Less and More: The Design Ethos of Dieter Rams

This video visits a traveling exhibit celebrating the work of Dieter Rams during its stop at the Design Museum London. Director Deyan Sudjic and Michael Czerwinski, who heads up the institution's public programs, both chime in on what makes Rams such an important designer and the show's scope.

[@iconeon]

Brilliant, I wish I could experience the show. Dieter Rams design was so significant for Braun, sadly the influence seems to have been lost on today's Braun products.
Jonathan Ive has done for Apple in this past decade what Dieter Rams did decades ago for Braun... I would expect we will see a retrospective on Jonathan Ive in 20-30 years.

[@HalSamuel]

Dieter Rams established principles for timeless design. Not only that, but he designed and oversaw a huge a huge body of work, for a major brand mind you, that categorically proved his principles as correct. And so few people listened.

[@skelta63]

beautiful clean work. Hope it comes to Melbourne

[@RalfLippold]

Having a look into good design, sparks new ideas, opens your thoughtspace.

[@jarosawa.3094]

Pure great design, like it 👍

[@bydeuce]

I love Cool Hunting and minimalism!

[@MichelleBacabac]

I love Design!

[@danxl5]

I love Cool Hunting!

[@leongurski]

They: Saying Brown instead auf Braun.
My mind: crashed

[@kompostal22]

@griesergram of course not, but it contained dated technology .The principal design approach however does outlive most of todays design approach.
Fashion by the way is the wrong term here, because it implies change of taste etc. and is always thought to be outlived, thats its meaning.

[@Moonsabie]

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