10 Sales Psychology Hacks for Dropshipping Sales & Conversions
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- čas přidán 2. 08. 2024
- Learn 10 sales psychology techniques to make more sales & conversions when dropshipping.
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**OTHER LINKS REFERENCED IN THIS VIDEO**
Is Dropshipping a Scam: • Video
DO NOT Dropship These 5 Items: • DO NOT DROPSHIP These ...
10 Things to Do BEFORE Dropshipping: • 10 Things to Do BEFORE...
Start Dropshipping With $50: • Video
Sales Psychology Hack #1: Use Percentage Discounts Over Number Discounts
If you are dropshipping an item priced at $30, and then discount it to $15, you would have two options. You could say that the item is $15 off, or you could say that you save 50%. It has been shown that using the percentage discount in this case converts at a much higher rate. Why? Because even though it is mathematically the same discount, 50 is a bigger number than 15, so it makes the customer feel like they are saving more money.
Sales Psychology Hack #2: Add a Reason for the Discount
Customers are more likely to buy an item if they see a reason that it is discounted. The reason for this is because it increases the sense of urgency for the customer. For example, if an item is on sale at 50% off as a special easter sale, then the customer has another added element of scarcity: they know that when Easter ends, that the sale will disappear - and so it reinforces that they need to act now and not miss out.
Sales Psychology Hack #3: Highlight Benefits, NOT Product Features
When writing ad copy and your product descriptions, discuss how this product will benefit the customer’s life instead of talking about the features of a product. Benefits show the customer how the mug will directly improve their life. If you simply list features, then the customer has to take the time to see how these features will impact them. Do the work for them.
Sales Psychology Hack #4: Use Jargon & Slang
One of the challenges with dropshipping with Facebook ads is building trust between the potential buyer and you. And one way that you can do that is by including niche-specific jargon and slang in your product ad and descriptions. It shows that you are knowledgeable in the niche, and it builds a connection between you and your potential customers.
Sales Psychology Hack #5: Paint Pictures & Overcome Obstacles with Photos
Photos/pictures can do more than just show off the product. You can also use them to help the customer imagine themselves using the product - and use them to overcome objections they may have about the product (e.g. have a picture that shows the measurements of the product on it)
Sales Psychology Hack #6: Use HD Photos that Customers Can Zoom In On
Amazon.com have shown that if customers can zoom in on pictures, it noticeably impacts conversions. Customers like to see finer details of items that they buy, and it also makes your store look more professional - building trust between you and them.
Sales Psychology Hack #7: Use Short Product Descriptions
Usually, short product descriptions work best over long product descriptions when you are running paid traffic to the pages. Long page copy can be distracting for a customer that is in the mood to impulse purchase. This is why we recommend choosing either paid traffic or free SEO traffic to focus on: SEO traffic requires long product descriptions, which conflicts with this.
Sales Psychology Hack #8: Use Trust Words & Emblems
Another way that you can build trust with potential customers is by including words and emblems on your store from brands/things that people already trust. E.g. you can include credit card company emblems on your site (as you accept them as a form of payment). You can include USPS as ePacket items are delivered via USPS. You can post SSL certificate images (if your site has one installed). And you can highlight certification certificates if the product you’re selling has been approved by one, like the FDA.
Sales Psychology Hack #9: Use Emotive Words
If your product ad and description, use words that will evoke feelings in a customer. One good feeling to evoke is the feeling of getting a great deal (words that can do this include limited, hurry, slashed, massive and bonus). Another good emotion is curiosity (words that can do this include special, surprise, odd, bizarre and trick). And the final emotion to focus on, is the feeling of looking good (words that do this include gorgeous, stunning and elegant).
Sales Psychology Hack #10: FREE is the Most Powerful Word Of All
The tried and true technique of selling items for free + just pay shipping still works great. The word “free” is extremely powerful. This technique has been used for years. It’s not always suitable for your promos, but if you get a chance to try it, do it and see your conversions increase. - Jak na to + styl
Which was your favourite sales hack? :)
Hack #2: Add a Reason for the Discount
currently running a free + Shipping product ad and I received a random comment stating it’s a scam which it obviously isn’t. How would you suggest I respond to this comment?
I like the % , i was using #'s , reason for discount , highlight benefit , HD photos , trust words USPS [ since i will be shipping in usa only for now [ i already have SSL , using the emotions.i will be adding these but first getting ready for like campaign [ since i am in usa eastern time and it's not early here should i wait till 12 am, that is the new start day when they run your adds or whatever , is this the same for like campaign.......thanks again
ILTR Bike Shop great advice, your site is nice 💯 What apps are using for urgency timers and trust badges? What factors have influenced your 10% conversion rate the most do you think?
The part you open your eyes like a devil! lol jk
This is probably one of the BEST dropshipping channel on CZcams.
Nick Kolenda would be proud of this video :)
I'm not watching another video until I see Ted.
Ar4 ...dude what the fuck
I'M SAYING!!!
Agree.
Just started my dropship adventure this week. Got my store up but before I go live, I want to be much more thorough with each of my items (I've got 16 so far). I'm focusing on the "mom market." Your tips are great, all things I remember learning back in marketing class at Uni, but you help see how the concepts can be implemented! Thank you darling!
AMAZING!!! I have been following you for over a year now and you are BRILLIANT and AMAZING! I wanted to thank you again for your detailed information from all your videos. I have not discovered the same kind of success, but I will NOT give up. I recently became disabled and must work from home. I have been in the hospital four times this past year, but I am doing better. I work on my shops around the clock, and each day I learn more and more. And your videos, I must admit, are THE BEST! And you deserve all the success you have received. Thank you from West Hollywood, California, United States of America. P.S.- It's hard to single out my favorite from the video, but I would say were 1) The Benefits 2)Jargon & Slang 3)Including USPS and SSL Certificates, and 4) The specific emotive words. Thank you Again! Antonio Rael
Oh look, it's got a guitar for the handle!
It's even got musical notes on it!!!
You should buy this mug.
I just came across your videos during this whole Corona deal; YOU make GREAT content and truly chock full of info and not just info but useable, tested and tried! Thanks!!! Def subscribed AND liked!!!
Much needed video. Thanks a lot Sarah!
Thank you as always! You have amazing videos!
Don’t forget the word “rare”
Thank you! I feel like I'm gonna generate a huge revenue after watching this video. Thanks for the motivation!
thank you so much miss. your videos are so helpful
Thanks Sarah for this amazing video
You are awesome! Thank you so much for this.
Awesome as always, thank you
I was waiting for another video today or tomorrow!!! Yayyy👍
Hi, Sarah! My favorite sales hack is Hack #3. Thank you for sharing these Sales Psychology Hack!
Best video ever sarah. Thanks for the tips.
The best! Thanks for all that you share..Namaste✌
Such a great video. Thank you so much!
Awesome! loving your videos, I am also from NZ and finding this sort of great info is very scarce! I just like the fact that your not holding a go pro spinning around in your fancy new penthouse apartment with no explanation as to why you have or how you have gone about earning your money, only to spend 30 minutes building on a point that is never made, THANKS!
Thank you Sarah. Love the video. Xx
Thanks for the awesome information.
One might think that selling is simple, but there is a whole machinery behind it and you really help with your videos. Thank you.
One of your best videos. Great content! Congratulations.
Thank you! I'm really glad this video could help you 😀
👏 👏👏 Your videos are really well put together. Far better than any other videos about dropshipping. The lighting, editing, over all video quality is superb. Your content and your ability to get your point across is outstanding. All this makes "You" trustworthy rather someone talking from their bedroom/livingroom. I'm doing all my research about dropshipping and plan on making my store soon. Thanks again for your information/advise.
Thank you. Useful information.
Love your material
These tips will definitely help me in the future. Thanks!
Thanks Larry - glad I could help you.
Great content. thank you
great video!
Nice video again :D thank you
Thanks Bryan! And thank you for subscribing :)
Great content. Read an article with the exact same content a couple months ago or so.
Thank You Sarah..
you are so smart .. thank you .
Quality tips!
Insane video thanks.
Haha, the way you say weapon sounds like you are saying " whippin' ". Haha
You make me want to visit New Zealand!
You're my fave person 😫👌🏾
Amazing !
Thanks Saad - and thanks for subscribing/following us!
I’m reading your e book all night tonight!!!!!! And I’m also ready for your live the 14th!!!!!
Awesome Gerson. And come along early so you can hangout and keep me company :D
Wholesale Ted for sure!!
Hey where can I get ebook
Hi Sarah, thanks so much for all the free content you put out!! Everything is super practical and really great advice. Just one thought I have had after watching a number of your videos - would you wait until you run test ads and find that "winning product" before purchasing it yourself from the supplier (either to test the quality or take your own photos/videos for ads)? Obviously it would be a waste of time and money to purchase all potential products right? Are there any exceptions to this? Thanks in advance! :)
Hello, Sarah Thank you so much for all the efforts! please is it safe and cost effective for resellers to use the Aliexpress agent? also
Very information video Sarah. Great work! Can you put how videos on how to actually market our products? How do we drive more traffic to our websites?
Sure. I've got several videos on that. For example, my video from last week was a huge discussion on Facebook ads: czcams.com/video/x3m8cGu-EBk/video.html
this video deserves 1 million views
Loling at all the Americans on here freaking out at the "Long black" coffee.
Great video! Thanks for your wonderful advice!
Hope this can help me get at least one sale lol
Thanks - I'm glad this video could help you :)
Wholesale Ted I'm glad to be watching your videos
CAN YOU PLEASE DO A VIDEO ON FACEBOOK AD COPY?! Your advice is always so great and helpful!
right accross from your comment is a video of what you ask,,,seek and ye shall find
Thank you mam. Very impormative and very beautiful lady
Nice!
Oh Noooo the infamous guitar coffee mug !!!!! n0Oo.
I was going to ask for this video after watching your SCAM video (very funny video). I did what a good student should do and searched for it first. Very happy to find it :) I liked the tip of images of the product in real life situations. But I don't like saying there is a discount when there rely isn't one. Or even worse, saying that there is a discount for a limited time. It's just not good ethics. I rely love your videos, I'm going to do some brainstorming over the week for a niche and start working on it next week (at which time I have a lot of free time).
So When will we see Ted???
Having Ted off camera creates curiosity, and with curiosity, we make more views and sales ;)
Wholesale Ted Sounds like the same concept as 'How I Met Your Mother' :)
great !
i think it's ted as in the website, like tedx talks
Its just her man..use words like "we" and "us" makes a company seem bigger than it is.
Tai Lopez lol. Great Advice Sarah.
Very helpful video as always! Question: If i'm importing from China with a low budget is it a good idea to get samples delivered and then actually try to sell those and see if it's a good fit? In other words I'm trying to bypass the MOQ to test. I know that dropshipping could resolve this in most cases, but in my case the products I need aren't being made with the features that I desire. By the way Kiaora from the USA. I love NZ, land of the long White cloud!
Thanks! some fantastic tips I will be using for sure. Don't hd photo's greatly increase page loading times? I thought this was more important than picture quality
You can still compress large photos. But yes that is a good point: when using HD photos you should compress them as much as possible without ruining the quality. If you're using Shopify, they are already quite well optimized so I don't think you'd have issues :)
Click'able photos! Click for larger copy...
I started the 14 day trial. And it's fun. Next week I go Live. Sarah I'll let u knw what is my store so u can take a good look at it.
Thanks,
Art
Art87 Stang wanna be partners?
Congratulations on taking action! I'm glad you're having fun. When do you do something you love, it doesn't feel like work anymore.
Wholesale Ted Could you check out my store and tell me what I need to fix please? I got 2 sales my first day and haven't since.
Carlos Ortiz let me start first and will see what we can do. I am pretty excited and can't wait
Wholesale Ted thank you and will see how it goes. And yes I do listen to you a lot and get tips. 👍
Love your Kiwi accent!
you should do a live stream !
I watched a lot of your videos. Really helpful. Just started my e-commerce store. I struggle to find an answer to one question. I imported 120 products. Many of them are available in US-based warehouse. Unfortunately, I don't remember which one. Who to find which product is in US warehouse and how to specify the delivery method to the supplier?
The passive aggression is consistent😂
23 people did not like to use her sales tactics as a WHIPEN to success.
You are amazing! Thank you.
I love you SARAH. I think that you are best seller :D
😱 Sarah, I just watched an older video about HTS and import duties... do dropshippers have to worry about that or was that just for people holding stock? Thanks for all of your hard work! Love your videos 😊
No, there won't be any fees because the value of what you're importing is too low :)
Wholesale Ted
Thank you! I can stop panicking now LOL 😂
Can you talk about currency. Is it better to let them figure the exchange/see it on their CC or install a currency converter? thanks
excellent video ?
Hi Sarah! I have a couple of questions and I hope you can answer them.
1. Should I focus on one niche and try different products within it from the beginning, or should I try more products in more niches in case the one I picked first sucks? And how to do that? Should I open multiple stores, or should I try to sell different products in one store with some general sounding name and after I find a winning product build a niche store around it?
2. What about the invoices - how do I provide them? Or is it covered by shopify?
3. Also - do you offer coaching services? Even though I am really determined to start a dropshipping business, I am pretty scared it will not work out and I will suck at it because I don't think I am a person who has sales in his blood and everything is new to me. And I'm sure I would benefit from it. I don't think there is that possibility in the Club. Please let me know, I would be more than happy to order your services :)
Btw, amazing content, I love every single one of your videos!
And one more questoion - what happens when I offer products from different sellers and my customer purchases them - do they arrive separately or together?
Can you look at my store and tell me what I can do to improve upon?
The most beautiful instructor I have ever seen. I Love the voice accent. !!!!!
Hi, I live in Virginia, US. I was wondering if I need some form of business license to start selling products using Shopify or Woocommerce. Also do in need to register different business names for each online store I start with the State. Thanks
best content on yourtube with NO DOUBT!
and i think i'm in love :D
Love u from india
Ok, I want that mug
10:00 ~+ Paiment
I am trying to get to you but how do I do it do I spend more money advertising my self.
Who's Ted
Great!! Can you make a video showing how to make a support@ email for shopify thanks
Jc Jc You have to buy a Domain. Next, after purchasing a Domain that’s specific to your niche- you should then choose an Email Platform (ex. Gsuite) that not only answers your current need but that will allow your Customer Base to grow. 👌
Aurelia McConnell thanks alot! Will look into it now!..
Would copying descriptions from Amazon be used on a dropshipping
👏🏻Sacred👏🏻Whippin’
Guy how do you show the percentages on the product page?
Hi Sarah, We are interested to enroll in your drop shipping program. We are Kiwi's living in Australia. We were wondering if the Shopify drop shipping business works well from Australia? Also we have a website that has Woocommerce is it just easier to change to Shopify? THANKS Love your videos
I would LOVE to get some advice on how to set the percentage discount. Can anyone point me to a link or something to google?
I didn't know Sarah was multilingual? LOL
Hi Sarah! You told about using hd images. Won't that increase my page load time
You can use HD images just make sure you compress them, that will ensure you don't have slow loading times.
With short descriptions, do you mean on your ad copy, or on your actual product page?
I meant the descriptions, but you don't want to talk too much in your ad copy either. Short and sweet. With the ad, the most important part of it is the photo/video, you don't want to take away from that.
Awesome! How can you make free + shipping and adding to the cart actually free shipping products?
By setting the price to zero, but adding in a shipping cost :)
Wholesale Ted thanks for taking the time to answer, I truly appreciate it, but how about when the costumer wants to add another item that I want to sell with free shipping? I've seen some stores does it, they sell free + shipping items and free shipping items as well and when you add it your cart, the charge for the shipping it's just for the free item
Quick question
Can I sale to Brazil
Won't lie, I LOVE you, Sarah, you're fantastic my babe!
Question: I noticed you sometimes talk about drop shipping to NewZealand. I live in Australia and Ali express shipping options seem to be 20 days + How do you get around this?
I suggest watching the beginning of this video here: czcams.com/video/YPKvNTly7Pg/video.html
And I also suggest watching this video: czcams.com/video/sBuiN-CVxE4/video.html
thx for the quick reply.
I would love me some Long Black.....
Hi,
I've just started a shopify aliexpress drop shipping business using your 2018 tutorial. I need a papal business account to collect the money, but i don't have my business registered... Is there a way to get around this? Or do i have to register my business? I'm in NZ btw.
Thanks!
Hi, Love your videos, just wanted to let you know that at 9:05 you say "do" but the CC says don't. Just threw me off for a second and had to back up to make sure what you said.
Long black is not a NZ invention but it's borrowed directly from French cafe allonge or Italian Cafe Lungo... #beanspanked
intelligent sarah i love you
My NZ Coffee drink... flat white!
Flat whites are also delicious! ☕
Hi Sarah may i Know if you have a shopify store your self? If yes which is it?
I think she runs www.brewedtreatsstore.com
I strangely feel like I should get the gatitar mug before it disappears....
6:41 “my favorite is long black” that’s what she said :0
Yup, that's what she said bro!! (LOL)
bwhaha..she sure did
wtf? did i hear well haha
glad she explained what she meant...it means something totally different in USA lol
Lmao!