Vodafone | 'Start One Step Ahead'

With it being National Apprenticeship week, we wanted to showcase our recent work with @Vodafone_Careers, who developed a motion-led activation campaign for Apprentices and their influencers, following their Graduate campaign. Using UGC style video, this six week campaign carried the message "Start One Step Ahead". Vodafone really set out to create an informative and dynamic campaign that changes the narrative of what people think an Apprenticeship involves, and puts their opportunities at the forefront of young people's minds.
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