How to Price Architecture Photography with Mike Kelley | BOAP video series excerpt
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- čas přidán 8. 07. 2023
- The Business of Architecture Photography video series - apalmanac.com/store
In this excerpt from the 'Pricing your Photography' video, Mike Kelley and myself discuss a few points around pricing structure, estimating, and what photo usages to include.
My name is Matthew and I'm an architecture & interiors photographer based in Kansas City.
IG @matthewaphoto - / matthewaphoto
www.matthewaphoto.com - Jak na to + styl
Hi Mike, am a quantity surveyor in Uganda who loves to to interior visualization. When I stumbled upon you teaching architectural photography, my eye for detail began to grow a lot. And now your knowledge has helped me a lot. However, the way we price construction is somewhat similar here and there. Thanks Mike for teaching the world
Mathew each of your videos is so useful and qualitative! Keep posting my friend !
In 2021 i looked for this video and thank God you guys have done it
Needed this so bad. Thank you Matthew!
Hi Matthew. Would you have a template example of a pricing sheet/contract that I could get? Thanks
Thanks Matthew and Mike. Great information! Mike mentioned the use of photos in contests. Do you specify what is considered a "contest". Many contests are essentially a photo grab that involve an entrant (our clients) agreeing to a full transfer of ownership of all images to the contest sponsor. What are you doing in those situations as far as defining and pricing for contests while still protecting your copyright?
Hey guys, thanks so much for the info! You both are doing great, huge inspo and learning from you two. Is it possible to see kind of an offer example of yours? a template kind of thing with hidden numbers and names? just to see the presentation. Now that I've stepped up my skills its the offer and pricing the one thing I suffer the most. thanks in advance!
Hi Mike and Matt. Thanks for sharing your knowledge. Say, I looked around, but haven't seen any guidance on how you send or deliver preview images when prospecting for licensing additional vendors or third parties. I would imagine reduce them to about 1,200 pixels and some faint non-disruptive water marks, or delivering printed copies with light water marks. On that same note, how do you send the preview copies to your clients, but keep them captured by a paywall until the original client chooses which images they are wanting to purchase. And Mike, could you clarify about advertising usage. Are you saying if your client posts a social media post (which is permitted) but then boosts the post so it is seen by more viewers, that such an advertisement is a violation of your license usage? Or if your client wants to purchase an advertisement in their local newspaper, the newspaper or lets say an industry newsletter or Architectural Digest, must purchase their own usage license?
Great video- very insightful and helpful. Do you require a down payment/deposit up front before you go out to a job? Or do you just invoice them at the end?
I’ve done both
Do you send low-res samples for the client to choose the final count of images to be retouched, or is it kind of agreed upon and understood during the shoot or before hand?
Usually the latter
@@MatthewAPhoto My mistake I just re-read my comment and realized it was poorly worded. Let's say you agree to fifteen final retouched images before the shoot. Do you pre-establish most of them with a site visit, or schematic review? Or do you decide them during a brief walk through pre shoot? Or do you shoot everything, send samples, and they pick? Sorry!
Hi, thanks for making this series. I'm curious about this potential situation... You charge your day rate and the client only wants to purchases 5 images (you have a per image price and this is all agreed upon before hand). So now, capturing those 5 images might only take a couple hours. So it's a really quick day at a full day rate, maybe the client is surprised!?
Some photographers provide a half-day rate option
@@MatthewAPhoto Thanks for the reply.. I've often done. Have you ever seen photographers offering two different rates for daytime and daytime + dusk/dawn??
Why would you charge extra for magazines or editorial books? Just a question. In my case I don't charge extra in this situations becauase what I want is to be published and that my name to be recognized.
Its standard practice for experienced photographers. Most editorial publications budget for this. Over time, many photographers have learned that recognition and exposure doesn't pay the bills...money does.
@@MatthewAPhoto thanks, at least in the country I live, neither of the photographers charges extra for books or magazines, but their costs are high. Just a few of photographers charge extra for licenses because their fees are lower than the others. It's a way to be "cheaper" so more architects could shoot their projects, the ones that are starting are very grateful for this, cause their budget for this is very low.
When I talked about licenses with some clients, they got mad, they don't understand yet. You have a video that explains it very well, but still they don't understand haha.
This video put me in an existential crisis.
🤣🤣🤣