9 Reasons You Spend More On Perfumes Perfume Collection Marketing Tricks Perfume Buying Consumerism
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- čas přidán 11. 07. 2024
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🌟 About this video:
So what prompted this video? Well it was a conversation with Maddie (aka @VeganPerfumeGirl the name say it all, please go check her out on Instagram!) and Jon Snow (@ScentedSnowdrops who also has a channel here on CZcams that I watch a LOT: / @scentedsnowdrops ).
Maddie was looking to pick a few more perfumes and she asked about what bottle size people normally buy... and that got me thinking about the psychology surrounding perfume bottle size choice and around perfume retailing more generally. So I am dedicating this video to Maddie and saying again huge congratulations on the birth of her daughter Stevie. 🥰
Perfume houses, perfume vendors and even CZcams, drive you to buy more and more perfumes. It's a thing right? But exactly how do they do that? What psychology is at play here? Are there themes?
So here I discuss 9 psychological effects that perfume houses and retailers use to get you hooked to buy more perfumes and in bigger bottles and yes, there are graphs... cos why not? These tricks are somewhat applicable over all non essential products and whilst some are immediately obvious, others are less so. Either way, I've tried to give perfume specific examples.
I've stayed away from some huge marketing tricks here, such as how brands try to sell you an ideal / fantasy lifestyle because that could probably be a whole other video... 😲
As you may know, I'm not a psychologist and I learnt about these things a few years ago watching another channel that is sadly not making videos any longer. It was the channel that first made me hit subscribe on CZcams: Tarable Decisions I've literally watched every video Tara ever made for that channel... now Tara does perfume and is amazing there too, please check her out, @Olfactofiles So what I'm saying is, if you want more in depth info on the psychology behind there effects, please go watch the psychology of shopping videos on Tarable Decisions, because Tara teaches psychology and knows much more than me.
Timestamps:
0:00 Intro
0:49 Reciprocity: You scratch my back...
1:30 Brand experience: Friends forever
1:59 Proximity and Dwell Time: Spend time with me and touch me!
2:42 Conformity and Commitment: Other people love us.
3:47 Anchoring: It's just so worth it.
4:46 The Decoy effect: Size matters and pricing strategies.
7:03 Packaging: It's got legs.
8:26 Elusion of Scarcity: FOMO, ethical fails and the magic of unicorns.
10:30 Loss Aversion: No win, no fee.
12:29 Which of these tricks have got you?
Perfumes and brands mentioned:
Minuit et Demi Fragrance du Bois
Scandal By Night Jean Paul Gaultier
La Belle Jean Paul Gaultier
Miss Dior Dior
D&G 3 L'imperatrice Dolce & Gabbana
Black Opium Yves Saint Laurent
Atelier Cologne
By Kilian
Dossier
Lancôme
Mugler
* Note Kilian often continue to offer refills on their websites even when their non-limited edition fragrances have been discontinued from sale. Feel I have to mention this for balance!
Some images are screenshots taken from various vendor websites. I acknowledge these as being sourced from: Boots, Atelier Cologne, Dior, Lancôme, Roja. I have also used images of perfumes from Fragrantica.
#Perfume #perfumecollection2022 #PerfumeConsumerism #PerfumeMarketing #Psychology #MarketingStrategies #PsychologicalTricks #PerfumeCollection #Overspending #NoBuy2022 #ProjectPan2022 #ProjectPan #JeanPaulGaultier #LaBelle #Mugler #FragranceDuBois #DemiRawling #EthicalPerfume #PerfumeUK #UKCZcams #PerfumeConsumerism #MindfulPurchasing #Fragrance #PerfumeSamples #PerfumeInfluencers #SpillingTheTea #Influencers #Trending #PerfumeHype #HypedPerfumes #LimitedEdition - Jak na to + styl
I love this video. I attribute my ridiculous collection to a moment when I was really depressed and found solace in frag comm...it was all downhill from there.
Yes I think I can date my love to those kinds of things too. 2018 was a bad year for me and that was really when it all kicked off... Thanks for watching Tera. 🥰
My love of perfume started when i was in a thrift store and tried a perfume. As i drove away i had to turn around and buy it. And that was about 2018
Perfect topic Claire. It’s always the FOMO, limited edition, and CZcams influence for me. I want to be careful not to let the habit consume me. I’m also going for smaller bottles, samples and oils.
Yes I find I buy a lot because of FOMO for sure! CZcams plays a massive part, but I do love it. 🥰
Well done! 👏🏼👏🏼👏🏼 What all retailers do NOT want you to know. Same is true across all retail categories, really. Thanks for another thoughtful video. 💖👌🏼
Yes for sure this applies to most stuff, at least non essentials anyway. Thanks for watching Veronica 🥰
Yes Claire! Omg I fell for each and everyone of those tricks ESPECIALLY with Makeup oh my goodness and I didn’t realize how bad it was until we had to pack up and move. It would make sense if I wore make up often but I didn’t I was just a hoarding lost consumer. I’m glad you put this video out there for the world, wish I would’ve seen something like this in my feed around 2016.
Yes moving is definitely when you realise! I remember the shock of the clothing when I moved house... So much stuff! I think trying things in store is the one that really works on me... Thanks for watching 😘
@@dr.claire.perfume 💗🤗
The packaging point is so true, brands always make the bigger bottles look so much better - perfume is definitely one of those items that people are drawn to aesthetically as much as for the scent. Personally I am a sucker for the free travel size offer. Great video Claire!
Thanks for watching Cherie! For sure, I always want to display my perfumes despite knowing that any light is bad for them. The bottles are part of it for me for sure. 🤦♀️
I fell for the price per ml trap and stocked up on 100 and 150 ml bottles from the jump.
I also felt like the luckiest man because my 100ml bottle of men's DG light blue, born in Roma etc cost less than the 50ml bottles from the equivalent women's line😂
«Sales» got me big time. I'd refuse to pay 200 for a great niche that I really loved but had no issues buying multiple random fragrances that were just ok that ended up costing way more than 200 when added up and I didn't even enjoy them that much, they were just fine.
Luckily for me I got into fragrances before the recent major price increases I managed to scale back the collection and I ended up making some money. Now I only get fragrances i LOVE.
Great video
Thank you ❤️ I'm happy that you enjoyed this!
It's a difficult logic to get your head around with price per ml Vs overall cost and how much you'll ever use. I think people are often in denial a little bit, when their collections start to grow, with how much fragrance they actually use! At least I was! 😂 I definitely tended to go for the larger bottles.
I absolutely agree with buying specifically what you are looking for rather than what's on deal, it's the way to a happy collection. You just end up spending more otherwise because you feel dissatisfied.
And yes, fragrance pricing has gone up massively just in the few years I've been on YT. Even mainstream designer fragrances are now regularly over £120 for the largest size, and usually £60-70 for the smallest. I hope the price inflation settles down a bit now. Thanks for watching 🥰
I think that choosing ,,faces" we love for perfume ads made miracles. Making up great stories behind the perfume and naming it to attract the public is something I also notice. Not to mention, beautiful bottles that at least some of us decide to buy for collectors reasons. There are so many ways they use to attract us and most of the time, we give in... not because we are not aware of all that, but because our olfactory sense is the one we use to please ourselves and by buying perfumes we feel that we are doing something beautiful for ourselves.
Yes I didn't really touch on any of that, but you are so on point, that is exactly it! Perfume is an extra that you don't need, it's a luxury that is relatively affordable and something you can use every day and enjoy. Perfume ads with a celeb that I love, for example, I can think of midnight poison with Eva Green, will drawn a lot of people in. The bottles are also beautiful and that is why I am not a good perfume collector and have them all out on display rather than shoved back in the boxes. Thankfully it's quite dark where they are stored though! Thanks for watching and for your comment, I may make another video and include some of these interesting points! 💕
I didn't mind getting the larger JPG Scandal or the Scandal By Night because I love them so much! I knew I would go through them. 😊 But I definitely got the larger bottle because I wanted the one with the legs in the air! 😍
😂 glad it's not just me.
This one was a hard fail for me, I'd rather have NO legs as I think it's tacky. 😂
After a stint in superdrug working behind the fragrance counter, I could tell you the stories that created angst within me. I told my boss what I really thought and left.... I didn't want to be part of that toxic marketing. If I sold a bottle of fragrance over 100 compared to a stupid star buy of just 20 it wasn't good enough. 😒 the reason is because they buy all that in surplus and its somewhere sitting in storage. I will never return to retail again.
Clarins was the same. . . When free gift was there, my eyes would roll......
I often wonder why they push the star buys so much. I guess cheaper is more likely to sell but I think I've bought maybe 4 fragrances from Superdrug and none of those were star buys, they are generally not anything most people would want! I bet Clarins was very pressured for sales, I can totally see that. I think customers respect honesty above everything and that is what will make them think yep, this person knows what they are talking about and will make them buy. 🥰
In the 60s and 70s, avon did the collectors bottle thing and it really did work.
Yes people do still collect those, I see them secondhand for sale. 😊
You are wonderful. 💞....sometimes we were told to say " oh this is the last one" when it's clearly not, thus the customer would then have FOMO.....God I hate all that marketing BS lol 😆
Oh a woman in Boots tried that one with me over Jimmy Choo Ruby orchid... She was really trying to sell those. She sprayed it and handed it to me, didn't even ask if was interested 😂 yes I agree! Lots of total rubbish out there! Glad you are out of that now and doing something you enjoy more! 🥰
Yhhhh “Limited edition”! I think we are so use to that trick right now. BUT if it’s good and I see it come back I be like💃🏽💃🏽💃🏽💃🏽💃🏽😂😂😂😂
🤣
Legs akimbo!!! Great video Claire
Not quite on topic but I hate the fear mongering and false claims by some “clean” brands trying to scare you into purchasing their “chemical free” products.
LOL legs akimbo that was an Easter egg for Jon cos I know he's a league of gentlemen fan but I don't think he noticed 🤣
Yeah "clean" is such a loose term isn't it? "Natural"? Thanks for watching Claire ❤️
Love that your videos offer something different than just another review of a perfume.
Thank you Daniela! Glad you enjoyed! 🥰
Ooh, I got very excited when I saw this video pop up! And it didn't disappoint! I love this kind of content x
Fantastic! So pleased you like it! Thanks for the inspiration 😊
Awesome video Claire and you are so right on all of these points!!!💜💜💜
Thanks Joss! 🥰
This is a great topic! Honestly, I don't think I have bought anything from simply trying a free sample. It takes a lot more than that for me to make a decision. I make quick buying decisions but I buy for many reasons, not just one. 😊
I have definitely bought makeup from free samples but I agree not fragrance, but I think that's because I generally only get samples for mostly unpopular designer fragrances. I find Carolina Herrera and Paco Rabanne give out a LOT of samples. ❤️
Well done, Dr. Claire!!! I loved this. The whole thing is so intriguing to me. I have to agree 100% that CZcams is the biggest influence on me and my perfume purchasing habits. I got the FOMO pretty bad! But I loved hearing you talk about these strategies! Keep these coming!
Thanks Julija ❤️ CZcams is a big influence! I think there is plenty more to talk about with perfume marketing and selling. 😂
I never knew about the decoy effect! I always knew that brands priced the medium and large sizes at a better price point per ounce/mL, but never thought about the small size being the “decoy”! Brilliant! You know these brands have us in their clutches when I watch this video and know full well that I’m STILL going to fall victim to their manipulative games! 😂 It’s good to be aware of it, at least! Thank you, as always, Claire, for your thought-provoking content! 🥰💕
I think the psychology of pricing non essentials is fascinating. I also had no idea about decoy pricing either until I watched the videos by tarable decisions. I found those fascinating and everything made so much sense! Thank you for watching as always! 🥰
You hit the hammer on the nail with each, great video hun
Thanks Nika 🥰
Bookmarking this to watch when I can give it my full attention! 🥰
awwh Brooke ❤️ you are so sweet!
THIS !!!
as much as they want freebies to work for me, they don't... coz my budget is at either travel sizes or 30ml LOL
but I am guilty of buying perfumes from sampling in stores... hahaha...
youtube is a big tool, i agree.. it is ads for brands for the price of maybe free bottles... and the fomo on YT or Insta is BIG !
the pricing for the standard 3 sizes is the same strategy for the S-M-L icecream analogy or the Decoy like you said... :D but again, thankfully, my budget allows me to purchase 30mls only XD but the fact is, something works for me coz i now have 150plus perfumes that i NEVER needed LMAO
I think cinema popcorn is the same, or cinema drinks 😂 I agree, the big sizes with freebies probably worked when I didn't have many fragrances and bought one a year but right now, smallest size would always be the choice.
If I made perfumes, I would send lots of samples to CZcamsrs for sure. It is hands down the strategy that works. ❤️
Hi Claire! This was so spot on and AND it applies to makeup also in many ways! Oh I have paid more for one I presume to be better because of packaging. I also get frustrated over limited edition. I tend to just not buy limited edition products. However, I bought one limited edition palette by CT and it has never been seen again and it’s a palette I actually love and use for going out. But generally, it’s frustrating so I don’t buy! You are a wise lady! Great video!!
Thanks Mona! Yes I think this applies to most non essentials, totally agree!
It's a difficult call with limited edition sometimes because FOMO kicks in. I am fine with them if they are not just different packaging and are actually limited 😂 Thanks for watching ❤️
This is so interesting!! I'm going to watch again😁♥️
Glad you enjoyed Jackie! Lovely to see you. 🥰
Hi Claire, thank you for sharing this eye openning video, very articulate and educational. 👍
Thanks Fatema ❤️
Yhhh that scandal leg thingy is a no brainer!😂😂😂I don’t care wha price them out on the **fancier bottle in comparison to the cheaper one. The fancy one coming home!😁
I know, there was no way I was getting a 30ml! 🤷♀️
Iso aagree wit you Claire in regards of the different bottle for the 30 ml preesentation. I feel it like treating the people as second clsss customer. Great video!
Yes it's a bit of tricky thing isn't it? 🤷♀️
Great video, Claire. These have all worked on me at one point or another, definitely if I'm on the fence about a fragrance. One strategy is CZcamsrs/ influencers! 😅. Thanks for sharing💜
For sure, I watch a lot of people and then end up going to try something afterwards. I remember going to retry the new Miss Dior after your review. I sprayed a bit more and really enjoyed it! 🥰
I really enjoyed this video and I have to say I've fell for pretty much everything on this list.
Hi Shante! I think we all have 😂 Thanks so much for watching ❤️
I’m definitely one for brand experience!
Yesss I hear you with limited editions perfumes being brought back 😕
oh it's so annoying! But I guess if I got the fragrance I wanted and I'd missed out first time around, I probably wouldn't care. 😂
Yeah that FDB Minuit Et Demi was definitely supposed to be limited edition but it has become permanent. Great video Claire! ❤️
🙄 I can understand that it was popular but I do wonder just how soon that decision was made! 😂
What a great topic and video!
I totally relate to the overspending on perfume subject, for me it's more of a personal thing (driven by psychology): Loneliness, boredom, wanting to compensate, "I want to fit", 'i'll have what she's having", and curiousity.
Love the topics you choose to discuss thank you🧡🧡
Thank you ❤️
Yes definitely for me too! When I am stressed or bored is when I tend to buy stuff I don't need. Curiosity is s big thing as well, but sampling helps massively with that, if it is possible and not crazily priced. I am beginning to understand why samples cost so much... 💕
@@dr.claire.perfume the nische are crazy expensive, the desiner ones I get for less than $1 and if I'm lucky I sometimes get them for free
@@silverliningfragrance1434 yes I can sometimes get designer for free but it's usually random, not stuff I'm looking for 😂 niche samples feel very pricey!
@@dr.claire.perfume I get that it's better ingredients (niche) but how the houses expect people to know and like them it's not available at every store to sniff.
I smelled for the first time in my life Nishane and they're nice but I can't wear these on everyday it's waaay too strong
@@silverliningfragrance1434 I totally get the frustration. I got that feeling a lot when I first started making videos, the frustration that everyone assumes that you can try all of these things, some people live in very isolated places. Interesting to hear your thoughts on NIshane. 🥰
They got me with all those tricks 😅limited edition, different bottle designs, free samples and gifts omg I love those free samples!!!! I love perfumes! 🤩
I think it gets everyone 😂 free samples are definitely the way to my heart... If I love them, I buy them! Thanks for watching Andrea 🥰
Thank you for this video, truly eye-opening
Oh I'm so pleased that you enjoyed it, thank you so much for watching!
Awesome video and great topic!❤
For this reasons, I rarely shopped my perfumes from the web sites. The most of the time from a small trustful store that it's far away from all the marketing tricks!
Thank you ❤️ Oh small stores can be the nicest!
Thank you for sharing your knowledge and this experience is very helpful. greetings from Indonesia
Greetings back from the UK!
What a great video concept 🙂 I’ve learned to spend a lot of time planning my purchases, even if they’re decants and travel sprays. I understand perfume can last, but I want a curated collection AND I want to smell/experience all the fragrances. 😊 Would love to see a part two or be linked to other consumer/collector/enthusiast tips. It never hurts to save a little and keep a manageable, organized collection. ❤️
Thank you, I think planned purchasing is the major point from all this, but deals really throw that off sometimes, at least for me 😂 sampling is really a big thing. I actually might have a think and do a part two... Thanks for watching 😘 glad you enjoyed this! ❤️
@@dr.claire.perfume A part two would be so helpful. I’m not perfect. Planning purchases happened because I’ve learned better methods and avoid past mistakes. 🙈🙂
@@Melissa__F I think that's the case for most people! 🥰
I’m so here for this !!
🥰
Which trick worked on me? All of them all the time :D You mentioning the trick with the sizing of the bottles made me think how suprised i was with Lancome Idole releasing 25ml, over here it was surprisingly cheap, and just like you mentioned the smaller sizes usually are a decoy but this time if i buy 2*25ml it was actually cheaper than the 50ml which i found ridiculous, knowing what you mentioned. Also on a side note while im on the subject of Idole - the bottle is so purse-friendly, thin and lightweight, never had a bottle like this one. Thank you for your videos, you are different than the other perfume-vloggers, your presence here is refreshing :)
Wow! I am as surprised as you at Idôle! Small bottles are really handy and it is a really versatile perfume. I would go for the small bottle I think anyway because the large ones take up an annoying amount of space 😂
Thank you so much for your lovely comment! I try to be a bit different because I am a bit different in real life and there's no use hiding it 😜 🤣
Great Video, Claire! I have fallen prey to many of these tactics myself. After working as a Cosmetician for a number of years, my eyes really opened to it all.
Thank you! Oh really! Do you know of any other tricks?! Thanks so for watching as always! 💕
@@dr.claire.perfume You pretty much covered them! I know I bought both Azzaro Wanted Girl and Carolina Herrrera Good Girl in larger bottles solely because of the cool trigger mechanisms on those sizes!
@@ambermoon5720 yes! Wanted girl! I have the travel size and I love those pull trigger sprayers... The travel size is the most squirty and awful sprayer in my collection 🙄
Oh gosh, the packaging has ALMOST NEARLY got me many times. Brands certainly do it on purpose.
Practicing minimalism with a tight budget is what has saved me from the rest of the tricks.
In my ideal world we'd be able to choose the bottle's style... maybe out of 2-3 preset designs?
Ooh that would be great! I know brands like Guerlain let you customise their more expensive bottles with choosing cap colour, ribbons and engraving but different bottles would be a step up! 👌
This was so interesting to watch! I believe sometimes people "want" to pay more for a product - it is too cheap, we think it may smell cheap, may be shortlasting etc. If the price is high we look upon it as a luxurious product of a very good value - wonderful smell with great parameters. Personally I'm often tricked by this "last chance to buy" 😱.
Yes I agree, having smelt a lot of expensive fragrances, some brands have really shocked me in their pricepoints... I quite often feel that certain brands are not worth what they charge to me. I agree that too cheap and people begin to doubt quality, although I think people just need to try everything and make up their minds independent of pricepoint in the first instance.
With last chance to buy, discontinued fragrances are my weakness 😂 FOMO is very real here!
The limited edition bottles are super annoying, especially when they are constantly coming out with them. Great video Claire! 😍❤️
Yes! YSL seem to do it with a lot of their fragrances. It feels a bit pointless! 🥰
Interesting! La Belle 30ml without the necklace has driven me nuts and I’m desperate to finish my bottle so I can buy the larger size 😝 . Subbed x
😂 yes! It's so annoying isn't it? I always want the pretty bottle too ☺️ thank you! 🥰
Great video Claire, food for thought. I purchased Scandal a Paris but wasn't bothered by the legs akimbo so happily bought the 30ml 😂 However I am often a sucker for a 50ml bottle because it's better value per ml than the 30ml. I do like to carry my fragrance in my handbag though, so do find the 30ml bottles more convenient but resent paying through the nose for the convenience! You do have to have your wits about you to avoid the many marketing ploys.
Aah, yes 30ml is a good size for handbags, hadn't thought of that. I really think perfume should be more similarly priced per ml and 30ml bottles should be cheaper, but when you look at the cost of perfume itself it can sadly cost less than the bottle, especially for designer fragrances 🤦♀️ the amount of money invested in making the scent itself is miniscule.
I love anything a bit kitsch and those legs are it for me 😂 the line for me is Carolina Herrera good girl bottles, nope! And Marc Jacobs Decadence handbags also make me cringe a little. Thanks so much for watching, lovely to hear from you! 🥰
Thank you so much for this video!
No worries! Thank you for watching 😊
As always you never disappoint
Hugs 💗
Thank you for always being here, you are so supportive! ❤️
These strategies were amazing. Dossier worked on me
Haha, it would likely work on me too. 😄
I'm in uni for advertising and really enjoying this video. lol
Thank you! ❤️ I think the methods used are quite universal aren't they?
Love your charts / graphs 🤗🤓👍
Thank you 😂
Yesss I'm with you, our Claire is Queen of stats and graphs
@@scentedsnowdrops you need to meet Alice 🤓
The dangly legs vs the legs in the air!😆🤣😂😅….this ploy along with several other have worked on me….I would say the free gift one tactic is my weakness.
Yes! Free gifts are my kryptonite! 😂 Thanks for watching Antonette 😘
Oh Claire this is all so true! I have definitely been caught many times I actually have become better at this lol oh the marketing of it all 🥺
Thanks for watching Sunny! ❤️
Wow, loss aversion! Nice to put a name to that tactic! Makes so much sense. 😳
Yes it's been shown that people working for bonuses work better when they are given them at the start of the year and told they will lose them of they don't meet targets than when they are given targets to begin with and the bonus only if they meet them... 🙃
Also many perfumes are Resold on various sites with outrageous prices and advertised as:
-Discontinued: ( many for good reason-so let sleeping dogs lie)
-Rare: (few people liked it even back in the day)
- Hard to find: (many people tossed it into the garbage can)
-Estate Sale: ( it poisoned to death the owner).
😃😅😂😂🤣😄😃😀😀😁
I definitely get taken in by discontinued. I agree a lot are not worth bothering with but there are the occasional gem. 💎
Fabulous topic! I definitely fall prey to buying the 100mls 😬
If it's not much more, I do too. ❤️
Claire this is such an interesting topic! I’m a sucker for a free gift I must say! I’m probably a sucker full stop! I fall for all the tricks I’m ashamed to say!! 😩😩😩
Yes me too 😂 thanks for watching Ange 😊
Excellent content! Thank you for the information!
Thank you! 💕
You know what Dior price difference is very enticing. I will say I’ve noticed it’s better to buy the larger perfume especially when you look at the difference in Price between 100 ml and 50 ml!
If you think you will get to the perfume or possibly resell at some point, the 100ml can be the better choice for some.
Good points thanks !!!!
Thank you ❤️
OMG so true! I am definitely their target market, so easily suckered🤣🤣 I used to spend a lot of money buying Lancome, Clarins, Clinique etc. buy 2 products and get the gift free. I have stock falling out of my cupboards, all little minis which I never use. Had to stop as I was running out of room.
This was totally me with l'occitane. I spent 2020/21 using all the free gifts! I still have some handcream left 🤦♀️ I'm trying not to buy any more of anything (except perfume) unless I run out. I'm doing well on makeup so far... Thanks for watching Ann! 🥰
Awesome tips and vids...
Thanks ❤️
I have the 50 ml scandal A Paris and I absolutely ADORE the legs in the air ,some people hate it !! But I love the art of the bottle and appreciate that part of it
But yea I hate buying 100ml bottle but do it because it’s a better deal 🤷♀️
It's ridiculous to me that on sale, the size up can often be cheaper than the smaller size. That makes very little sense... 🤷♀️
Watching!!!
😍
I really enjoyed your video! When you mentioned the "dangling legs" on the bottle of scandal by night I burst out laughing because I own the 30ml bottle and i find that little detail with the legs hideous!! I really hate it with all my heart!! But something keeps me from cutting it off, I don't know but it's a real struggle.. At least I love the perfume..
I usually buy 30ml bottles but I bought a 50ml bottle of Montblanc's signature because of the different design..
Here in Greece, SEPHORA used to send free samples of the purchased perfume to try, but they don't do that anymore.
I enjoy all your videos, you're great!!
Oh wow, thank you! I had no idea Sephora used to send the samples with bottles too. I guess now they keep the returns policy but just let you try the bottle like with dossier? I bet they have even fewer returns that way....
I both love and hate the legs. I love kitsch, so it got me! Anything vaguely trashy! I know what you mean, even though you hate the legs you don't want to change how the bottle was intended to look perhaps? Thank you so much for watching and for your lovely comment, you made my day! ❤️
@@dr.claire.perfume Sephora did that during the first months (nearly a year) of the pandemic. I'm not sure about their policy now, but I haven't seen the note about the free perfume sample they had on their website, for a long time now..
That's exactly what happens with the scandal bottle, you're spot on! Sometimes I don't even change the direction the daisies had on the lid of MJ Daisy flankers when I first opened the box!!
@@giotak8683 same with Daisy. Number of times I've had to turn the lid round after I've used because it wasn't looking how it should 😂
@@dr.claire.perfume 🤣 I've recently purchased Daisy Love Spring and I'm soo glad there is just one single giant daisy on the lid.. Happy days!
@@giotak8683 🤣
I do extensive research on price and only buy it from the place that offers the best price for authentic products.😊 I don't just buy it from the first retailer or discount website I see online. 😊 I know which brand is offered at the best price on what website. 😊
That takes a lot of looking and experience I think, I am only just getting it... 🤦♀️ It can take a long time to check, plus I notice some sites, for example Notino vary in price a lot from week to week.
Ohhhhh when the perfume is discontinued and it’s so good , I always wondered why.
Some of them are gems, if you can't find a discontinued perfume, there's a reason!
We women NEED to file a CLASS ACTION LAWSUIT. Too many perfumes have no lasting power. WE ARE BEING ROBBED‼️😡😡😡
I do wonder how much the time on the market before being discontinued is affected by the lasting power of perfumes, there are very few long term perfumes that I can think of with poor lasting power. Surely no one repurchases?! 🤔
@@dr.claire.perfume
It’s a Ponzi $$$$$ scheme against us 😭‼️
We women keep spending looking for quality. ⬇️⬇️⬇️
They keep bringing low staying power flankers and new poor perfumes. Rinse and Repeat.
I remember when perfume stuck.
Now they fade.
Women say:
overspray and
use vaseline and make sure you are lotioned and make sure you
layer the whole brand and make sure you
carry a top up with you and make sure you
check and
find out if they changed the formula, and make sure you try to
buy the tester and make sure you
throw salt over your shoulder and make sure you
carry a watch and timer.
It’s getting CRAZY‼️
WE WOMEN NEED TO CALL OUT
THE FRAGRANCE INDUSTRY 👀
FOR ROBBING us over and over $$$$.
@@michelleclark8099 I definitely think that perfume that doesn't last should not be an issue any more. 🤷♀️ But I feel wary because most things last well on my skin and I know that many others don't have that experience...
Yup, repurchase of a Fragrance in a limited edition bottle is exciting!
I think repurchasing would be the only reason for me, they are pretty but I'm not someone to collect bottles. 🥰
I know that I am a sucker for all of these . I try to go for the smaller sizes now and if my mom is around she's like the biggest is the best value! 😆
It's a bit of a different mindset when you have a bit of a collection established. She sounds like a dangerous person to shop with 😂
I am with you on the scandal bottles 😂 The 30ml ones look off.
They look forgotten about somehow to me 😢
Hi, Claire... Great topic! Let's hear it😅
Hey Kia! 😊
Great information Claire until you dig deeper I think we have all fallen for the patter and bs 😂 plus we go weak at the knees when a freebie is included 😵💫
Yes freebies definitely have a strange power 😂 I've learnt not to be tempted with makeup but perfume I need more training on... 🤷♀️
Yes, the packaging gets me every time. I also prefer the legs in the air bottle 😂😂😅
Glad I'm not alone 😂
I'm here for this..
Awwh thanks Gabi! ❤️
Don't be a sheep!! Loved that!!! Great informative video as always
The last one about samples and samplesets I know for many smaller companies that is incredibly time consuming.... and with out ne knowing or be aware I've probably Falken for all the psychological tricks🤣🤣🤣
Yes I couldn't resist the sheep 🐑
@@smellysweed6213 I totally let smaller brands off the hook with all of this. They are fighting to be here and if they are providing a good product, they should be helped. Having samples available for larger and more expensive brands should not be an issue though. Thanks for watching! 😊
What helps me stop impulse buying is to unsubscribe to web sites that send me emails about the latest amazing deals !!!
Yes that is a good one, avoiding knowing about stuff in the first place. I need to log out of eBay 🤦♀️
Limited edition. FDB. Underhand.....need I say more lol 😆
🙄 I know...
Okkk so the free gifts don’t grab me at awlll!🤚🏾🤚🏾🤚🏾Except for DIOR,the best designer brand. Any other brand, any samples they’re giving away I wouldn’t be moved.
I got my makeup done at a Dior counter once, I didn't even buy anything and they gave me a mini eye quad and a mini perfume and mascara. Absolutely amazing!
New Subbie. Great video. 😍
Thank you 🥰
Excellent video
Thank you! 💕
So yes... I fall for all these ploys, and not just once 🤣. Its rare I actually get free samples with a purchase and sometimes it's the bigger more expensive ones and that seems tight. The more bottles I've got the more I don't mind the simpler looking smaller ones. And you're so right being enticed into buying bigger but we wud never use them. And oh yes I've been suckered into limited editions and that. The special limited bottles... I can't live without them... But there's part of me knows I'd want one.
I think the sending back the bottle gig works in the UK because of the atrocious post, waiting till we're grey for it to turn up, then the hassle, stress and cost of sending it back.
Other strategies... We all know this, the not offering easy ways to sample the bottle it's a blind buy you get stuck with and we know that's designer and huge niche brands and the ones that do the samples are stupidly priced....
Also them brands where there's always a 30% 40% deal off them... People think they're gettin a bargain... Well no... If they do that and still make a whopping profit jsut how much are they ripping u off full price
Gosh where to start with that essay! ❤️ This clearly touched a nerve! 🤣
I don't mind limited editions that are actually limited and are a different fragrance, that's fine! Just not a different one every month... 🙄 I actually love having stuff that is discontinued more than brand new stuff, it must be some kind of perfume sadism. 🤷♀️
Sampling with designer fragrances just isn't a thing at all is it? Samples seem random, they just appear, you don't seek them and generally they are unobtainable through retail or are only available with sky high prices online through dodgy decanters. I totally understand why designer brands and large niche don't offer samples. It would hugely damage sales.
Designer perfume sometimes feels like it is the fast fashion of the perfume world. There is a high discontinuation rate, quick cycles of new launches and only so much space on shelves. When stuff disappears from store, it's blind buy or never try... And that gets me quite a bit. 🤦♀️
Oh yes, for sure I think over half of the price of perfumes in shops is going directly to the retailer, 30-40% is nothing... With niche, I've no idea, and it clearly going to vary with company size, but I would love to know because you know I am nosey. 😂
@@dr.claire.perfume yes samples are a bizarre concept aren't they, they must exist from designers but retailers hoarde the like they are their own personal family heir looms. And yea I suspect if sampling was easier sales would fall off a cliff 😉 you know exactly what I'm saying... Blind buying benefits them massively but I think it will get to the point even for normos when they've had one too many buyers regret and they just drop the brand.
And yea you're right this crazy something new all the time... Even big niche brands with half a dozen a year sometimes... I mean come on just calm down. Does this mean they have little faith in what they are chuking out?
And I forget the endless flankers... Clearly their marketing team have literally no vocabulary or... Again they know the fragrance is so drab and empty it can't stand alone and will only sell if it has a famous name attached to it
@@scentedsnowdrops I do not think the general public could not be trusted with a "free for all" on designer samples though 🤣 I can't even imagine how many people would take each 🙄
CZcams has had such a massive influence on fragrance sales and trends. I think brands like Kayali just wouldn't exist without CZcams... And really there is so much blind buying with brand like those because they aren't stocked in many places. People keep telling me boots has them... I never saw them anywhere!
It seems that new is exciting and old is not, it's the same with everything isn't it? And probably niche houses have to continually excite their perfume obsessed clientele with new releases probably more so than designer houses. I would love to see a graph for purchasing with time for fragrances depending upon reception and target audience. I wonder what the minimum sale is before something designer gets pulled or what's the standard production volume?
Mugler has been really guilty of hanging flankers that are not really flankers on original fragrance names. It becomes pointless when they have nothing to do with the original, but then I bet it is super tempting for the companies to do...
Hi lovely Claire! They really play us, don’t they!? Having worked for a cosmetics and fragrance company, I know some of these tricks.
Oh wow, I didn't know that you had worked in the industry, that is interesting! Do you think the interest grew from working or working grew from interest? Or a bit of both? ❤️
@@dr.claire.perfume I think working grew from interest. I was a fragrance and makeup enthusiast from my teens.
@@LaladaBeauty 👍
The RRP they escalate the price and then mark it down to a cheaper price to ***make it look like they’re reducing but in actuality it’s the original price. I’ve worked in Debenhams and house of Fraser. Especially during those big sale days. That’s why sales in those stores unless a really good deal, those sales don’t excite me at all.
Gosh, Debenhams perfume sales were woeful most of the time. I've only been tempted by one sale in House of Fraser last year when they reopened after covid. Literally every perfume was half marked price. I wish I had pounced on some Tom Ford now but I was worried about losing my job at the time so I was quite reserved.
I like that some brands offer the sample with the perfume do you have the option to return.
I think that's a win all round.
I'm surprised Boots still manage to sell any fragrance in the UK as they disqualified themselves from a lot of these selling tactics. All their testers are now in locked cabinets which means hunting down whichever one staff member has the key. Then you're hard pressed to find a tester strip that isn't used already. At no point will they allow the customer to hold the bottle unless it's one of very few already out (the ones no one wants/been on sale for years). They look down their nose at you if you dare ask them to spray it on skin, one spritz, lock it back in cabinet and disappear again. That experience means even if I can eventually sample a fragrance with them I will walk away and source it elsewhere, unless it's a heavily discounted item. I had terrible attitude from one SA who didn't want to allow me a tester of a fragrance on the basis of 'not in stock'. I informed her that it was in stock in their store 10 minutes away and I wanted to see if it was worth my time walking to the next store. I had actually blind bought it on offer online and was there to collect my online order. I wanted to know whether I needed to return it unopened. 😂
Yes I agree, they aren't friendly at all are they?! I hate having to ask to try stuff and I hate the pressure of people watching me. I sometimes was to spray a card and my skin and come back another day and another and keep trying to make sure. I don't want to buy on the spot, judged solely on the opening. And yes snap with blind buying and collecting from store, it's best to try before you leave and it's disappointing that that isn't something they could help you to do. They are losing so much business to online retailers as they are generally pretty expensive too. I have seen people steal fragrance in Boots though so I understand them locking them away, but not the testers... 🤷♀️ Thanks for watching ❤️
I have to admit, I am a sucker for pretty or cool bottles. They are a big part of the perfume experience for me.
Yes, me too 🤣 a nice bottle just makes it feel a little more special ✨
@@dr.claire.perfume I also have a tendency to go after a mini size because of the cute bottle rather than a sample vial to try a fragrance.
Yes those minis are super cute! 😍
Good morning sunshine 💗
Hello Frances 😊
They play with your mind
🤯
I usually try to "stick" to my rules:
smell each perfume a few times and like each time before I buy
If I love the perfume I try to find the place that sell it the cheapest / figure out what will be the size that is "worth" to me - or I get a 30 ml bottle.
If it's a love than I'll go for the biggest bottle
Yes learning not to just get the big bottle has been a learning curve for me! I feel like there are so many fragrances that I will never run out of! 😂 Good rules 👌
@@dr.claire.perfume a lot of times I end up buying the big bottle because I don't find smaller one or the small cost almost as the big so I'm "pushed" to buy the big one
@@silverliningfragrance1434 yes sometimes the bigger bottle can even be cheaper in sales than the small bottle which is crazy!
Hello beautiful Claire here watching
Hey Pat! Thanks for watching 😘
Very true, freebie’s makes you spend 😂🤣
Not just me then 😅
@@dr.claire.perfume definitely not you alone 😂🤣
Price per ml is the worst for me. I always end up with a 80 or 100 ml bottle cause it's "better value" which it is but not when you don't need it to begin with!🤦♀️ I ALWAYS regret buying them. One scent can never hold my attention for more than a week or two. Novelty wears off and I'm on a lookout for a new one. Total waste of money.
Yes, it's taken me a while to learn that one. But actually if you resell the ones that you aren't fussed about, the larger size can sometimes be the better choice. It depends on the price and the fragrance though. Thanks for watching ❤️
Hey Gorgeous! 🥰🥰🥰
Hello Ketra 🥰 happy valentine's ❤️
Oh yes! Risk free buying is the most American thing ever but stores have begun to limit this because it can backfire 😂
I can imagine! I don't really understand how that can ever work and not be abused. 🤷♀️ It must be really hard for stores to implement workable policies on it.
@@dr.claire.perfume in the USA, in 2022, the National Retail Federation estimated that consumers returned more than $816 billion worth of merchandise. The cost of this to companies, along with the environmental concerns and worsening economic conditions means that many companies are making stricter return policies. I think that if they can streamline the shopping experience, give better information about products online to help customers make better decisions/choices it will be better but simply refusing to take back bad, or faulty products will make people like me feel better to just become a big time saver. Saving money is good but saving too much money is bad for economic growth.
Yes, I agree! There needs to be consumer spending otherwise the economy collapses...
But wow! That is so much money isn't it?! No wonder stores are putting limits in!
Listening 🤔
Thanks Maude, hope you are well! 💕
Beautiful Bottle Masterpiece ⬇️
➡️ Delina. 😂
It's very cutesy. Reminds me of a my little pony 😂
Limited edition bottles, no mam. Lol
Not for me either for sure.
Hi Doc
Hey Nika! 😍
Hi claire You are very beautiful, this is the truth, everything is a lie. The only true unique beautiful soul that exists
Thank you Bilal! That is very poetic.
@@dr.claire.perfume Time is not enough when I am with you, time does not pass without you my love
Marketing is the Devil 👿 LOL
😂 I want to go to the Frances school of business!
@@dr.claire.perfume haha 😂 the bottom might drop out of our economy LOL 🤦♀️
@@HappinessSparkles 🤣