How This Man Is Brewing the $1.6 Billion Coffee Market, Ft. Arman, Co-Founder Sleepy Owl Coffee

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We assume that India is a country that wakes up to tea. So, how has this new-age uber-cool coffee brand, ‘Sleepy Owl Coffee,’ carved out its special place on your kitchen shelves?
We offered Arman Sood, co-founder of Sleepy Owl Coffee, a cup of coffee, and he couldn't refuse.
Sleepy Owl Coffee has awakened some of us from the mundane old-school coffees we have on our kitchen shelves.
India's growth in coffee consumption is outpacing the growth in tea consumption, driven by the younger generation viewing coffee as a symbol of advancement, increased disposable income, and effective marketing by various coffee brands and chains.
Last year, all the coffee companies in India made a revenue of $920 million.
In this GrowthX Inner Circle Episode, Arman talks extensively about everything related to his business - the start, the good, the bad, and the future.
We had an hour-long chat with him, and it turned into a masterclass for founders entering the food and beverage space.
Watch it till the end and drop us a line about what caught your attention in this podcast. And, while you're at it, feel free to throw some names our way for who you'd like to see join us next on the Inner Circle Podcast!
0:00 - Intro
1:01 - Why Coffee?
5:21 - How we caught the coffee opportunity
13:09 - Indian Coffee Drinkers
15:54 - Don't make yourself the user
20:15 - Making consumers fall in love the brand
22:42 - How to scale a business in India
28:28 - Tips to build a D2C Brand
32:45 - The Famous April Food Campaign
34:27 - What Is a Great Service?
35:30 - Business Numbers
44:28 - Unit Economics
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Hosted by: Adhar Masand (Director, Dhiwise & GrowthX Member Since 2021)
Connect with Adhar: / adharmasand
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#Podcast #GrowthX #SleepyOwlCoffee

[@GrowthX]

Join GrowthX with 2,500+ top growth leaders: growthx.cc/FutureFam
0:00 - Intro
1:01 - Why Coffee?
5:21 - How we caught the coffee opportunity
13:09 - Indian Coffee Drinkers
15:54 - Don't make yourself the user
20:15 - Making consumers fall in love with the brand
22:42 - How to scale a business in India
28:28 - Tips to build a D2C Brand
32:45 - The Famous April Food Campaign
34:27 - What is great service?
35:30 - Business Numbers
44:28 - Unit Economics

[@udayanw]

SleepyOwl coffee has raised the bar for coffee for millions of people.
I still remember when their cold brew launched. So gooooood

[@GrowthX]

We hope you enjoyed the episode as much as we did.

[@RavarsenBlogspot]

I don’t drink coffee, I sleep well

[@dhrumil5977]

Coffee is overrated

[@deepakwadhwa1703]

Armaan sir you are very nyc person . And i pray that sleepy owl will grow soon .
All owners of this company is very down to earth .
Company culture and enviroment and taste as well is awsum .

[@TriathlonMadeEasy]

I started my own coffee journey with the sleepy owl cold brew bags in 2020. It's so so good!

[@TheConcernedIndian]

Can’t wait for it ❤

[@Vinayak-qu8zx]

I have tested their and bevzilla both.They both good flavour but the problem with both is for you to feel more taste you have to add less milk

[@Akashd7IN]

or more powder

[@BhavikaAsnani]

That's what happens when you try pure Arabica coffee.

[@karangirotra5565]

Keep up the great work Armaan.

[@Lucifer-hm2sz]

Great podcast , learn alot

[@deepaknautiyal7956]

Good conversation and insightful points

[@GrowthX]

Thanks for watching, Deepak
Stay tuned for more such Inner Circle Conversations

[@GrowthX]

Watch it till the end and drop us a line about what caught your attention in this podcast. And, while you're at it, feel free to throw some names our way for who you'd like to see join us next on the Inner Circle Podcast!

[@koshh007]

Interesting to see entrepreneur get many chances and money to get to the right product to the right customer and in the process continue to learn experiment. In all this sustain to the whole period and build a decently recognisable brand in a most competitive space. Would have been nice if there would have been insight on that part of the journey & management

[@AbcXyz-fs9ry]

Their coffee is pretty strong, and it makes me kind of anxious from just one sip. I've had Bru, Nescafé(Gold), Blue Tokai, and Davidoff.
Does this happen to anyone else?

[@AvinashKumar-dy8ni]

The interviewer looks like an AI robot 😂

[@Mochi.mochi.icecream]

I have a fantastic idea but I need a tiny bit of 💰

[@BhavikaAsnani]

What are the odds - I'm watching this on Flat White Day.

[@GrowthX]

just brewing with coincidence

[@romilnujella]

​@@GrowthXthat coffee is shit

[@TejYadavv]

Yo! Just a tickle in my mind.... May I video edit for ya....... and not flexing but i do got a good portfolio and edited for Iman back in 2020, that's way back but that flex still works... Haha! 😅

[@SunnyMaroju]

Sorry to say but Sleepy Owl coffee isn't that good either. Range and Colombian brew are better than Sleepy Owl

[@randheer1373]

Sleepy Owl Coffee overrated.

[@romilnujella]

It tastes like crap

[@Krishabh_Agrawal]

Useless and expensive...sleepy owl is burning a lot of cash