PechaKucha Night Sofia vol24 - Bistra Popova presents ESNAF TOYS

ESNAF TOYS™ is a brand founded 10 years ago. It started as a hobby of its founders - two architects Bistra Popova and Anastas Marchev. Their strive to create brought them to an idea that was kept long in Anastas' notebook. Once they become parents the idea first came to live and the handmade wooden magnetic toys for kids and grown-ups were created. When you match the colors you create the right animal, when you mix the colors you create your own weird creatures. During the years, after a successful Kickstarter campaign, Antonia Milanova ( psychologist by profession) joined the team and became a significant part of it. Nowadays just before the launch of the second Kickstarter campaign ESNAF TOYS™ is a brand where design meets play. Our gifts are rare finds for design lovers, pure joy for kids and grown-ups.
www.kickstarter.com/projects/...
At ESNAF TOYS, design meets play. Defining how we, as architects, create toys is our way of "finding ourselves". With our new project- Birdies, you'll see exactly what we mean. In this project, you'll have a Model space and your own tools to build countless types of birds and creatures, just like designers. In the presentation, we will explain why finding ourselves is important. The short answer is that it allows us to stand out what we stand for-beautiful spaces, free play, and a cleaner environment. Our wooden magnetic design objects and toys are entirely handcrafted in our boutique architectural studio. In the presentation, we'll share how we found ourselves and give you a glimpse into our studio, echoing the lyrics of JONT's song: "So if another door closes I hope you see the window opening... ...life slips away Like butter from a knife."
esnaftoys.com/