GCA winner 2022: Rubi

Planet positive viscose and lyocell made from carbon emissions.
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Winner of Global Change Award 2022. The Global Change Award was initiated in 2015 by non-profit H&M Foundation to transform fashion and make it planet positive. By catalysing early-stage innovations that can accelerate this shift, the aim is safeguard humanity and our planet. Planet positive fashion means that every garment made needs to have a positive impact on earth’s shared resources: land, water, oceans, biodiversity and climate. Each year, five winners share a 1 million euro grant and get access to the yearlong GCA Impact Accelerator provided by the H&M Foundation in collaboration with Accenture, KTH Royal Institute of Technology and The Mills Fabrica. Neither H&M Foundation nor H&M Group take any equity or intellectual property rights in the innovations, as the aim is to find innovations that allow major change for the entire industry.