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LG Brand Reveal from Wolff Olins: is it any good? Brand Review
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- čas přidán 1. 08. 2024
- With a striking new approach to what had become a very outdated brand, LG release their new branding to the world. Wolf Ollins head the ship for this one, releasing a very holistic and modern approach to the brand. In this video as always we take a look at the brand and analysis whats out there atm. At the end we will give our scores (from our own perspective).
Spoiler this could be a big hitter!
www.hyperfocus.cc
BRAND PLATFORM:
www.lg.com/global/our-brand/brand-expression/philosophy/index.jsp
(00:00) Intro
(01:40) History
(03:38) logo
(04:53) Wolff Olins
(05:02) Life's Good
(05:59) Brand Video - Our Thoughts
(10:04) Brand Assets
(16:47) Scores
(19:33) One more thing : Brand Platform
(20:22) Outro
Love the idea of fashion designers collaborating with tech giants to dress their avatars - esp if they want to appeal to Asian market and younger audience
deffo ! let’s see how it pans out but would be fantastic to see
I especially like the slogan, giving a new meaning to L and G. I also love the bowing animation as it relates to their Asian orgin.
Exciting to see this rolled out. Makes me think of the Burger King rebrand.
Thanks for the review guys and have a nice day!
True True, The animation really makes it and a brand that is so on point at such scale is very rare imo.
Great, thanks for the video! I agree that LG has done an awesome job! I'd give them 9, with hope that you will review something even better in the future 😜
hehe, yeah will blew are cards on this one.. Maybe we need add a new category ... 11 maybe ;)
Thanks for the insights!
If I can make a wish for an upcoming review: How about Polestar? 😊 While working on a competitor, I fell in love with the brand's design during research and would love to hear how you perceive it. Cheers!
deffo discussed this! we will put it on our list. I think it would also be a great vid too🙌. Thanks for the idea 💡
Great review. But the LG symbol looks boring. In my opinion.
agreed as a stand alone but it was smart to bring it to life imo