A History Of Soft Drink Logos
Vložit
- čas přidán 8. 04. 2024
- Secure your privacy with Surfshark! Enter coupon code KNOWLEDGEHUSK for an extra 3 months free at surfshark.deals/knowledgehusk
Whether we’re talking about Pepsi, Coca-Cola, Mountain Dew, or Dr Pepper, we can all agree on one thing;
These are all soft drinks.
Today, I want to talk about them. Well, not really “them”. Their logos. I’m going to talk about the logos of soft drinks.
That’s the video. That is what I’m doing today.
You think “fallout” has a nice vibe? Wait till you see the 1950s Dr Pepper logo that’ll knock your socks off.
Buckle up.
Secure your privacy with Surfshark! Enter coupon code KNOWLEDGEHUSK for an extra 3 months free at surfshark.deals/knowledgehusk
It was named "Pepsi" because it was advertised to relieve dyspepsia. DysPEPSIa. Not because it gave you pep.
Why did you do this on a Tuesday instead of Wednesday?
❤
😂🤣
Yeah, products!!
Here in Brazil there's an actor who's supposedly extremely good-looking, but he got famous for being a well known cokehead. There are videos and memes about this guy raging with the police, shouting at people and whatnot. He became a walking meme and somewhat of a cautionary tale. Then he went into rehab and apparently stopped that life. Pepsi had the balls to make this guy pose for a billborad that read "I've stopped doing Coke". It's an actual ad that became a nationwide meme. Gotta love the Soda Wars.
What's his name? I'm going to look it up
Lmao who is it?
Quem é o cara?
Memorable campaign and interesting story.
Obrigada. ;D
Holy shit thats brilliant.
What is his name?
I'm one of the administrators of Logopedia (as well as a huge soda memorabilia collector) and I made a good chunk of the logos you showed in your video! I'm not complaining or anything, I just appreciate seeing accurate copies being shared.
Thank you for your hard work!
Thats so cool!
Which logos did you make?
@stinkywhizzleteats3673 From what I’ve skimmed back over, the Coca-Cola (1934), Pepsi (1962, 1969), Dr Pepper (1984), Mountain Dew (1969), and 7-up (1966, 1975, 1980) logos are indeed mine. I also published the images of the 1903 Coke logo and the 1931 7-up logo to the Web.
I made my original comment too soon into watching this video the first time, and I’m not too thrilled with it anymore given the amount of false facts resulting from years of cascading misinformation. It’s not poorly edited, and I appreciate it even being gone over in the first place, but it’s by no means as good as it could be.
Every single one of the primary logo images in this video were sourced from 1000Logos or Logos-World; two websites that scrape logo images from the Internet and slap hastily made timelines together with them. They could be the worst quality copies of whichever logos they’re talking about, but if it’s in the top row of Google Image results, they’ll steal it, Add a bit of ChatGPT-flavored fluff text that gives no other information about each logo other than a lazy description of what it looks like, and that’s their whole schtick.
Years ago, all images shown in the Pepsi segments (and accordingly, 1000Logos) were at one point on Logopedia. Some are perfectly fine, and can still be found there. Back when they crawled LP to steal our copies of those logos, several of them weren’t exactly accurate, hence the wonky E bar and uncentered S on the 1965 logo, which are not features of the original design. Don’t even get me started on the inaccurate dates. The so-called 1940 and 1950 Pepsi logos (script and bottle cap) didn’t even exist until 1951.
Even though most of the images they’ve nabbed from Logopedia have been superseded by better versions, these sites don’t seem to want to replace any of their inaccurate copies, nor fix incorrect dates. Whether this is out of laziness or something else, it goes to show they’re less interested in providing correct information so long as they can keep pumping out barely- or non-researched brand pages with a million ads on each.
The greatest display of the effects of a misinformation cascade is the inclusion of the “Brad’s Drink” logo, which never even existed. The “logo” is modified from the front cover of “Brad's Drink: A Primer For Pepsi-Cola Collectors”, a guide published in 1976. Hell, the font used wasn’t even released until the 1950s! It was originally posted on Logopedia by a user who was later banned for uploading fakes. It stayed up for longer than it should have because nobody could disprove it at first, and that's when one of the sites took it and ran. Now, years after the original was deleted from LP, those sites, and the sources they feed into, perpetuate the myth by keeping it on their list.
I’m not blaming KH for any of this, as like I said, these sites pop up first on Google, tricking people who don’t know better into thinking they’re in any degree reputable. But I do wish a bit more consideration would have been taken before presenting incorrect timelines and autotraced vectors, even if it really doesn’t matter in the long run.
TL;DR: Waaaah.
@stinkywhizzleteats3673 I wrote a giant thing and CZcams took it down. I figured it'd happen. I hate this website. The 30s Coke one is mine, as well as the '62 and '69 Pepsi ones, the 60s and 70s 7up ones, as well as the '69 Mountain Dew one. Didn't mention a few others so I don't waste my time writing something that gets auto hidden by a spam filter.
The fact that Pibb still has such a 2001 ass logo is humorous to me.
It would've been better if the 1996 Mr. Pibb logo could've given a additional 2 years and/or still uses the head mascot on Pibb XTRA.
I can't believe you didn't mention the insanity that went into the redesign for the Pepsi logo around 2009, there's a whole pdf that compares the logo to classical paintings, facial expressions, the magnetic field of the earth, the gravitational pull of the Pepsi logo, absolutely madness
P L A N E T P E P S I
P E P S I G A L A X Y
P E P S I U N I V E R S E
"Mr. PiBB" is a better name than "Pibb Xtra" because it better tells you what it is, "Dr. Pepper, but we can't legally call it that", the customer sees this and says "oh, that's probably like Dr. Pepper, I like that, I'll get it."
"Pibb Xtra" sounds like an energy drink or something. The "Xtra" suggests that it is different from Pibb, people already familiar with the brand might say "I like Mr. Pibb but this is Pibb Xtra, something different, I'll go with something I'm familiar with"
I remember when they switched from Mr. Pibb to Pibb XTRA back in 2003. People would go to KFC or Hardee's and see Pibb XTRA logos on the order board and then say "I don't want that, can I get the regular Mr. Pibb?" This was right after Pepsi reintroduced Pepsi Wild Cherry to restaurants, so people thought Pibb XTRA was a variation just like Pepsi Wild Cherry. Pibb XTRA's market share cratered not long after because people forgot it even existed, and it's surprising Coca-Cola even keeps it around. I do appreciate they haven't messed with the packaging though. It's so Y2K you almost get flung back in time.
To this day I and many others still just call it Mr. Pibb because Pibb XTRA sounds like a variant and has terrible phonetic cadence.
@@VulpesHilarianus Same, I do appreciate that they never change the logo since 2001, though they could've at least kept the head mascot in the Pibb XTRA packaging.
Also, correction: They actually switched from Mr. Pibb to Pibb XTRA in 2001, not 2003.
Although I do wish the 1996 Mr. Pibb logo lasted much longer until near the end of 2003 instead of 01'.
I recall one of those Sodastream flavors being, Dr. Pete. Subtle.
Oh man, PLEASE talk about the madness that is Pepsi Universe.
jeremy hilary boob Ph.d??
I second.
the gravitational pull of pepsi must be discussed
I third
You're a real nowhere man
26:55
It should be noted that 7up in the US and 7up internationally are technically two distinct entities, since Pepsi owns the rights to the brand internationally (and effectively uses the same formula as Sierra Mist, which has a different flavor profile to the stateside version), while Keurig Dr. Pepper owns the brand domestically.
tl;dr we're probably not going to get that branding here at all.
Same with Mountain Dew, the UK version is a lot different
Thank you I was confused by him saying Dr Pepper owns 7up
That makes sense.
I was confused because I’ve never seem Dr. Pepper here but 7 Up is everywhere
Oh god thank you. I was going crazy because I could've sworn that 7up was owned by Pepsi. Now I know why.
Ah, that explains why Australian Domino's pizza stocks 7up instead of "Sierra Mist."
Mr. Pibb is Dr Pepper's good-natured slacker cousin.
I am not he. Nor is he I. I am not a discontinued soda nor do I recommend it.
Seriously. I’ve been waiting to make this joke since CZcams changed how tags work and I found out I had this username. I made this in 2009, i think.
But mr.pibb never comes up as a goddamn subject.
Beware the false Mr pib.
I reach for the doctor when I’m at work. When I’m high as a kite Mr pibb is who picks me up.
All of the Pepper extended family however pale in comparison to the Adonis that is Dr Thunder.
You can really taste the brominated vegetable oil in Dr. Thunder.
P E P S I M A N
Can't help but read it in the same tone 😂
Old Pepsi Logo: Hip, fun.
New Pepsi Logo: OBEY
Literally 1984 soda
hahahahhahaa
I prefer it, it’s similar to the older logos, I wish they’d go back to the 1994, 1998 or 2004 logo
I actually kind of like the wet pepsi logo. They asked "How can we make this flat abstract shape and make it as bold and refreshing looking as possible"?
The genius is it serves as almost as mini-advertizement. It's really great visual shorthand for what problem their product solves. And if you're walking by on a hot summers day, this logo is going to remind you how you want something crisp and cool.
As long as it's instantly recognizable and doesn't blend in with the crowd, I think it’s good they were experimenting with it.
Yeah, I don't agree with his criticism here. That icy look makes me thirsty just looking at it, and I don't even like Pepsi.
Reject minimalism, embrace maximalism.
We need that 2008 Pepsi redesign document deep dive. It’s a work of art.
Fun fact: In Quebec, Pepsi used the whole Separatist movement for PR with their own local tagline ("Ici c'est Pepsi", "Here, it's Pepsi") and emphasis on their blue color scheme. It was an appeal to Quebec sovereignists because the colors blue and red (essentially representing separatists vs pro-Canada federalists respectively) became so heavily politicized there. So Coke vs Pepsi got pretty wild because of it.
I'm pretty sure the Pepsi name comes from dyspepsia, which was what stomach problems were called at the time. It was supposed to help with that.
Probably comes from the enzyme Pepsin
It contained Pepsin initially to help with dyspepsia. It was named after the Pepsin just like Coca Cola was named after the Cocaine
@@elihockman9920 Pepsin was never as an ingredient in Pepsi.
@@BalticoYT aight buddy look at mr scientist ov here 🤡
Dyspepsia means indigestion, incorporating the Ancient Greek word “pepsis” meaning “cook” or “digest”
I honestly like Pepsi's new logo a lot. And I love how Mtn Dew has used very recognizable and intensive art for all their flavors.
Because they have to abbreve everything
Slurm has the best soda logo and its Slum McKenzie party worm mascot is the best soda mascot
...and its highly addictive!
@@briannevs2772Whimmy Wham Wham Whazzle
this is exactly the kind of content that i love this channel for: facts you didnt know you wanted to know it until someone told you said facts.
I actually laughed out loud at the “perfect” Mr Pibb logo. I had to pause the video because I was laughing so hard
Tyler, I’m at 16:55 and I’m PRAYING you talk about the 90s Cherry Coke can.
Christ, that was the greatest.
I am totally addicted to diet coke, I couldn't even tell you what the diet coke logo looks like. From my perspective, the diet coke logo is a grey can
Coke designers are straight chilling while the Pepsi guys are working their hands to the bone
well shit this is bsically my ideal type of youtube content
Not something you would think about often. Especially ones whose logo's have been the same since the beginning
i have so much nostalgia for the 1997 and 2006 pepsi logos they are the best i love how bad they look its charming, seeing them every now and then on like a vending machine or soda fountain makes me smile
from what i know pepsi derives its name from pepsin, which was thought to calm your stomach
a rage bait mistake from GuessHusk
Thought it was from Dyspepsia?
@@halfgoodexeThey're both from the same source, hence the similar root words in "pepsin" and "Dyspepsia". Dyspepsia was the name for having an upset stomach, and pepsin was thought to be a cure or aid for it. So while Pepsi is specifically named for the pepsin it contained; it contained that pepsin in order to treat Dyspepsia and was marketed as such.
Pepsin is an important enzyme for digestion.
Okay you're blowing my mind that the MUG pug was only introduced in 2003. I was in kindergarten back then and it wasn't long after that when my dad would start taking me to our local Weinerschnitzel, where I'd always get a cup of MUG with my kid's meal, and I remember the dog on the soda machine. I remember it always being that way, but it was actually very new. Cool
edit: I also remember the old Mr. Pibb on that machine! And hated the new one!
I love how you used a Vinesauce meme for the Mug Root Beer logo.
This video made me want a soda more than any soda ad ever has. Also edgy mountain dew is the GOAT
We screwed up in the 2000s with logos. The simplification ruined so many logos and made so many of them feel more downmarket than they really were. Things were comparable to like, Sam's Choice Cola. There was a steady evolution up until 2006, and then we destroyed every convention just because and made so many people disregard so many drinks.
The best logos are the 2003 Pepsi logo (confident without being aggressive, detailed but clear), the 1972 Fanta logo (fun but refined), the 1996-2006 Dr. Pepper logo (the sparks remind you of the fizz), the 1994-1999 Mello Yello logo (warns you that you're about to bite it from sugar shock), the 1979 to 2020 TAB logo (simple but fat), and the 1978 to present Barq's logo (feels established and full of heritage).
Also the water on the 2003/2006 Pepsi logo isn't part of the actual proper logo. That was a print variation. The 2003 logo was just the white PEPSI with the bevelling and blue outline, and the globe itself was given a gradient and not highlights. And the new logo is a redo of the 1973 logo, itself a minor edit of the 1971 logo. It was made to celebrate fifty years of the modern Pepsi globe.
Mountain dew might just be the only major food/beverage brand that survives almost entirely on meme status. That, and the taco bell deal. Only time I drink mountain dew is a Baja blast at taco bell if I happen to be there
Taco Bell with a Baja Blast is one of the great food/drink combos of all time!
25:46 - Holy shit, 7 Up was cooking with that logo. Bring that one back 👌🏾
Soda logos
Not the video I deserved, but the video I needed
I mean, I understand why they got rid of Sierra Mist. It wasn’t popular and could be confused for a Mountain Dew rip-off (it fits right in with Walmart’s Dr Thunder). At least changing it completely helps it stand out; I literally never thought about Sierra Mist, but I noticed Starry in the store and thought, “Hey, what’s that?”
“This is what Mountain Dew looked like at the time”
I didn’t even know it was that old!!
i heard someone refer to the 2008 pepsi logo as "the obama logo" and that's what i will choose to call it from now on.
I legit never knew Sierra Mist had a logo
Even today if you ask for a something and coke in a chain food-pub in the UK they'll say "pepsi ok?". Except Spoons because people get legitimately pissed there.
To this day i still mentally associate Sierra Mist with those Shrek tie in ads with Donkey breathing into the camera.
Sierra Mist's lasting impression on me is donkey breath.
That's actually a pretty bad example since bread was one of the first food items to be labeled, since ancient rome. Not initially for marketing's sake though, those I think were for wine, also a very old practice. It actually really picked up in the 1800s since canning meant food can be shipped farther (like wine and other preserved foods) than ever and labeling became more important.
I LOVE water droplets/ broken glass 2000s Pepsi, so much nostalgia
that Mr. Pibb mascot is the most Sweet Bro and Hella Jeff ass thing I've ever seen on a can of anything
1) sierra mist had to change their name because they tried to sue a girl and stop her from using the Sierra mist, which was her actual name. She was able to prove that she was using the name before the drink was created. The soda company lost the court case and lost the rights to the name, so they had to change
2)Johnny Appleseed didn't plant apples for cider because the seeds you take out of an apple won't be grow the same fruit that it was taken from.
You see, 90% of plants are homozygous, meaning they are self pollinating. If the seed was taken from the fruit of a homozygous plant, then that seed will grow into a plant that bears the same fruit.
The other 10% of plants are heterozygous. This means there's a male and female. The mixing of the genetics produces a fruit that's completely different than the fruit the seed was taken from. Examples of this are apples, mangoes, avocados and cannabis.
Basically, imagine the female is sour skittles. Delicious on their own. One day she gets pollinated by a reeses pieces male. The combo of sour skittles and reeses is a terrible mix. If you want a plant that bears edible fruit from one of the aforementioned fruits, then take a cutting and clone it.
The reason I say Johnny appleseed wasn't planting apples for cider, is because he didn't know what the apples were going to turn out to be. They could have been delicious apples and not an apple used in cider. The golden delicious apple, one of the top 10 apple types sold world wide was a product of a random seed.
At one point, I read and believed in the cider apple story. I even believed a TIL I read which stated there was over 10,000 different types of apples. Once I learned the over arching truth about apple, I realized noth those facts were based in misconceptions. So now I do my best to spread apple awareness and bring the reality of the situation to light.
Apple awareness lmao thank you
Most apples grown from seed are inediblely bitter and/or sour, but that's actually perfectly fine for making cider, necessary even to have enough flavor. Directly edible table apples are the rare exception but any old crabapple can work in cider. You may want a blend of that with sweet apples to get the right balance and enough alcohol but if you're planting seed apples for any reason at all, it's cider.
I love how sierra mist is the comedic relief
A video could not be more tailored for me
The only thing you need to know is that back in the day logos were cool and artistic, now its all lame, stale and pathetic.
Back in whose day? Maybe just go have a seat, ya anime pfp bellend.
thats a boring and boomer take
Back in whose day?
@@milk_bath All I know is back in my day, I didn't care about whether the fizzy drink logos appealed to the youthssss or not. I just wanted to chug said fizzy, play electronic games on my playstation (the first) device and watch hours of cartoons on Saturday mornings.
People in the eighties were saying the same thing. And people in the seventies. And the sixties. And the fifties. You get my point.
I feel like I have the anti-Tyler opinions on logos. I despise minimalism(The last 15 years have not been kind to me). I love the more complex designs of the late '90s and 2000s. I like the 2000s era Pepsi logo and the old Mozilla Firefox logo and the 2000s Google logo etc.
The new Fanta logo is my favorite recent redesign. The new logo looks so bold and full of energy that it feels like it's about to jump off the packaging. Plus, the Pepsi redesign feels like a step in the right direction. The 2009 logo was too boring. It felt like Pepsi was trying too hard to look like Apple.
This video was just the "graphic design is my passion" image meme. I like his other stuff but a good 80% of the opinions in this video where, as the kids would say, trash.
Embrace maximalism forever.
You just got through saying how changing logos constantly removes your ability to gain familiarity, and then _threaten us_ with changing your _iconic..._ well, _icon!_
On a side note, 7 Up is owned and bottled by Keurig Dr Pepper in the U.S. while PepsiCo owns the international bottling rights. PepsiCo's lemon-lime drink Starry (formerly Sierra Mist and Slice) is limited to the U.S. market only.
Something that I was thinking about as I watched this video was how little of an effect it had on me what the actual brand is named. More than anything else, what mattered most was the _shape_ of the word, and this video goes to show how wildly differently you can arrange and portray the same exact word and make your viewer feel something radically different. It also rather alarmingly goes to show how my reference of what eras of history are defined in large part by what brands and logos look like.
Pepsi's name has nothing to do with pep, they went with that because it was supposed to cure dyspepsia (indigestion).
"Is this moonshine or is this hippy-dippy hippy... dip?" That's going to stick with me 🤣
This video was made for me. I’ve been in love with the throwback vibe of the new Pepsi logo ever since it was announced. I’ve actually been drinking more Pepsi than Coke because of it which is unheard of in all my 25 years of life.
Oh this is the niche stuff that’s like cocaine to me. Thank you!!!!!!
About halfway through this it occurred to me I am absolutely enthralled right now by the history of soft drink logos! What a f****** great show and what a great essayist/speaker!
At this point I need more of you and Cody just push out more videos bros
29:40
The fact this ad is real is amazing
your videos make me so nostalgic. I love them.
Now do the local grocery store versions of the sodas like Mountain Drop and Dr.Topper
16:48 How did I not know about these designs they’re awsome
I’ve finally found a Tyler take I cannot stand for. The 2005 Dr Pepper logo is outstanding and you’ve not only insulted the logo but me personally
You forgot rc cola. The rebrand is chefs kiss
The Mr. Pibb rant in the movie Slither is by far the greatest rant about a soda of all time
As a graphic designer, I liked all the late 1990s logos of all the soda brands. Especially the 1997 Pepsi.
the 2005 dr pepper logo is awesome bruh
I love the 05 Dr. Pepper logo. Might be nostalgia glasses, but 🤷🏻♂️
I have a (probably[definitely]) unhealthy love for soda and really enjoyed this video
I even have my own can collection just for the wacky takes on logos
For some reason I have a recollection of Mr Pibb having a guy in the logo that looked like Mr Mackey.
Dr Pepper knock offs are always funny because they need to communicate that they’re that sort of spiced cola thing.
I LOVE the 2006 Pepsi logo!! I love the gradients and the droplets
I hadn't noticed the bepis logo changed. It's better than the last one.
See, competing against Dr. Pepper is a really uphill battle. Dr Pepper is so different from the other drinks that it has its own "Dr. Pepper" genre that it belongs to. Trying to compete with that is essentially trying to be more of a Dr. Pepper than Dr. Pepper is.
When I was a child I thought the Sierra mist logo made out of mist was the coolest thing ever!
Can’t believe I watched and enjoyed 30+ minutes of softdrinklogos. Time well spent again indeed
I've got two for you. Vault, the pinnacle of logo design in the mid-00s. And Sobe, the lizards on the glass bottles was peak. It didn't matter if they were minimalist lizards or surrealist, they were all aamzing.
i feel like this video was made specifically to tailor to my weird specific interests thank you knowledge husk whimsu
If I drink enough Coca Cola spice, I’ll be able to see into the future
I was confused when you mentioned that Dr. Pepper does own 7up because I live in Europe. Then I looked it up, anywhere outside the US, 7up is a brand of PepsiCo.
bro but the SWEATY GLOBE is peak skeumorphism
The H3 button music was a nice touch
PLEASE get into the insanity behind the late 2000's Pepsi redesign.
That one dude responsible went absolutely crazy😂
What was the name of the person?
@@mafeuk I don't remember, unfortunately
21:19 Ponic the Pedgepog
Fun fact about the Pepsi blue rebrand. They paid British Airways to paint one of their Concorde blue... however the blue paint used had a tendency to crack and flake when the aircraft flew supersonic.
The problem with the blue paint was that it reflected less heat away than the typical white paint used on Concorde. The cruising speed as a result was limited to Mach 1.7 with speeds beyond Mach 2 only being allowed for a maximum of 20 minutes.
The 1998 pepsi logo and 2000s one are probably my favorite logos pepsi has ever had
I finally got the time to watch this one after a crazy few weeks. And I'm here for you going after Pepsi and Dr Pepper logos
Great video; would genuinely love to watch more videos on this topic or similar. I keep thinking about all I have to say about the iconic Moxie Cola logo. New Englanders don't even necessarily like the taste of Moxie, but we like the regional, vintage identity of it and that beautiful beautiful can design.
I miss skeuomorphism so much oh my god bring me back please. Everything was so freaky and weird and surreal and it made the world feel massive and undiscoverable. BRING IT BACK.
Ah yes
Fighting your morphine addiction with cocaine
God bless the 19th century
you were on the money but the 70s mt dew logo was soooo cool
The Pepsi logo introduced in the late 90s was the earliest I remember. When I was a kid I thought the design eith the ice cracks were skyscrapers made of Jello.
Crazy to think you use to teach me world history....now soda logo's..... now that's epic
I've got to admit. . . I saw the length and the subject and nearly skipped this video. This was surprisingly good!
Ayyy I saw you use an image of Chuck Connors from the Rifleman! A great Western and a favorite show of mine growing up. That made me smile to see that in a CZcams video more than 50 years after the show ended.
29:54 that looks like two German sharp "S"s, which would make it "Mr. Pissss"
Wahooooo a new video from my favorite husk of knowledge
When my school removed the soda machines and their was still one inside some room, I would get in there and buy me a Mr. Pibb. Soon after I could not find that soda anymore. At first I wished it had Dr. Pepper but the Mr. Pibb was actually good, and I kept going back to get more of it when I could. The fact that I was sneaking in that room and to get the soda, made it taste even better probably lol. An other one was a Cherry Cola with some comic like drawing on the can of sky scrapers. That one was the other one I liked. And then we had plenty of grape flavored sodas.
If I learned anything today from this video, a business must pick colors carefully.
Why did I just sit and watch a 30 minute video on Soft drink logos, I think I need to go outside more
16:32 The Coca-Cola logo with the Coke subtitle was for the international market, while the one with Classic is for North America to differentiate it from New Coke (later simply called Coke and lastly Coke II).
I gotta be honest with you. When I saw this, I didn't think we'd be spending so much time with Pepsi. But my God, just make up your damn mind, Pepsi!
13:45 the delivery of “yeah” actually just cracked me up