Marketing Strategies for Season Extension

So, your farm business is growing. Maybe you've added a high tunnel or two. Perhaps your greenhouse production is really taking off. You plan to keep your operation up and running during the colder months and you finally have the infrastructure to do it. Now what? Bethany Cox, Direct Marketing Program Manager for the Kentucky Horticulture Council, shares marketing strategies for growers looking to extend their season and expand into new markets. Whether you simply want to drum up interest for a Winter CSA or you're dreaming of larger wholesale opportunities, tune in for tips on how to improve your marketing strategy and keep your business growing.