RudeMekanicals Před 12 dny

    But I like saying Giddle lol!!!

  • @MayaLove777
    @MayaLove777 Před 14 dny

    Actually the underdogs of 4th gen are Billlie & cignature

  • @idoublebin
    @idoublebin Před 15 dny

    👍

  • @windy_wooks
    @windy_wooks Před 15 dny

    🫶🫶🫶

  • @nextstep
    @nextstep Před 15 dny +1

    Is dreamcatcher company even smaller?

    • @Anyaaaah
      @Anyaaaah Před 14 dny +4

      Yes definitely, tiny compared to even cube. They are growing though and are bigger than others!

  • @vanthadoun1
    @vanthadoun1 Před 15 dny +1

    Great video, but why the paper bag over your head? If you are a kpop fan, you should be proud of it. I told my friends I like Kpop and I stand by my decision. Be proud of your interests!

    • @bunkersloco9559
      @bunkersloco9559 Před 15 dny +9

      There are a lot of reasons to hide your identity in public, don't assume things by yourself man.