The Boston Matrix
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- čas přidán 21. 07. 2024
- The Boston Matrix for product portfolio management is introduced and explained in this short video.
#alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #alevels #edexcelbusiness #businessalevel #BostonMatrix
VIDEO CHAPTERS
0:00 Introduction
1:09 Boston Matrix in summary
3:40 Axes of the Boston Matrix
5:19 Strategy for Stars
6:35 Strategy for Problem Children / Question Marks
8:03 Strategy for Cash Cows
9:17 Strategy for Dogs
9:43 Example Boston Matrix: Apple's Portfolio
11:48 How Valuable is the Boston Matrix model?
12:47 Comparison with the Product Life Cycle
VIDEO SUMMARY
ThIS video is about a business model called the Boston Matrix.
The Boston Matrix is a framework that helps businesses assess their portfolio of products or business units. It helps businesses decide where to invest their resources by categoriSing products into four categories: stars, question marks, cash cows, and dogs.
Stars: These are products that have a high market share and are in a high-growth market. They are the most profitable products in a business's portfolio and require a lot of investment to maintain their market share.
Question marks: These are products that have a low market share but are in a high-growth market. They have the potential to become stars, but they also require a lot of investment. Businesses need to be selective about which question marks to invest in.
Cash cows: These are products that have a high market share but are in a low-growth market. They generate a lot of cash that can be used to invest in stars and question marks.
Dogs: These are products that have a low market share and are in a low-growth market. They do not generate much cash and are often a drain on resources. Businesses should consider phasing out dogs or selling them off.
The Boston Matrix is a useful tool for businesses to help them make decisions about their product portfolios, but it is not a perfect tool. It is important to consider other factors such as industry profits and brand strength when making investment decisions.
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Thank you a thousands times..I have decided to study Business Management (HNC)..after 18 year study gap..in my second week but struggling with concepts, and summarizing..you are making it so clear and at the correct pace..will be recomending to other students..please keep doing what you're doing..you're a lifeline..Thank you.
Great video on the Boston Matrix - thanks!
Very clear explanation, thank you.
Going into my “mini-assessments” right now. Thank you!!!
You got this!
Very informative! Thank you guys
Thank you so much for all these videos
Thank you for all the work you guys have done for students like me on gap years studying alone! + Great workshops in London
Our pleasure - delighted you enjoyed both the video and the workshops!
Great explanation! Thank you :)
Thank you for your generosity.
Thanks for the video, really useful
Our pleasure!
You deserve a medal :)
I can't describe how useful it is for me! Love from Bangladesh!❤️
Happy to hear that!
This is useful for my exam :))))))
Helpful in comprends topic
it is useful for my exam :) thank you
pleasure - really pleased you found this video useful. It's why we make them!
Thank you! Very helpful
Thank you very much I watched the Boston matrix and it was great 😊
Andrew Tate is part of the matrix
Are these videos for a specific exam board? I take Edexcel so would this business playlist still follow my spec?
Thanks
"Those are dogs"😂😂😂 well explained THANKS everything clear💯
Happy to help
You're a lifesaver, cheers.
this video saved my life!!! thank you tutor2u xx
Glad it helped!
My exam is in 5 hours and I'm here to binge watch your videos. I wish I had found your channel sooner
You got this! Good luck!
bruv when are you writing your exams?
Thanks for sharing
is this model useable for products that are not yet on the market, or which model would be usefull for that?
Very nice video! learned a lot!
Glad to hear it!
do you have videos on other product portfolio management beside Boston matrix? thanks
Any advice on improving exam technique? Thanks
Excellent work! Appreciate
Thank you! Cheers!
Thank you very much !
Thank you!
does it only relate to product life cycle?
Dear friends, the XYZ company have multiple child companies, I can see each child company is "product" in the product portfolio. How can I define return or risk of each company?. Thanks.
Hold tight
great
Thanks👏
Thankyou😊
Thanks
Thank you
thnkx
does this cover the AQA spec also is this AS & A Level combined?
Depends which exam board, but for AQA this is Year 1 (and obviously the full A level too)
When it's talking about market share and market growth is that in terms of volume and value as well as the product life cycle in terms of sales?
Yes, when discussing market share and market growth, it typically includes both volume and value aspects.
Jackfrags does tutor2u ?!!!
thank you for the video. Arent the stars "problematic" children instead of problem?
Looks like the Apple Watch became a star as it is the most sold watch.
11:00 funny hearing him talk about Apple Watch which is big now
Where is theme 2 and 3 for Edexcel
will this videos work for ocr a level and is that for year 1 or 2 because i am in year 1 and i have end of year exam.please answer thank you
I'm not familiar with the OCR Business specification, however if the Boston Matrix is in there (it should be) this vid is fine
انا اعتقد انو هذا التحليل لا يوضح كيفية حساب كل فئه.
المتحدثين بالعربيه، شاهد فيديو جميل دبابنه BCG
Anyone got any links to an a level past paper for aqua business please cus I can’t find any
Billy Jones just go on the aqa website, and in the search boxes put business, alevel and there are many past papers
www.aqa.org.uk/exams-administration/exams-guidance/find-past-papers-and-mark-schemes
love your vids although it would help a lot if you mentioned if it was in the AS or A2 section :)
Good call!
Why is bottom right quadrant a cash cow? Relative market share can be very high and market growth low, but none of these say anything about revenue. It might generate very little cash if the market is small and might even be the lowest cash earner in the matrix. What am I missing?
It's because it is guaranteed to generate cash for the business.
exactly
Where can I get the powerpoint?
www.tutor2u.net/business/reference/boston-matrix-and-product-portfolios
In Zepaling Translate
Is this playlist for CIE a level business studies?
Hi, i'm also doing business CIE and i was wondering if you have any resources as i can't find much online :/
+Mahwish Khalid thanks!
Shout out loreto colly
did anyone notice the pun with the apple watch looool
shut up
u shut up bitch
Funny thing is this is now GCSE.
Can I use this playlist for my cie 2023 exams?....please reply!!!
I'm not sure which of the topics featured in this playlist are in the CIE specification, but I'm sure many are. You'll need to list the key topics and then match those to the playlist videos
@@tutor2u-official thx a lot this might actually save me😭
Looks like the Iphone is now a cash cow
ANYONE DOING A21 BUSINESS TOMMORROW THIS IS FOSHO COMING UP
Good luck with your paper!
Don’t listen to this foo he’s repeating business studies again
Dylan Ormsby No it isnt you absolute scumbag don’t comment again or you’ll be a very sorry boy
What exam board
It's AQA
The Boston Matrix is on nearly every exam board
This is useful for my exam :))))))
Thanks