Building Trust: Identity Verification Strategies in a World of Deepfakes and AI

With the rapid proliferation of deepfakes and advancements in AI, businesses face new challenges in verifying identities and combating fraud. In this session, we will explore innovative strategies and best practices for building trust through robust identity verification solutions while mitigating the potential impact of deepfakes.
We will highlight the latest trends and technologies shaping the identity verification landscape, including the emergence of deepfake fraud and the role of AI in identity authentication. The discussion will include an exploration of the inherent vulnerabilities of traditional verification methods, such as selfies and liveness detection, and examine how deepfakes exploit these weaknesses.
Our discussion will explain approaches to identity verification that leverage the power of phone-centric authentication. By focusing on factors such as possession, reputation, and ownership of mobile devices, businesses can enhance the accuracy and reliability of identity verification while mitigating the risks associated with deepfake fraud.
Attendees will learn how to implement effective identity verification strategies that:
- Foster trust
- Protect user data
- Safeguard against emerging threats.