Content Hubs: Drive More Organic Traffic & Sales
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- čas přidán 21. 07. 2024
- Content Hub strategy gives you the framework to organize your content in a way that is user-friendly and search engine-friendly. Most importantly, they help you establish authority in your field, and guide visitors through the customer journey, ultimately leading to increased sales.
In this video, we will explore different types of content hubs, how to create them, and how they can adapt to the ever-evolving search environment.
Chapters (Timestamps):
00:00 - Introduction
01:22 - What You’ll Discover
01:40 - What is a Content Hub?
03:31 - Purpose & Benefits
05:42 - How to Discover Topics for Content Hubs
10:28 - Types of Content Hubs
10:41 - Hub & Spokes Model
12:43 - Content Library Model
13:43 - Topic Gateway Model
15:18 - Content Database Model
16:05 - Glossary Model
17:31 - Forward Outlook on Content Hub
18:14 - Outro
How to Use Pillar Content to Build Internal Links:
►rankmath.com/kb/pillar-conten...
Keyword Research Methods to Identify Topics for Content Hubs:
► • How to Do Keyword Rese...
Learn More about the Concepts of the Customer Journey & Buyer’s Persona:
► • Decode Your Visitors’ ...
Learn More About Rank Math’s Breadcrumbs Feature:
► rankmath.com/kb/breadcrumbs/
Examples Mentioned in the Video (for Reference):
Hub & Spokes Model:
► zapier.com/resources/guides/re...
► nationalguitaracademy.com/how...
Content Library Model:
► sproutsocial.com/insights/
Topic Gateway Model:
► dollarsprout.com/category/sid...
Content Database Model:
► sproutsocial.com/insights/res...
Glossary Model:
► www.canva.com/colors/color-me...
► www.mayoclinic.org/diseases-c...
We hope after watching this video, you will have a clear idea of how to structure your content with at least one of the content hub models we have shared. If you find this video helpful, how about a THUMBS UP?
Anyway, don’t forget to subscribe to our channel if you want to learn more about how to beat your competitors on search engines:
► czcams.com/users/RankMathvi...
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Knowledge Base:
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Connect with Rank Math:
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Really insightful video! The breakdown of the different types of content hubs and the step-by-step guide on how to create them was particularly useful. The emphasis on how these content hubs are not just about creating a user-friendly interface, but also about SEO and establishing authority in your field, really broadened my understanding. Looking forward to implementing these strategies and adapting them according to the changing search environment. Keep these types of educational content coming - they are an absolute game changer for businesses looking to drive more organic traffic and sales.👍📈
Hello, and thanks for your comment and your input. Feel free to get in touch if you have questions.
Your content is gold so happy I found you ❤🎉
Hello, and thanks for your comment. Glad you liked our video. Feel free to get in touch if you have questions.
Thank you very much. Very insightful content 😅
Probably, a video will always be better. I have been reading lots of articles for content hubs and still didn't get what i need until now
Hello, and thanks for your comment. Glad that helped. Feel free to get in touch if you have questions.
Fantastic content!
Hello, and thanks for your comment. Glad you liked our video. Feel free to get in touch if you have questions.
Excellent video and insightful as always. I am currently restructuring my service website and have started to create blogs to help service pages rank. My question is, how would you also incorporate a service page to this topical content?
I was thinking of doing it in the following way:
/services/car-detailing (this page contains all my service information and a link to a comprehensive guide to detailing). From the guide many topics will be linked, and then sub topics will be linked to the main topic pages.
Am i right in thinking this would help my service page be more prominent within the UK?
Many thanks
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Can you submit a support ticket here: rankmath.com/support/ so that our team can look into this closely?
Looking forward to helping you.
Great ♥♥♥♥
Hello and thank you for your comment.
Glad that helped. We hope that your experience with plugin excels.
Please feel free to reach out to us again in case you need any other assistance.
Sorcery! I just started building a hub two days ago 😂
Hello and thank you for your comment.
Glad that helped. We hope that your experience with plugin excels.
Please feel free to reach out to us again in case you need any other assistance.
@rankmath add an info card at 2:41 - think you forgot mate!
Hello and thank you for bringing this to our attention,
Can you please check now? You should be able to see that card now.
Thank you!
If I set the same focus keyword in my blog, RANK MATH pointed this out. Should I write a 1 word keyword for the main post, and a long-tail keyword for the sub posts?
Hello, and thank you for your comment,
Yes, that's a good idea. Using the same focus keyword on multiple posts can be counterproductive, as it will make it difficult for any of your posts to rank well. Instead, you can use a 1-word keyword for your main post, and then use long-tail keywords for your sub-posts. Long-tail keywords are more specific and less competitive, so they're more likely to help your posts rank well.
Hope that helps, and please don’t hesitate to let us know if you have any other questions.
On an e-commerce website should I make my product category pages the content hubs? It seems like a right idea because then all your link juice from informative articles is going to your transactional product category pages but I can not find many people talking about this.
Hello, thank you for your comment.
Yes, making your product category pages the content hubs of your e-commerce website is a good idea. This is because product category pages are typically the most popular pages on an e-commerce website, and they are also the pages that are most likely to be linked to from other websites. By making your product category pages content hubs, you can ensure that your link juice is flowing to the pages that are most important for your business.
Hope that helps and please do not hesitate to let us know if you need our assistance with anything else.
👍
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We hope that your experience with plugin excels.
Please feel free to reach out to us again in case you need any other assistance.
👏👏👏
Hello and thank you for your comment.
We hope that your experience with plugin excels.
If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
So isn't content hub the same as pillar page with supporting articles ?
Hello, and thank you for your comment,
Yes, but there are some key differences. A content hub is a more comprehensive and holistic approach to content marketing. It typically includes a pillar page, as well as a variety of other content types, such as blog posts, infographics, case studies, and white papers. The goal of a content hub is to provide a comprehensive resource for visitors on a particular topic.
Hope that helps, and please do not hesitate to let us know if you need my assistance with anything else.
Hi sir, Why rank math ask me to put outbound link? What is it for?
Hello, thank you for your comment.
They are an important part of SEO. When you link to other websites, you are essentially giving them a vote of confidence. This can help those websites rank higher in search results, and it can also help your website rank higher.
Please check this article about Building Backlinks for more information: rankmath.com/blog/link-building/
Hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.
Hello, I noticed that on my website, the Person schema type and ID display my website username when tested in the Google schema tester. Could you please advise on how to hide or remove this information? Otherwise, our website username may be visible to everyone.
Hello, and thank you for your comment,
To remove the Person Schema on your homepage, you may need to use this filter on your site: support.rankmath.com/ticket/i-need-help-to-remove-person-type-from-homepage-schema/
And here’s a link on how to apply a filter on your site:rankmath.com/kb/filters-hooks-api-developer/
If you need our assistance with anything else, please open a support ticket here rankmath.com/support/ and our support experts would be more than happy to help you.
Looking forward to helping you.
This method of content hub used only for blog posts?
Hello, thank you for your comment.
No, content hubs are not limited to just blog posts, it can also be used for any standalone pages.
This can also be extended to other content formats like videos, infographics, webinards, case studies, ebooks and more.
By combining these formats, you create a comprehensive resource that caters to different learning styles and preferences. This keeps users engaged and coming back for more, ultimately driving organic traffic and sales.
If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.
Blogging has becoming so complex nowadays. It is not an individual game anymore, you need a team to do everything that needs to be done 😐
Of course. Building a business isn’t easy.
Hello, and thanks for your comment and your input. Feel free to get in touch if you have questions.
I'm telling you
Es mejor que aioseo pro? 😅
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You can check our review here: czcams.com/video/gb2a52qjJos/video.html
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I tried Google Discover, an article on a trending topic got me 287k clicks, but later not a single post went to Discover even though it was trending.
Hello, and thank you for your comment,
Traffic from Google Discover is highly volatile, and it is based on people’s interests. Also, there are several factors that could contribute to whether an article features in Google Discover.
We’ve covered a detailed article with tips to increase your chances of featuring in Google Discover: rankmath.com/blog/google-discover/
Hope that helps, and please do not hesitate to let us know if you need our assistance with anything else.