Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi | 2024 Upfront Summit

Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life.
Recorded Feb 29, 2024 at the Upfront Summit.

[@smiletolilife6217]

i cant wait for Katy's new album.

[@cumulusterraticus3446]

❤ Champerry 🥂🍾better than this Come butcher drink 😏
i presume !