Video není dostupné.
Omlouváme se.
TikTok Business Model - What Makes It So Popular
Vložit
- čas přidán 24. 04. 2020
- TikTok is in the spotlight as its popularity grows, becoming a real threat to older social media platforms. It is also very divisive and politicians are starting to look into it. So what exactly makes TikTok so insanely popular? The answer is in this video.
My new TikTok account 👉 vm.tiktok.com/...
🚀 Learn business strategy to differentiate and grow your company:
👉 disruptors.aca...
🎞️ NEW! Learn How to Succeed with Video Content on TikTok, Instagram and CZcams:
👉 disruptors.aca...
Follow me on LinkedIn 👉 / paulnekh
#TikTok #Business #Model
🚀 Learn business strategy to differentiate and grow your company:
👉 disruptors.academy/business
🎞 NEW! Learn How to Succeed with Video Content on TikTok, Instagram and CZcams:
👉 disruptors.academy/video-strategy
Not just an amazing breakdown, i actually cleared up my mind about how to write a business model down. Thanks.
Amazing break down. So detailed. Thank you
This business review is so valuable. Thank you for taking the time to create it and share it!
Thank you for the excellent breakdown and analysis. I always think CZcams has a very different buisness model focusing on longer and deeper content.
Tik tok is mostly competing with instagram, Facebook and Snapchat. In Tik tok, you can still have a network of friends with the ability to brows their profile, follow people, comment, and search for videos. So it incorporates all the features of competing social networks.
What makes it special is the recommendation algorithm and giving you videos without the need to search for what you think you want to search for. Contrary to popular belief , people actually don’t like choices and options, they unconsciously would rather someone makes the choices for them and Tik Tok is aware of that. There is an excellent book on this topic called “The paradox of choice” that I recommend reading
You are sensational! Thank you so much for making this video🌹👏🏾 hope all is well with you and you are SO APPRECIATED
This channel deserves 1M subscribers
With the "organic discovery" feature TikTok also qualifies for Christensen's definition of a disruptive innovation as the established platforms (CZcams, Instagram etc.) would destroy their existing market (advertising), if they copied it spot-on. In this context, one must keep in mind that they only damp organic reach in order to sell more ads. That's why they can only half-ass their imitation attempts which is obviously not enough, because size and timing are the ciritical factors in platform business. Right now, the big boys of the video platform business are at the epicenter of the "innovator's dilemma". It will be interesting to observe how that plays out...
Will they go all in, keep half-assing or surrender to TikTok? Will they be able to co-exist? I think they can, because I - as a consumer - WANT to choose the videos I watch (mostly educational videos like yours). So there is still a demand for platforms (like CZcams) where I can browse more freely. On the other side: If their algos become so ridiculously good that they eventually know which Ted talks etc. (if they even show such long videos on TikTok at all) I wanna watch, do I even need a search function like CZcams's anymore? Difficult question. They will lose A LOT of market share to TikTok though at least in the market for short videos, because TikTok perfectly makes use of the trend of diminishing attention spans and craving for instant stimulation.
I'm also wondering how the political or legal factor will play into this. Will Governments intervene for protection of privacy (or other reasons)? Will big corporates try lawsuits, IP protection etc., maybe even team up to stop them? Questions over questions...
True, and platforms can co-exist because the format of videos is different so people will keep using them all. But still, they all compete for attention to show more ads. So if new platforms take away some of this attention, it will have an impact on their revenues.
TikTok's designed for the younger audience hence the fast-paced nature. It would be interesting to see how they can transition to older age groups.
Hit it right on the spot. I'm tryna do this method of organic discovery with photos too. My apps called Gala
.......What will be the new "Holy Grail" when instant gratification becomes too slow?!
And then Boom, 3 years later, Shorts, Reels and TikTok are all on the same level, all equally addictive, but with different types of content.
As an artist, tiktok is very useful. It motivates me and also opens a lot of oppurtunities for me
just discover your channel
Its amazing 👍👍👍
Very well explained, i really liked this informative video.
Oh after long time , nice 😍
I have already taken this course and it is amazing course.
Thank you! I'm happy you liked it ;)
Amazing video. Have been following you for a while now and yours are the most amazing content I have found so far. And I watch a lot. Just bought your course now
Thank you!
Thanks
Great content, Glad I found you in the jungle of CZcams lol. Could you kindly make some videos about how to find disruptor business models in tourism? Thank you.
...has a dark side, which is.... wait for it....." China "
laughed my lungs out!
Just subscribed. U really did u're research❤️👊 great content
Really an informative stuff!
Talking about the entry barriers (where Tiktok is nailing it) for CZcams and Instagram, one of them is efforts required for Discovery and the other one is Audio Copyright restriction. Naive creators can neither afford the cost of discovery at first nor he will have resources to create his own background audio to make video more interesting to hear. This is sort of a deadlock to pull amateur creators. If these two things are sorted, I think they can still compete strongly.
Odds in favor of CZcams / Instagram:
1. No Chinese tag
2. User has control over choosing the content and choice to follow the recommendations rather than being forced to watch (anti-democratic)
3. CZcams covers all the genres of the video content having Entertainment is one of them which tiktok is targeting
4. Most of the audience is allergic to censorship on web so CZcams is comparatively liberal and hold them together :)
Agree. I'm not going to TikTok for now because of some of these reasons. But I do watch stuff on it casually
Nice analysis !
A primo analysis of TikTok.
Highly insightful.
Thank you
Excellent business insight. BTW purchased your course to learn more and further support your contributions!
Thank you! 🙂
Please do one of doordash/postmates or uber eats. Still can't figure this one out. Great content btw!
Great video!
Well articulated. Thank you
Your contents are amazing.. thank you!
Very good depth, thanks you
Do you think you can flip Tik tok accounts like Instagram and would it work??
I hope your still doing videos you are good at it
Amazing breakdown. Please do more
Just Subscribed here. What a Great Content! Very nice and very informative. Thanks for this and keep it up. :)
this was a fabulous video!! thank you very much
My 37 year old boss is absolutely obsessed with tiktok & I'm 22 with not one social media - she always is on it and tries to convince me to download it almost on a daily basis.
I'm intrigued at the level of sudden popularity and controversy its captured in the public. I still don't find it alluring nor do I get the hype... most likely never will
More content please.Love the channel
Okuyu🙂
business model explanations are valuable.
Vanity, vanity, all is vanity.
Overall its' a great breakdown, except for one thing. Virtual currency itself is not a revenue stream, that's like saying US dollars is a revenue stream. The purpose of virtual currency is the tipping mechanics, and what becomes Tik Tok's revenue stream is the revenue sharing.
Great vid
I'm definitely one of the 3%
Great Content .... Keep It Up
Thank you brother very interesting video I love it and i just learned a lot
I love it thank you so much!!
Is the a full business model canvas for tik tok that you can share?
Wonderful analysis
Just maintaining tiktoks happy vibes is enough
I like this type of amazing video because learn a lot about innovative company and I like the song from the end of the video ,what is the name of the song ???
Thanks a lot! This song doesn't exist. I created it 15 years ago when I was doing music producing as a teenager. Just reused it here for fun
I enjoyed your video. You did a great job explaining how Tik Tok creates and captures value. It's interesting that roughly 4 months later, Walmart is attempting to purchase Tik Tok.
Dope video
from:Mozambique
So many thanks
Wait for it ...... "CHINA".
That sound LOL ;-)
Que buen contenido, necesitas comentarios en español para aumentar tu comunidad.
Tiktok ads showed up while I am watching this video
this was incredibly insightful, thank you!
very informative content
You did good!
thank you so much for this insightful video! needed this for my business research paper , thanks a lot!!
Great Video :O
Wish you could make a video about Eventbrite, explains the business model.
Is the course on teachable the same with your Business Model Innovation curse on Udemy? What are the differences?
Hi, it's exactly the same course on both platforms and there are no differences.
If he sneaks a new one, I will destroy it too.. That's hilarious!!
bro i love it
Plz 🙏🏾do a video about snapchat because it actually seems like it's no dying with a userbase of 500m users
👍👍 👍 cool
May be the section on how exactly TikTok makes money could have been longer.
What is snapchat business model
Yes that what i loves about tiktok people beening selfs
mfw its already too late to ride the tiktok wave. guess ima wait till the next big thing hits the einterwebz lel.
I have never seen an ad on tiktok 😐
Now in China, a lot of celebrities start to live stream while selling goods on Tik Tok's China version every day. There is a small icon like a basket on the bottom of the interface. When you click it, you will see a list of goods the live streamer has talked about. When you click on the good, you will be redirected to a Taobao page where you can buy it. They have made everything convenient, from convincing consumers to finally selling the goods.
Very good but seems incomplete. Thanks anyway.
Pas mal
Shane
I hate this app but yes, it's already a big thing and great business idea.
I know a kid can become famous on TikTok but I dont like the contents (yet)... to me is all the same, what differ is the person
Sir is video Hindi mey creta kare plz
loved it
Tiktok is the ultimate narcist platform.
Thats american way to beat their competetors: blackpaint and tackles ur opponents.
It will be interesting to see what damage has been done in 100 years. Honestly, this is the worst kind of objectification. Are we reduced to eyeballs? A kid has to have a REALLY strong character to turn away from such trivia or use their time more wisely.
Tiktok is popular becouse it promotes young content creators
low barrier for creativity. ouch
Merge??? Not aquition???
Tik Tok is for chidren, will someone come up with something for adults.
US gov is just jealous haha
It is addictive and that, to me, is not good...just like a drug!
banned in India
Tio Tok is good for people with ADHD...
Tik tok is a circus...
4:20 The statement that tik-tok celebrities are just "being themselves" while Instagram is full of hypocrites was the most contrived point I've heard in a while. Both platforms have shitty and good creators so unless you provide some kind of data to support your point please refrain from weird statements.
It changes fast. Agree that it's not so true anymore. But I still find it that there are more "authentic" videos on TikTok than on Instagram, but TikTok is getting more and more overpolished content
@@BusinessDisruptors Thanks for the reply, Other than that great video though
"the Dark thing is China"? Ur ton and comment certainly very offensive, not sure how much better your vedio would do to youth than TikTok lol!
OMG, EXACTLY WHAT I NEEDED --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- i got free gift cards from 💜 *bestcards.online* 💜 *"**0:15**"* rvJ
0:23 Cheguei a conclusão que o AUTORIDADE SOCIAL é o melhor para comprar seguidores e curtidas para todas as redes sociais. Obrigado Autoridade Social
Ew4677y
Great video!
Excellent video!