Arielle Nissinblatt

"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic."
Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descript, to discuss the evolution of podcast editing and the growing importance of video content in podcasting. Arielle shares her journey in the podcasting industry, from starting a podcast recommendation newsletter to her current role at Descript.
The conversation delves into the transformative impact of Descript on podcast editing, particularly its text-based audio transcription service and recent transition to video-based editing. Niall and Arielle explore the significance of creating short video clips for social media promotion and the relationship between these clips and podcast listenership. They also discuss upcoming features in Descript, including the integration with Squadcast for seamless remote recording and editing.
Key Takeaways:
- Descript's text-based audio transcription revolutionized podcast editing
- The transition to video-based editing in Descript changed everything for podcasters
- Creating short video clips is crucial for social media promotion and brand awareness
- Video clips may not directly convert to podcast listeners, but they serve different marketing purposes
- Descript's B-roll feature adds dynamism to podcast videos effortlessly
Chapters and Timestamps:
00:05:40 - Transition to SquadCast and Descript
00:12:30 - The evolution of Descript and video integration
00:19:40 - The importance of social clips in podcasting
00:23:40 - Do clips convert to podcast listeners?
00:27:00 - Descript's B-roll feature and removing editing steps
00:29:20 - Future integrations and updates for Descript

[@zcrush13]

Great work, thanks for sharing!

[@smarterpodcasting]

Thanks for watching!

[@Saigon-saga]

Descript is a game-changer for sure...the new update is incredible

[@smarterpodcasting]

Agreed!