Keynote Unlocking Growth Potential How to Win CFOs Over to Marketing and Ecommerce Investments

To secure investment for marketing and technology projects, it’s essential to articulate ROI in financial metrics that resonate with CFOs. Gain firsthand knowledge on how to align proposals with financial objectives, quantify potential returns and effectively communicate the value proposition to secure buy-in from CFOs and drive growth initiatives forward. This session offers practical strategies for marketers and ecommerce professionals to speak the language of finance and effectively engage CFOs in the decision-making process
Alex Goldelman
CFO, Uniqlo
Susan Weisel
CFO, Brooklinen
Alex Brocklehurst
SVP & CFO, Coach
Moderator
Emily Culp
Chief Brand & Strategy Officer, BodyHealth