Product Manager Mock Interview: Increase Restaurant Profits (with Google PM)
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- čas přidán 1. 06. 2024
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In this mock interview, a Google product manager thinks through how to boost profits for a new restaurant. Nethra talks about the customer experience at a restaurant and which pain points to solve related to a customer's lunch or dinner to have them spend more and stay longer.
Chapters -
00:00 - Intro
00:06 - Clarifying questions
03:41 - Solution
06:13 - Strategy to implement the recommendations
09:48 - Advice to increase the number of orders
12:42 - Framework for restaurants to consider delivery services
15:56 - Interview analysis
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I felt this was more of a management consultant approach to problem-solving than a Product Manager one. Couldn't really keep up with the recommendations. I would have rather picked one area after customer segmentation to determine the ideal buyer persona and then brainstorm "expanding the pie" by utilizing as many channels (digital - web/ mobile, 3rd party partnerships, rewards programs) to bridge the demand and maximize revenue.
While this interview had many impressive moments, the approach in my head was different. I'd have followed the following approach:
1- Understanding restaurant type, area, accessibility, and the major factors contributing to its revenue (historical data)
2- Users and the most important segment of users
3- User pain points and prioritization
4- Solutions and implementation
5- Success Metrics (KPIs)
I liked how she narrowed the problem initially. But I also feel that many answers were very broad. I will take that into account and not do it without in my interviews
I liked the structure but I think she could've asked on the budget constraints and geographical presence initially in the clarifying questions part. Budget constraints helps to prioritise recommendations and geographical presence can help us to think of other recommendations such as introducing or experimenting with different cuisines etc.
I love the process and thinking-masterfully done. Once we settled on the mom and pop shop as the client the solutions became “how do I make this as non mom and pop as possible” which is why hypothetical exercises are tricky.
Respectfully, I heard a lot of words, but no depth.
Its a kind of consulting interview with no depth needed
What else did you want to hear about to add more depth?
Good one. It could be structured into - Product, Place, Promotion and Price
She did a great job at brainstorming ideas, certainly worth noting her recommendations down, but if she has put it in a proper structure and went a bit deeper it would have been excellent.
Hm. Table turn is critical on the margin, but "Would you like fries with that" type cross selling is the easiest way to increase revenue.
Hi SomeAssemblyRequired, that's a great recommendation to explore! Glad that you are engaging so actively with this mock interview and sharing your thoughts!
I really enjoyed this interview! I was impressed by how she was able to talk about a variety of solutions while still having good conversational flow. Definitely taking notes.
Great set of recommendations but structure and depth could have been emphasized on more! I know this as I myself am trying to work on the same.
Loved it. Looking for more such videos!
Good one but it would have been better if problem was narrowed down in first half rather than jumping to solutions. There were recommendations across areas without a clear problem statement.
Hi Anuj, thanks for watching the video and taking the time to share your thoughts!
Love this interview! Some questions outside of Tech world is fun to watch
Glad you're enjoying!
She has the best structure I heard
Too many recommendations by the candidate and not enough constraints from the interviewer. This was just a laundry list of ideas. I also don't think focusing on a mom-and-pop shop is a great segment to consider. Their adoption of technology is likely to be low. It's more likely to be family run so hiring "staff who really care" is harder -- and it also is going to eat into profits. As a candidate I would have focused on reducing cost. Consolidating menu items to reduce # of ingredients, using data to drive decisions around operating hours, identifying days of the week where food waste is high due to low volume, and offering promotions on those days, negotiating harder with suppliers to reduce cost, or maybe streamline purchases through one vendor, etc.
Hey hammerlockwow525, thanks for leaving your feedback! Appreciate it!
For restaurants metrics should be on the number of sales especially when we are focusing on increasing the revenue.
Revenue per day
Revenue per hour
can we solve this like a product design question by addressing to pain points of users?
With all due respect, I felt that the some of the recommendations are broad and vague. For example to improve dining experience, investment in high quality or staff for personalisation,. Including Additional operational hours of restaurants to increase revenue, Time boxing customers to 50-90 minutes, should've delved deeper into this because these solutions can turn against you as well if customer experience is affected.
Also, Digitization (with the emerging AI) could've been incorporated in the solution where you could use AI to order the food or send real time updates on waiting times. But I liked solutions like cost cutting strategies and branding to what they serve, etc. Decent job overall but could be better!
I understand the intention behind frequent check-ins during the interview, but in this case, it felt a bit excessive. It seemed to overshadow the candidate's ability to make assumptions, take initiative, and think independently. I believe the essence of such questions is not just to execute tasks exactly as the interviewer desires, but to demonstrate problem-solving skills and how one handles situations with limited information. That’s just my perspective, though.
I am wondering how much she wrote in those 7 seconds!
Hahaha
4:25 all these she thought in 7 seconds?