Create a winning strapline, slogan or tag-line to build your brand

Ross Butler of Linear B Group shares the secrets to developing a powerful corporate strapline, drawing on public policy and consumer brand examples to help B2B professionals and marketeers grow their brand.
For a long time, brand marketing was an art, but it is increasingly a science, with clear 'rules' that work time and again. It's amazing how few B2B businesses observe these rules. You don't have to follow them, but if you know them, you can break them with your eyes open.
We look at the use of these techniques, from Covid to Trump to Nike, McDonalds, Walmart, Tesco, Louis Vitton, l'Oreal, IBM, Apple, Meta, LinkedIn, Goldman Sachs, BoA, EY, Deloitte, KPMG, PwC, BCG Group, Westpac, Metlife, Fidelity, Elaghmore and Linear B Group.
#brandstrategy #brandmarketing #branding #messaging
For Linear B Group, see linearb.media/
On the Fund Shack podcast channel: fund-shack.com/