Confessions of an advertising insider - Charlie Brooker's Screenwipe - BBC Four
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- čas přidán 26. 11. 2008
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Charlie Brooker takes an irreverent look at all aspects of life on the small screen, including capsule reviews of the week's highs and lows.
In an advertising special, there are reports from a mysterious insider dishing the dirt on all that is bad in the industry.
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This has aged surprisingly well for a 12 year old clip - that thing he says about advertisers just browsing the internet for other peoples ideas and then stealing them could not be more true in the age of social media
You're spot on. Traditional advertisment (for me anyhow) has died due to streaming services and adblock but the industry has just moved onto trying to buy out a spot in my headspace by paying social media and its users to flaunt their useless shit. And with memes as well. I'm so tired of coporate memes.
No no no. They're CREATIVES, remember?
I've worked in advertising since 1998, and I endorse this message.
👊
For some reason the advertising insider reminded me of Noel Fielding.
My experience of marketing companies and in-house marketing departments is that the first thing they are always pushing is themselves. Some fool once let our marketing team run the Annual General Meeting and they spent about 70 to 80% of the 4 hours telling us how great they were and how we could not survive without them. Hit him again, Charlie; harder !
"I went into advertising, but all they wanted me to do was sell crap."
Thanks, well enlightened.
“Now you can skip it…” And here we are in 2022 seeing streaming services gradually putting ads back in because they’re struggling with an exodus of customers.
For anyone interested, the music for the later 4/5 of this video is Albinoni's Adagio.
thank you, from a future in need of such beauty
Barry Shitpeas is the voice
smalla ss dickheeeeeeead.
It's clearly Brian Poocarrot.
@@axocopan42 No you bumbling moron. How can you get that wrong? It's Derek Jizzturnip.
the voice is brooker. you can tell it in his mannerisms, timing and intonation. hes not even changed his accent or anything its just pitched down a few semitones.
Wow! Charlie Brooker meets Alan Moore!
I work in advertising, and jeez, this wiggy guy has got this down to a bloody T
Thank you, that was bugging me. He sounds a lot like somegreybloke, it might even be him.
Why would anyone think that working in advertising would be glamorous, creative, or free?
Heck, why would anyone want to go into advertising at all?
I think Charlie Brooker voiced the Advertising dude, they speak the same way.
I feel like a part of me died just watching this short clip, I don't know how people who actually work in advertising get up in the morning :o
Genuinely fascinating!
Barry Shitpeas as Alan Moore.
Yes exactly! Funny other people picked that up, even the head movements.
I too have always muted advert sound - even - slightly - when I transmitted them for ITV. I reduced the colour as well :-)
Nice one, Charlie! Give him one from me as well!
Sounds like Alan Moore, looks like Freddy Kreuger, played by Barry Shitpeas, who is really Al Campbell, the show’s director.
This has been an advertisement for the BBC TV Licence
Ironically because this is a BBC clip, we're not getting interrupted every 2 mins by CZcams ads so we can't see if anything's changed...
What's that episode of the simpsons where homer is talking to an ad executive and the exec says something like "you know those radio ads where two people are having an inane conversation? I invented them" and homer punches him in the face and the exec says "I get that alot"
thank you!!!
Hilariously true. Ive worked with 'creatives' who couldnt put pencil to paper
I've always muted the tele when the ads come on.
Have it paused if you have the facility, start a slow fast forward like +2 after a couple of minutes and gradually it will catch up "live" TV enough again.
Failing that, record everything you watch to just skip the advertising. Millions of pounds worth wiped out by one button 😊👍
...Whatever 'important' happens to mean to you. Plus, whenever you want to be both amused and informed, there's Charlie Brooker, This Week and so on to put some personality into the latest happenings, which again, is subject to our scrutiny.
Completely securing anything is probably impossible, but again, it's about balance; Reality vs Idealism. I never totally trust anything; but the BBC comes close because I'm confident it's the most reliable source of information available by some margin.
He has to stand when throwing punches. That way, the hips, legs and back can add more power into each punch. That'll learn them advertisers a thing or two.
Perhaps you could do a glossy presentation on it lasting say a minute or so? I'm sure Brooker would love that.
Wow I had no idea that Barry Shitpeas went into advertising!
Sad thing is what he says about the Media is true.
whats the name of the song playing in the backround???
That's what we all hoped to do when we started on our first day...and then 45 minutes pass and you start thinking. "Jesus...what have I done, why is everyone including myself behaving like a scared little lapdog too happy to work over hours and produce shitty work for an ungrateful, imbecile client that has absolutely no idea what's good for his brand. Trust, me the glamour, the "creativity", the freedom... all lies...
wow, thats pretty eye opening. :O
Name of the piece in the background please.
What is the music? Is it Albinoni's Adagio?
RIP Bill Hicks. You called it first.
Watch 'Bill Hicks on Marketing'. Very similar viewpoint.
yaaay. He is my birthday twin! :D
Charlie Brooker is my God
I've worked on a fair number of commercials. I ever so fondly (not!) recall the nappies one that had to be done in seven languages. Two weeks that took. Or the close-up of hands tearing open a chicken nugget - 98 takes over two days! The director was the proverbial 'genius'. Meanwhile the crew was going suicidal.
Mr. Brooker is spot on!
I don't think the disguised "actor" is, but I'm convinced that the distorted voice is Charlie Brooker's.
Hilarious video this, it's funny cause it's true. Too bad though that @3:00 the part where Charlie Brooker hits him in the face with his foot was cut out.. also the part about cars and pizza's is missing.
@Nexius8 I thought the same thing. Sounds so much like him.
oh, and those old spice commercials also count as an exception.
In Turkey or France or whatever :D
@EddieTheFishReturns They're already on youtube. Do a search.
1.59 good times!!!
I published this video on the Dutch website WELSTIJL (6 july) Kind regards Sem Mallée
@yidarmy2007 With freedom I was referring to the fact that you when you said "after all, this really is an advert for his show", the people know what they're here to watch. As for the TV advertisement, I always do that nowa'days, but the consumer doesn't have the same degree of freedom as they do over the internet. They had the choice to choose what type of 'advert' they wanted, like this video. But that's getting increasingly hard now due to youtube putting adverts in front of videos, lol
Barry Shitpeas
@HLecterPHD So, you admit that adverts do affect the way you think about products and directly influence your purchasing decisions.
@John27346 The Mr. Plow one I think.
@yidarmy2007 Yeh but the people had the freedom to click it, unlike TV advertisement were the consumer is forced too watched bullcrap after every interval.
pressing 1 just makes it better
How come charlie get censored and the guy in the dark, his swearing is uncensored?
Epic Punch *sorry, it's a reflex* hahahaha
HAHA reflex action LOL!
@luna1463 yes it is, her n charlie become friends.
@GunZEntertainmentZ totally. but like the saying goes, theres no such thing as a free lunch. money makes the world go round! and some adverts can be good, no? i tend to look at them in an objective way rather than a subjective. as in who are they really appealing to & why would that make someone want to buy the item. if u look at adverts in a more analytical sense and enjoy the ones that are good, then theyre alot more bearable! in the same sense, lots of people watch good old adverts on utube!
that's because colleges and hospitals and meetings are EXPECTED to be diverse, but normal advertisements for stuff like soup, soap and stupid products hardly ever have minority lead actors or even minority actors.
what you just pointed out is the exception, not the rule.
@sonofliberty1 Great. Thanks.
Is it Alan Moore?
@blenderpanzi - I like their graphics guy. That's about it.
@trigga1uk He doesn't really say its mainly black actors that get rejected though, there is a diversity culture but I think this is essentially true that for some programmes they will decide not to use certain ethnicities because of trying to sell it abroad while elsewhere they put ertain actors in in order to keep a mix to tick the diversity box.
I dont have a problem with the concept of promoting diversity, its the people who do it in a cack handed way that cause problems.
that girl looks like ashleen from big brother
It is Aisleyne from Big Brother
Yes true, but not always. There have been some absolutely amazing music videos over the recent years that have gone viral through the internet! For example, Ok Go's videos have very little to do with the band themselves, just awesome videos!
The thing is, when adverts are good - interesting, artistic, funny, whatever - people watch them. People watch the ads during the Superbowl because there's a reputation for creativity. People will happily watch clip shows of "the 100 best ads ever", and skip through the ad breaks that pop up in the middle of them. So basically, the "crisis" foisted on the ad industry by recordable TV is that of finally being held to the same standards of quality as every other artistic medium always has been.
jeans and trainers. jeez
@GunZEntertainmentZ in the same regard, you have the total freedom to mute the television during an advertisement break and read a book, cook some food or even switch over to bbc for a few minutes....whatever you want! you are not *forced* to watch adverts - this is simply a fallacious statement. and you would not be able to watch the show which was forced to be broken up into intervals without advertising. it is a necessary burden that we have to bear, but is it really *that* awful!? cheer up!
Adagio in G minor by albioni
TimTeruSML thank you, kind sir, 4 years in the future
is that noel fielding?
@tomking91 sorry was just a reflex
@trigga1uk If you'd listen to him he said that they'd be rejected because they wouldn't be popular in other countries.
Also where are you getting your information from? Cite your source- are you in the advertising industry? Are you a sociologist? Or are you just regurgitating something you read in the Daily Mail...
i love charlie brooker but i also like the concept of advertising. after all, this really is an advert for his show. and look how many of you are watching it!
hit play, hit pause, hit play, hold 6 key
is this really on bbc?
Does anyone else think he sounds ever so slightly like Alan Moore?
Is that Noel Fielding?
We can hope
Na, it's 'Barry Shitpeas'.
Well I like the old spice guy. That's about it.
Most of the disillusion comes from viewing advertising as an "artistic medium" in the first place. People have swallowed this myth to such an extent that many forms of advertising aren't even recognised as such. Music videos being a perfect example. Music videos are basically 3 minute adverts, yet people don't even notice the advertising & manipulation, instead choosing to only see "art"...
This is definitely Barry Shitpeas....in a wig
@thepissflap Name one media outlet that is more reliable. (Wikipedia is a wildcard because although it's usually (99% of the time) accurate, there's always the possibility of one troll messing it up)
@smurph1984 yeah, it's completely convinced me to give up on all of my media aspirations and be a callous, manipulative thief instead. Thank god I dodged the bullet there. *phew*
@evildave9000 Oh I'm in no doubt!
This is missing the cheese pull
Gosh he is well depressing but he is a comic media genius...How TV ruined your life is like a staple in my life. It makes you wonder about everything, also Everyone who likes Charlie Brooker should read NIck Davies, 'flat earth news' it is amazing, if you wanna uncover some fallacies, lies and propaganda in the world it is definitely the book to read!
Likewise.....I long for the day that Land Rover get a young, successful black man to appear on their ads.
They probably do in Nigeria.
Charlie Brooker for Supreme Emperor of the World.
@AlaricVG I personally think we should abolish government and put Charlie, Frankie Boyle and Derren Brown in charge :P
I still cant believe hes with Connie Huc
One dislike from the advertiser himself.
Have I missed something here?
It's a shame really, everyone deserves a chance to be able to get into a decent field.
Haha Barry Shitpeas is well the one in the wig
press 1
*punch*
I wish I could get a break into advertising. I'd be using more Japanese styles in America and try to entertain people with slapstick and insanity, make them remember who you are, rather than this subliminal bullshit.
@tomking91 quite
1:10
Hum ... I could use a fresh can of Pepsi Cola, the bubbling refreshing sensation of the cold soda dripping down my tongue in a exquisite shower of flavour that erupt inside my mouth like a volcano of pleasure.... please give me thumb down !