VIDEO: How can a family business win the long game?

Playing the long game and creating a plan that stretches 15 years into the future is something that John Giovannini is very familiar with. Join the conversation as he discusses the importance of biodiversity in a luxury food category and nurturing his father's dreams of building a successful business.
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- As it takes 10-15 years for a sturgeon fingerling to grow large enough to produce caviar, the Giovannini family have to plan far into the future. An operational reality that John says would be impossible without entrepreneurial self-belief and a positive outlook.
- Downturn and opportunity often go hand in hand. Demand for caviar actually went up over the pandemic, which, with a limited supply of caviar dictated by the spawning season ten years before, means that Ars Italica's product is worth more than ever.
- According to John, the way that Ars Italica approaches biodiversity, spawning natural species even it means lower yields and a longer production cycle compared to hybridized variants, should be applied across the food chain to guarantee more nutritious products that are both healthy for us and the environment.
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