Colorado State University Online Case Study Interview | Programmatic Advertising

Digital Marketing Manager of Colorado State University Online, Katie Wurdack, details how student targeting and full attribution reporting with Genius Monkey’s programmatic platform increased student enrollment & cost effectiveness while shrinking the path to conversion.
0:00 Colorado State University Case Study Interview
0:29 Tell Us About Colorado State University Online
1:04 Digital Marketing Efforts Prior to Genius Monkey
2:03 How Has Programmatic Improved Ad Spend
3:07 Student Targeting
4:14 Education Programs for the Military
5:54 Genius Monkey over Google Ads
6:53 Path to Conversion Reporting
8:57 Results with the Genius Monkey Platform
9:17 Results with Programmatic Video
9:54 Results with Programmatic Display
10:45 Results with Programmatic Audio
11:13 Service Experience with Genius Monkey
11:52 Contact Info